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Global Briefing

New Product Developments in Alcoholic Drinks: Post-recessionary Innovation in Mature and Emerging Markets

Apr 2011

Price: US$2,000

About this Report

About this Report

The rebound posted by the global alcoholic drinks industry in 2010 took different forms and registered contrasting levels of momentum - or lack thereof - in emerging and mature markets. New product developments ranging from the radical to the generic and from packaging to polarisation were among the primary vehicles driving the resurgence while at the same time adapting respective offerings to the needs of the new, post- recessionary consumer.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings

The Big Picture

The state of the global alcoholic drinks industry

The great market divide: Mature vs emerging regions

New Product Developments in Mature Markets

New product developments: Global lessons 2010: Mature markets

PET and bag-in-box: A hint of dynamism for mature markets

Packaging: Eco-credentials and convenience leave a mark

Ingredients: Flavours and natural credentials in the spotlight

Flavour sophistication: Tried and tested but ever relevant

Polarisation in action: The moment of impact

Polarisation: Economising in the age of austerity

Private label: The key economising proposition

Economising: The private label proposition

Polarisation: Premiumisation, more subtle but ever relevant

Cider: One way road to premiumisation

The on-trade’s demise and ways to navigate the slump

Cocooning and the post- alcopops RTD proposition

The global obesity epidemic

The health issue: Low calories, low carbohydrate content

The health issue: Lower ABV and legislative concerns

New avenues for growth: Global trends and prospects

A brave new world: The new media approach

New Product Developments in Emerging Markets

New product developments: Global lessons 2010: Emerging markets

Packaging: A wide range of possibilities

Packaging: Accommodating drinking occasions/economising

Western and premium products reshape emerging markets

Luxury makes a comeback in emerging nations

Westernisation: Imported variants making inroads

Flavours: From local specialities to non-alcoholic beer

Premiumisation : Lasting appeal of “ bling ”

Other spirits: Sidelined but still important

Conclusion

Report conclusion

Key future trends: Spirits, beer, cider, wine and RTDs

Definitions

Alcoholic drinks category definitions

Samples

AD_NPD-Post recessionary Innovation.jpg

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