Global Briefing

New Value Perceptions in Skin Care

| Pages: 50

Price: US$2,000

About this Report

Skin care’s lead as the largest beauty and personal care category is set to increase, thanks to booming growth in Asia. Although performance has been mixed in the West for the various categories, growth for ‘necessity’ areas such as anti-agers and facial moisturisers has been solid. As perceptions of value in skin care are changing, a trend towards polarisation of pricing has become evident, with manufacturers shifting away from premium towards either super premium or ‘mastige’ prices.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

Downloadable from MyPages

Table of Contents




Key findings

Skin Care Total Market and by Category

Skin care still by far the largest category

Skin care category performance: Being a ‘necessity’ is key

Anti-agers still thriving, toner sales plummet

Baby boomers will continue to drive future anti-ager growth

Male-specific skin care sales on the rise

Case study: The demise of anti-cellulite product sales

Skin Care by Region

Mature regions lead global skin care sales in 2009

Japan has significant lead in per capita skin care spend 2009

Asia will be key contributor to skin care growth

What is driving the boom in China’s skin care industry?

Ailing skin care sales in Japan, yet some categories thrive

Skin whiteners in Asia Pacific drive global skin care growth

Anti-agers prop up skin care growth in North America

North American sales of acne treatments fall

Western Europe: Germany to be largest in skin care by 2014

Western Europe: Private label skin care grows in importance

Latin America: Strong potential for mass skin care players

The next key emerging markets for skin care

Shifts in Price, Positioning and Value

Premium skin care dominates premium beauty market

How did the recession impact super premium skin care?

Premium skin care growth dipped in most major markets

Case study: La Prairie’s share remains stable in downturn

Skin care global distribution: “Mass channels” make gains

Price point shifts: Companies target the mass market

Case study: Shiseido re-adjusts its skin care prices

Case study: Private label anti-ager mimics high-end brand

Market driven by increasing polarisation

Key Issues Set to Shape Skin Care

Key industry issues

Holistic skin care: Wider consumer appeal

Holistic skin care: Is skin care from within taking off?

Mixed fortunes for combination skin care supplements

Major beauty players focus on expanding in skin care

Sun care and skin care intertwine

Foundation/ concealer : Perceived as extension of skin care

The crossover between skin care and surgery

Skin care as cosmetic surgery alternative

Shifts in skin care regulations and advertising

“Natural” vs high-tech skin care: Which will win out long term?

Skin care will continue to dominate global beauty sales

Skin care 2009-2014: Anti-ager sales to boom

Outlook for key industry issues


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