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Global Briefing

New Value Perceptions in Skin Care

Mar 2011

Price: US$2,000

About this Report

About this Report

Skin care’s lead as the largest beauty and personal care category is set to increase, thanks to booming growth in Asia. Although performance has been mixed in the West for the various categories, growth for ‘necessity’ areas such as anti-agers and facial moisturisers has been solid. As perceptions of value in skin care are changing, a trend towards polarisation of pricing has become evident, with manufacturers shifting away from premium towards either super premium or ‘mastige’ prices.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Objectives

  • Introduction

Key findings

  • Introduction

Skin Care Total Market and by Category

Skin care still by far the largest category

  • Skin Care Total Market and by Category

Skin care category performance: Being a ‘necessity’ is key

  • Skin Care Total Market and by Category

Anti-agers still thriving, toner sales plummet

  • Skin Care Total Market and by Category

Baby boomers will continue to drive future anti-ager growth

  • Skin Care Total Market and by Category

Male-specific skin care sales on the rise

  • Skin Care Total Market and by Category

Case study: The demise of anti-cellulite product sales

  • Skin Care Total Market and by Category

Skin Care by Region

Mature regions lead global skin care sales in 2009

  • Skin Care by Region

Japan has significant lead in per capita skin care spend 2009

  • Skin Care by Region

Asia will be key contributor to skin care growth

  • Skin Care by Region

What is driving the boom in China’s skin care industry?

  • Skin Care by Region

Ailing skin care sales in Japan, yet some categories thrive

  • Skin Care by Region

Skin whiteners in Asia Pacific drive global skin care growth

  • Skin Care by Region

Anti-agers prop up skin care growth in North America

  • Skin Care by Region

North American sales of acne treatments fall

  • Skin Care by Region

Western Europe: Germany to be largest in skin care by 2014

  • Skin Care by Region

Western Europe: Private label skin care grows in importance

  • Skin Care by Region

Latin America: Strong potential for mass skin care players

  • Skin Care by Region

The next key emerging markets for skin care

  • Skin Care by Region

Shifts in Price, Positioning and Value

Premium skin care dominates premium beauty market

  • Shifts in Price, Positioning and Value

How did the recession impact super premium skin care?

  • Shifts in Price, Positioning and Value

Premium skin care growth dipped in most major markets

  • Shifts in Price, Positioning and Value

Case study: La Prairie’s share remains stable in downturn

  • Shifts in Price, Positioning and Value

Skin care global distribution: “Mass channels” make gains

  • Shifts in Price, Positioning and Value

Price point shifts: Companies target the mass market

  • Shifts in Price, Positioning and Value

Case study: Shiseido re-adjusts its skin care prices

  • Shifts in Price, Positioning and Value

Case study: Private label anti-ager mimics high-end brand

  • Shifts in Price, Positioning and Value

Market driven by increasing polarisation

  • Shifts in Price, Positioning and Value

Key Issues Set to Shape Skin Care

Key industry issues

  • Key Issues Set to Shape Skin Care

Holistic skin care: Wider consumer appeal

  • Key Issues Set to Shape Skin Care

Holistic skin care: Is skin care from within taking off?

  • Key Issues Set to Shape Skin Care

Mixed fortunes for combination skin care supplements

  • Key Issues Set to Shape Skin Care

Major beauty players focus on expanding in skin care

  • Key Issues Set to Shape Skin Care

Sun care and skin care intertwine

  • Key Issues Set to Shape Skin Care

Foundation/ concealer : Perceived as extension of skin care

  • Key Issues Set to Shape Skin Care

The crossover between skin care and surgery

  • Key Issues Set to Shape Skin Care

Skin care as cosmetic surgery alternative

  • Key Issues Set to Shape Skin Care

Shifts in skin care regulations and advertising

  • Key Issues Set to Shape Skin Care

“Natural” vs high-tech skin care: Which will win out long term?

  • Key Issues Set to Shape Skin Care

Skin care will continue to dominate global beauty sales

  • Key Issues Set to Shape Skin Care

Skin care 2009-2014: Anti-ager sales to boom

  • Key Issues Set to Shape Skin Care

Outlook for key industry issues

  • Key Issues Set to Shape Skin Care

Samples

New Value Perceptions in Skin Care.jpg

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