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Company Profile

Nokia Group in Consumer Electronics

Sep 2010

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nokia Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Nokia Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nokia Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nokia Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Division Breakdown

Recent Company News

Financial Assessment

SWOT – Nokia Group

Key Strategic Objectives and Challenges

Competitive Positioning

Nokia Group Fails to Keep Up with the Market

Leadership Under Threat

Smaller Competitors Threaten Leaders

Market Assessment

Sales Growth Highly Dependent on Developing Markets

Category and Geographic Opportunities

OS as a Competitive Tool

Moving into Mobile Computing

Strategies in Mobile Computing

Most Prospective Markets for Mobile Phones

Difficult Markets: USA

Difficult Markets: Japan

Brand Strategy

Nokia as a Brand: A Look Back

Reshaping the Nokia Brand

M&A Activity Highlights

Main Competitors and Threats They Pose

Operations

Production Facilities

Production: Recent Developments

Nokia Group: Structure

Recommendations

Diversification and Differentiation to Drive Growth

Report Definitions

Definitions

Samples

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