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Company Profile

Nokia Group in Consumer Electronics

Sep 2010

Price: $525

About this Report

About this Report

Euromonitor International's report on Nokia Group delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.

Company and market share data provide a detailed look at the financial position of Nokia Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nokia Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nokia Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key Company Facts

  • Strategic Evaluation

Division Breakdown

  • Strategic Evaluation

Recent Company News

  • Strategic Evaluation

Financial Assessment

  • Strategic Evaluation

SWOT – Nokia Group

  • Strategic Evaluation

Key Strategic Objectives and Challenges

  • Strategic Evaluation

Competitive Positioning

Nokia Group Fails to Keep Up with the Market

  • Competitive Positioning

Leadership Under Threat

  • Competitive Positioning

Smaller Competitors Threaten Leaders

  • Competitive Positioning

Market Assessment

Sales Growth Highly Dependent on Developing Markets

  • Market Assessment

Category and Geographic Opportunities

OS as a Competitive Tool

  • Category and Geographic Opportunities

Moving into Mobile Computing

  • Category and Geographic Opportunities

Strategies in Mobile Computing

  • Category and Geographic Opportunities

Most Prospective Markets for Mobile Phones

  • Category and Geographic Opportunities

Difficult Markets: USA

  • Category and Geographic Opportunities

Difficult Markets: Japan

  • Category and Geographic Opportunities

Brand Strategy

Nokia as a Brand: A Look Back

  • Brand Strategy

Reshaping the Nokia Brand

  • Brand Strategy

M&A Activity Highlights

  • Brand Strategy

Main Competitors and Threats They Pose

  • Brand Strategy

Operations

Production Facilities

  • Operations

Production: Recent Developments

  • Operations

Nokia Group: Structure

  • Operations

Recommendations

Diversification and Differentiation to Drive Growth

  • Recommendations

Report Definitions

Definitions

  • Report Definitions

Samples

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