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Country Report

Belarus Flag Non-Grocery Retailers in Belarus

| Pages: 51

Price: US$900

About this Report

Executive Summary

TRENDS

  • A major event in Belarus is the new law “On state regulation of trade and public catering in the Republic of Belarus”, which is going to be adopted soon. This law is currently being actively discussed amongst the representatives of the major retail chains. There are currently a lot of debates over the draft of the new law in the media. The main point of contention is the expected introduction of restrictions for the further development of large retail chains. According to the new document, the planned limit of the presence of certain retailers is 30% of retail sales. If this new law is adopted, it might only affect the non-grocery channel in the distant future because the category is still fragmented and no single chain accounts for even 10% of value sales.

COMPETITIVE LANDSCAPE

  • Belkoopsoyuz CHUP remains the leading company in non-grocery retailers in 2013 with a value share of 7%, followed by Pharmacia with 6%. Belkoopsoyuz is also the leading player in terms of selling space with a 14% volume share, and ranked second in terms of outlet numbers with a 3% share after the chained chemists Pharmacia UP. Belkoopsoyuz’s smaller share in current value sales terms reflects the fact that the majority of its outlets are found in rural towns and villages, where consumers have lower purchasing power than in big cities. Belkoopsoyuz keeps losing market share of outlets, selling space and value sales during the review period in whole. In 2013 its share of current value sales declined by one percentage point. The decline in value sales is attributed to the company’s decision to close unprofitable outlets in rural areas. In addition to other non-grocery retailers, Belkoopsoyuz also competes in department stores and home and garden specialist retailers.

PROSPECTS

  • Non-grocery retailers will continue to develop positively, with constant value sales expected to grow by a CAGR of 5% and outlet numbers by a volume CAGR of 3%. Non-grocery retailers positioned in higher price segments or trading with luxury items are forecasted to develop at a slower pace than those that deal in essential products and compete on a low-price platform. Economically positioned outlets and their chains will cope better with reduced consumer spending. Some players will face additional competition from hypermarkets and supermarkets and their chains, which are expected to continue to expand their non-grocery assortments.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Belarus?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Belarus - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Cravt, Beauty Specialist retailers in Minsk
  • Chart 2 Non-Grocery Retailers: Mila, Beauty Specialist retailers in Minsk
  • Chart 3 Non-Grocery Retailers: Lyubimaya Apteka, Chemist/pharmacies in Minsk
  • Chart 4 Non-Grocery Retailers: Pyaty Element, Electronics and Appliance Specialist retailers in Minsk

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Belarus - Company Profiles

Belkoopsoyuz CHUP in Retailing (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Belkoopsoyuz ChUP: Key Facts
  • Summary 2 Belkoopsoyuz ChUP: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 5 Belkoopsoyuz ChUP: Rodny Kut, Supermarket in Minsk

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 3 Belkoopsoyuz ChUP: Competitive Position 2013

DorOrs OAO in Retailing (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 DorOrs OAO: Key Facts
  • Summary 5 DorOrs OAO: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 6 DorOrs: DorOrs, Other grocery retailers in Minsk

PRIVATE LABEL

  • Summary 6 DorOrs OAO: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 DorOrs OAO: Competitive Position 2013

Pharmacia UP in Retailing (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Pharmacia UP: Key Facts
  • Summary 9 Pharmacia UP: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 7 Pharmacia UP: Pharmacia, Chemist/Pharmacies in Minsk

COMPETITIVE POSITIONING

  • Summary 10 Pharmacia UP: Competitive Position 2013

Retailing in Belarus - Industry Context

EXECUTIVE SUMMARY

Crisis as an opportunity

Retail growth despite recession

New law on the state regulation of trade and public catering in Belarus

Grocery versus non-grocery parity

Cost-effective positioning key

Chained retailers are expected to demonstrate high growth

KEY TRENDS AND DEVELOPMENTS

Recession continues in late 2012 and early 2013 in Belarus

Foreign direct investment

Belarus’ international rating

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Table 34 Share of retail sale of goods on markets and in trade centres, 2005 - 2011
  • Summary 11 Standard Opening Hours by Channel Type 2013
  • Table 35 Number of Shopping Centres/Malls 2010-2013

Cash and carry

  • Table 36 Wholesale market Development in Belarus 2006 - 2011

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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