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Country Report

Cameroon Flag Non-Grocery Retailers in Cameroon

| Pages: 29

Price: US$900

About this Report

Executive Summary

TRENDS

  • A 7% increase in value sales was recorded in non-grocery retailing in 2013. This is as a result of an increase in urbanisation and westernisation amongst the country’s young working population. Growing income coupled with flexible payments offered by non-grocery retailers, as well as the success of electronics and appliance specialist retailers, are a great contributing factor to this growth.

COMPETITIVE LANDSCAPE

  • In 2013, Groupe Arno remained the leading player in the non-grocery retail environment. With its various arms in business, such as electricals and electronics, Arno came out as the leading and most popular shop in non-grocery retailing. Arno remains quite a successful variety shop. Shop floor assistants are always present to help customers with their enquiries and their final choice. The availability of warranties helps to ease consumers’ perceived risks and makes buying easier. Arno is known for its affordability and good quality.

PROSPECTS

  • A value CAGR of 7% at constant 2013 prices is expected over the forecast period. With growing urbanisation and a rising middle class, the need for households to be furnished with basic equipment such as cookers, fridges, televisions and automatic washing machines, is set to boost demand for electronics and appliance specialist retailers over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Cameroon?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Cameroon - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Mango, Apparel and Footwear Specialist Retailer in Douala
  • Chart 2 Non-Grocery Retailers: Etam, Apparel and Footwear Specialist Retailer in Douala
  • Chart 3 Non-Grocery Retailers: Orca, Department Store in Douala

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Cameroon - Company Profiles

Afrilec Sarl in Retailing (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Afrilec Sarl: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 2 Afrilec Sarl: Competitive Position 2013

Tsekenis SA in Retailing (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Tsekenis SA: Key Facts

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 4 Tsekenis SA: Competitive Position 2013

Retailing in Cameroon - Industry Context

EXECUTIVE SUMMARY

Retailing in Cameroon records strong growth over the review period.

Grocery retailing dominated by independent small grocers

Non-grocery retailing impacted positively by the growing middle class

Retailing competitive environment remains fragmented

Positive growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Good economic conditions affect retail growth

Increased urbanisation, supported by a young population, drives retail industry

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 5 Standard Opening Hours by Channel Type 2013

Cash-and-carry

DEFINITIONS

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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