print

Country Report

Non-Grocery Retailers in Ecuador

| Pages: 42

Price: US$900

About this Report

Executive Summary

TRENDS

  • As purchasing power is growing for all socioeconomic groups, but mainly among middle-low-income individuals, with 2012 showing a continuation of the increasing prosperity seen in 2011, non-grocery retailers have taken advantage. Outlets in this channel grew by 4%, which doubled the average growth rate of the past three years (between 2009 and 2011). Larger investment during 2012 created 12 new shopping centres in Guayaquil alone. The appeal of shopping centres could be seen all over the country, as cities like Esmeraldas, Portoviejo, Loja, Ambato and Cuenca, saw visitors increase by approximately 18%.

COMPETITIVE LANDSCAPE

  • Farcomed SA’s Fybeca and Econofarm SA’s Sana Sana led sales among health and beauty specialists in 2012, with a 6% and a 4% share of value sales, respectively. Both companies are part of the same business group, Corporación GPF. Both brands complement each other, as Fybeca is a mix between a pharmacy and a parapharmacy targeted at middle-high- and high-income groups, while Sana Sana is more of a pharmacy that targets middle-, middle-low- and low-income groups. Also, Fybeca’s high quality services and discounts helped maintain consumer loyalty.

PROSPECTS

  • It is likely that during the forecast period, non-grocery retailers will increasingly become hybrids of different channels. Parapharmacies are expected to keep increasing the level of packaged food they sell, for example, while the apparel specialist, ETA Fashion, is expected to keep developing direct sales and possibly even internet sales. In this way, companies will develop more unified retailing, by using several channels for the same brand and company. Other companies are likely to follow, especially among apparel retailers.

Delivery method: instant download
Report format: PDF doc_pdf.png (download a sample)
Market statistics: Excel workbook doc_excel_table.png (download a sample)

Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Ecuador?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Jugueton in Guayaquil, Ecuador
  • Chart 2 Non-Grocery Retailers: Kywi in Guayaquil, Ecuador

CHANNEL DATA

  • Table 1 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 9 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 10 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 11 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Non-Grocery Retailers in Ecuador - Company Profiles

Corporacion el Rosado SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corporación El Rosado SA: Key Facts
  • Summary 2 Corporación El Rosado SA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Corporación El Rosado SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Corporación El Rosado SA: Competitive Position 2012

Corporacion La Favorita CA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Corporación La Favorita CA: Key Facts
  • Summary 6 Corporación La Favorita CA: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Corporación La Favorita CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Corporación La Favorita CA: Competitive Position 2012

Superdeporte Cia Ltda in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Superdeporte Cia Ltda: Key Facts
  • Summary 10 Superdeporte Cia Ltda: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 11 Superdeporte Cia Ltda: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Superdeporte Cia Ltda: Competitive Position 2012

Retailing in Ecuador - Industry Context

EXECUTIVE SUMMARY

The retailing industry in 2012 grew faster than in the review period

Urbanisation, an ally of retailing

The popularity of non-grocery products keeps expanding

Corporación La Favorita CA continues to lead the industry

An uncertain future lies ahead

KEY TRENDS AND DEVELOPMENTS

Decrease in oil prices might slow down economic growth

Mixed government regulations

Ecuador has one of the lowest FDI in Latin America and the world

Population is aging faster than in previous years

Migration and its Effects on Retailing and Consumption

A More Urbanised Ecuador

MARKET INDICATORS

  • Table 12 Employment in Retailing 2007-2012

MARKET DATA

  • Table 13 Sales in Retailing by Category: Value 2007-2012
  • Table 14 Sales in Retailing by Category: % Value Growth 2007-2012
  • Table 15 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 20 Retailing Company Shares: % Value 2008-2012
  • Table 21 Retailing Brand Shares: % Value 2009-2012
  • Table 22 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 23 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 25 Forecast Sales in Retailing by Category: Value 2012-2017
  • Table 26 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Parapharmacies/Drugstores
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Grocery vs non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!