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Country Report

Ecuador Flag Non-Grocery Retailers in Ecuador

| Pages: 36

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About this Report

Executive Summary

TRENDS

  • Since the country’s economic growth remained stable since 2010, Ecuador experienced a boom in new infrastructure, which ranges from better roads to more houses and more retailing facilities that mainly include shopping centres. According to the INEC (Ecuador’s National Statistics Institute), the poverty level decreased from 29% to 27% between the last quarters of 2011 and 2012. In January 2013, the government increased its welfare payment the “Bono de Desarrollo Humano” (BDH) from US$35 to US$50.This welfare payment targets low-income individuals who have to maintain family members, like minors (which is mostly the case of single mothers, disabled and elderly people. These factors helped develop non-grocery retailers.

COMPETITIVE LANDSCAPE

  • The three leading players of non-grocery products in 2013 were Farcomed SA, Econofarm SA and Ecuafarmacias & Asociados SA, with current value shares of 6% for the former and 5% for the latter two. The three companies are health and beauty specialist retailers. More specifically, Farcomed with its brand Fybeca is a parapharmacy, Econofarm with its brand Sana Sana is a pharmacy, and Ecuafarmacias is included under parapharmacies/drugstores with its brand Pharmacy’s, and two pharmacy brands: Cruz Azul and Farmacias Comunitarias. With higher incomes, consumers tend to fulfil needs like health, which these brands have understood by expanding rapidly across the country, increasing their brand awareness and services.

PROSPECTS

  • The large increase in housing witnessed since 2011 is likely to continue developing during the forecast period. As real estate continues to flourish due to stronger purchasing power as a result of stable economic growth (likely to remain due to the country’s more stable government which will be in office at least until 2018), the overall sales of non-grocery products are likely to continue developing.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Ecuador?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Ecuador - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Cruz Azul, Pharmacy in San Pablo
  • Chart 2 Non-Grocery Retailers: Bésame, Apparel Specialist Retailer in Guayaquil

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Ecuador - Company Profiles

Corporación el Rosado SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Corporación el Rosado SA: Key Facts
  • Summary 2 Corporación el Rosado SA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Corporación el Rosado SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Corporación el Rosado SA: Competitive Position 2013

Corporación Favorita CA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Corporación Favorita CA: Key Facts
  • Summary 6 Corporación Favorita CA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 7 Corporación Favorita CA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Corporación Favorita CA: Competitive Position 2013

Ecuafarmacias & Asociados SA in Retailing (Ecuador)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Ecuafarmacias & Asociados SA: Key Facts
  • Summary 10 Ecuafarmacias & Asociados SA: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 11 Ecuafarmacias & Asociados SA: Competitive Position 2013

Retailing in Ecuador - Industry Context

EXECUTIVE SUMMARY

Growing purchasing power improves retailing sales performance in 2013

Urbanisation: the key to store-based retailing growth

Grocery importance remains, but non-grocery continues growing

Strong competition led by local companies

Positive performance expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic conditions

Growing government regulations

More technology with less time

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 12 Standard Opening Hours by Channel Type 2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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