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Country Report

Non-Grocery Retailers in Iran

| Pages: 36

Price: US$900

About this Report

Executive Summary

TRENDS

  • Unit prices experienced several significant rises in 2012, which was a consequence of the high inflation rate and the decline in value of the national currency compared to the US dollar. Many consumers who had been accustomed to purchasing a wide range of non-grocery items suddenly became unable to do so, and this had a very negative impact on sales for retailers. The rises in unit prices were particularly steep in categories like mobile phones, TVs and furniture, where the country is highly dependent on imports.

COMPETITIVE LANDSCAPE

  • The chain store is a very new concept in Iran, and most of the outlets are independent. This explains the high degree of fragmentation in the Iranian non-grocery retailing environment. Even companies like Samsung and Sony, which have chain stores, rely heavily on the wholesale channel and independent shops. Due to the fragmented nature of non-grocery retailing in Iran, none of the key players has experienced a significant increase or decrease in their shares in recent years.

PROSPECTS

  • The fragmented nature of non-grocery retailing is not expected to change during the forecast period. With the current political situation and expected new sanctions, no multinational will be able to invest heavily in non-grocery retailing, and in most categories cheap Chinese products will be the main driver of value sales within the small independent outlets.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Iran?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Iran - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: A Beauty Specialist Retailer in Mashhad
  • Chart 2 Non-Grocery Retailers: An “Other” Healthcare Specialist Retailer (Attari) in Mashhad
  • Chart 3 Non-Grocery Retailers: A Furniture and Furnishings Store in Mashhad
  • Chart 4 Non-Grocery Retailers: A Sports Goods Store in Mashhad
  • Chart 5 Non-Grocery Retailers: A Pet Shop in Mashhad
  • Chart 6 Non-Grocery Retailers: A Jeweller in Mashhad

CHANNEL DATA

  • Table 1 Sales in Non-Grocery Retailers by Channel: Value 2007-2012
  • Table 2 Non-Grocery Retailers Outlets by Channel: Units 2007-2012
  • Table 3 Sales in Non-Grocery Retailers by Channel: % Value Growth 2007-2012
  • Table 4 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2007-2012
  • Table 5 Non-Grocery Retailers Company Shares: % Value 2008-2012
  • Table 6 Non-Grocery Retailers Brand Shares: % Value 2009-2012
  • Table 7 Non-Grocery Retailers Brand Shares: Outlets 2009-2012
  • Table 8 Forecast Sales in Non-Grocery Retailers by Channel: Value 2012-2017
  • Table 9 Forecast Non-Grocery Retailers Outlets by Channel: Units 2012-2017
  • Table 10 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2012-2017
  • Table 11 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Non-Grocery Retailers in Iran - Company Profiles

Hacoupian Clothing Industries Inc in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Hacoupian Clothing Industries Inc: Key Facts
  • Summary 2 Hacoupian Clothing Industries Inc: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Hacoupian Clothing Industries Inc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Hacoupian Clothing Industries Inc: Competitive Position 2012

Melli Shoe Co in Retailing (Iran)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Melli Shoe Co: Key Facts
  • Summary 6 Melli Shoe Co: Operational Indicators

INTERNET STRATEGY

COMPANY BACKGROUND

  • Summary 7 Melli Shoe Co: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Melli Shoe Co: Competitive Position 2012

Retailing in Iran - Industry Context

EXECUTIVE SUMMARY

The structure of the Iranian retailing industry remains very traditional

Economic issues drive prices up

Grocery retailing is headed towards modernisation

Sanctions affect the presence international of brands

Healthy growth expected, especially for modern retailing channels

KEY TRENDS AND DEVELOPMENTS

Sudden decline of oil exports is affecting all aspects of the Iranian economy

Launch of subsidies reform programme contributes growth in inflation rate

Multinational investors hampered by political situation

Demographic changes impact retailing

Decline in value of national currency

Traditional distribution network leads to a relatively large number of outlets

MARKET INDICATORS

  • Table 12 Employment in Retailing 2007-2012

MARKET DATA

  • Table 13 Sales in Retailing by Category: Value 2007-2012
  • Table 14 Sales in Retailing by Category: % Value Growth 2007-2012
  • Table 15 Sales in Retailing by Grocery vs Non-Grocery: 2007-2012
  • Table 16 Sales in Store-Based Retailing by Channel: Value 2007-2012
  • Table 17 Store-Based Retailing Outlets by Channel: Units 2007-2012
  • Table 18 Sales in Store-Based Retailing by Channel: % Value Growth 2007-2012
  • Table 19 Store-Based Retailing Outlets by Channel: % Unit Growth 2007-2012
  • Table 20 Retailing Company Shares: % Value 2008-2012
  • Table 21 Retailing Brand Shares: % Value 2009-2012
  • Table 22 Store-Based Retailing Company Shares: % Value 2008-2012
  • Table 23 Store-Based Retailing Brand Shares: % Value 2009-2012
  • Table 24 Store-Based Retailing Brand Shares: Outlets 2009-2012
  • Table 25 Forecast Sales in Retailing by Category: Value 2012-2017
  • Table 26 Forecast Sales in Retailing by Category: % Value Growth 2012-2017
  • Table 27 Forecast Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 28 Forecast Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 30 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017

APPENDIX

Operating environment

Cash and carry

DEFINITIONS

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Parapharmacies/Drugstores
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Grocery vs non-grocery

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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