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Country Report

Nigeria Flag Non-Grocery Retailers in Nigeria

| Pages: 35

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About this Report

Executive Summary

TRENDS

  • In 2013, non-grocery retailers recorded very strong current retail value growth of 21% - significantly faster than the review period average of 15%. This was partly due to the continued benefits of the lifting of the import ban on textiles and furniture in 2010. In particular, the number of international and formal apparel and footwear specialist retailers has increased strongly in 2012 and 2013, with even luxury brands such as Hugo Boss entering the market in 2013. Furthermore, brands that had entered in 2012 – Mr Price and Woolworths in particular – expanded their outlets and increased their sales. Other than that, other channels such as electronics specialist retailers are thriving as there is increased demand from the growing middle class, which is more sophisticated in its shopping tastes. Traditionally in Nigeria, informal retailers are the norm for non-grocery retailing. However, many of the products sold in such outlets are illegally imported and usually of sub-standard quality. With the growth of formal chains, where product quality can be assured, there is an inevitable increase in demand for higher value products.

COMPETITIVE LANDSCAPE

  • In what is a highly fragmented area, Exclusive Stores Limited led sales in 2013 with a value share of 1%. This department store has the highest number of department store outlets in the country and a selling space which is much larger than any other non-grocery retailer brands in the country. In addition, the company also sells a larger range of higher priced goods than most other non-grocery retailers.

PROSPECTS

  • Non-grocery retailers has very bright prospects for the forecast period, with constant value sales projected to increase at an average annual rate of 10% - a significantly faster rate of growth than the review period average of 3%. As seen during the latter part of the review period, value sales are being driven by the entry into the market of new international chains and this is set to continue over the forecast period with, for example, Mr Price Apparel and Woolworths likely to significantly increase their number of outlets. There will also be steady growth in the electronics specialist retailers channel given the interest Nigerians are showing in modern gadgets, particularly mobile phones and tablets, as a result of rising disposable incomes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Non-Grocery Retailers industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Non-Grocery Retailers industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Non-Grocery Retailers in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • How is discretionary spending affecting non-grocery retailing in Nigeria?
  • Are non-grocery channels losing out to the growth of such products in grocery retailing?
  • How is non-grocery retailing coming under pressure from non-store channels?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Table of Contents

Non-Grocery Retailers in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CHANNEL FORMATS

  • Chart 1 Non-Grocery Retailers: Identity, Apparel and footwear specialist retailers in Lagos
  • Chart 2 Non-Grocery Retailers: Mr Price, Apparel and footwear specialist retailers in Lagos
  • Chart 3 Non-Grocery Retailers: Coolworld, Electronics and Appliances Specialist Retailers in Lagos
  • Chart 4 Non-Grocery Retailers: Casabella, Health and Beauty Specialist Retailers in Lagos
  • Chart 5 Non-Grocery Retailers: Health Plus, Health and Beauty Specialist Retailers in Lagos
  • Chart 6 Non-Grocery Retailers: Open Market, Other Non-Grocery Retailers in Lagos

CHANNEL DATA

  • Table 1 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2008-2013
  • Table 2 Sales in Non-Grocery Retailers by Channel: Value 2008-2013
  • Table 3 Non-Grocery Retailers Outlets by Channel: Units 2008-2013
  • Table 4 Sales in Non-Grocery Retailers by Channel: % Value Growth 2008-2013
  • Table 5 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2008-2013
  • Table 6 Non-Grocery Retailers Company Shares: % Value 2009-2013
  • Table 7 Non-Grocery Retailers Brand Shares: % Value 2010-2013
  • Table 8 Non-Grocery Retailers Brand Shares: Outlets 2010-2013
  • Table 9 Non-Grocery Retailers Brand Shares: Selling Space 2010-2013
  • Table 10 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2013-2018
  • Table 11 Forecast Sales in Non-Grocery Retailers by Channel: Value 2013-2018
  • Table 12 Forecast Non-Grocery Retailers Outlets by Channel: Units 2013-2018
  • Table 13 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2013-2018
  • Table 14 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Non-Grocery Retailers in Nigeria - Company Profiles

Exclusive Stores Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Exclusive Stores Limited: Key Facts
  • Summary 2 Exclusive Stores Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

  • Summary 3 Exclusive Stores Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Exclusive Stores Ltd: Competitive Position 2013

Massmart Holding Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Massmart Holding Ltd: Key Facts
  • Summary 6 Massmart Holding Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

  • Chart 7 Massmart Holding Ltd: Game, Variety Stores in Lagos

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 7 Massmart Holding Ltd: Competitive Position 2013

Sahad Stores Ltd in Retailing (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Sahad Stores Ltd: Key Facts
  • Summary 9 Sahad Stores Ltd: Operational Indicators 2011-2013

INTERNET STRATEGY

COMPANY BACKGROUND

PRIVATE LABEL

COMPETITIVE POSITIONING

  • Summary 10 Sahad Stores Ltd: Competitive Position 2013

Retailing in Nigeria - Industry Context

EXECUTIVE SUMMARY

Retail sales in Nigeria continue to grow strongly and faster than GDP

Modern retailing growing strongly and starting to replace traditional retailing

Grocery retailers increase stock of non-grocery items

New international players continue to enter fragmented area

Strong forecast growth in store-based and non-store retailing expected

KEY TRENDS AND DEVELOPMENTS

Oil-based economic growth continues, but poverty remains strong

Despite ageing trend, Nigeria’s population remains relatively young and urbanised

Going Mega: International retailers and internet retailers trying to change landscape

MARKET INDICATORS

  • Table 15 Employment in Retailing 2008-2013

MARKET DATA

  • Table 16 Sales in Retailing by Channel: Value 2008-2013
  • Table 17 Sales in Retailing by Channel: % Value Growth 2008-2013
  • Table 18 Sales in Retailing by Grocery vs Non-Grocery: 2008-2013
  • Table 19 Sales in Store-Based Retailing by Channel: Value 2008-2013
  • Table 20 Store-Based Retailing Outlets by Channel: Units 2008-2013
  • Table 21 Sales in Store-Based Retailing by Channel: % Value Growth 2008-2013
  • Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2008-2013
  • Table 23 Retailing Company Shares: % Value 2009-2013
  • Table 24 Retailing Brand Shares: % Value 2010-2013
  • Table 25 Store-Based Retailing Company Shares: % Value 2009-2013
  • Table 26 Store-Based Retailing Brand Shares: % Value 2010-2013
  • Table 27 Store-Based Retailing Brand Shares: Outlets 2010-2013
  • Table 28 Forecast Sales in Retailing by Channel: Value 2013-2018
  • Table 29 Forecast Sales in Retailing by Channel: % Value Growth 2013-2018
  • Table 30 Forecast Sales in Store-Based Retailing by Channel: Value 2013-2018
  • Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2013-2018
  • Table 32 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  • Table 33 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

APPENDIX

Operating environment

  • Summary 11 Standard Opening Hours by Channel Type 2013
  • Table 34 Number of Shopping Centres/Malls 2010-2013

Cash and carry

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Non-Grocery Retailers
    • Apparel and Footwear Specialist Retailers
    • Electronics and Appliance Specialist Retailers
    • Health and Beauty Specialist Retailers
      • Beauty Specialist Retailers
      • Chemists/Pharmacies
      • Optical Goods Stores
      • Drugstores/Parapharmacies
      • Other Healthcare Specialist Retailers
    • Home and Garden Specialist Retailers
      • Home Improvement and Gardening Stores
      • Furniture and Homewares Stores
    • Leisure and Personal Goods Specialist Retailers
      • Bags and Luggage Specialist Retailers
      • Jewellery and Watch Specialist Retailers
      • Media Products Stores
      • Pet Shops and Superstores
      • Sports Goods Stores
      • Stationers/Office Supply Stores
      • Traditional Toys and Games Stores
      • Other Leisure and Personal Goods Specialist Retailers
    • Mixed Retailers
      • Department Stores
      • Mass Merchandisers
      • Variety Stores
      • Warehouse Clubs
    • Other Non-Grocery Retailers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares

Market size details:

  • Retail value retail selling price excl sales tax % growth
  • Retail value retail selling price excl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price excl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY
  • Sites/outlets
  • Sites/outlets % growth
  • Sites/outlets per capita
  • Selling space
  • Selling space % growth
  • Selling space per capita
  • Retail value retail selling price incl sales tax % growth
  • Retail value retail selling price incl sales tax local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price incl sales tax per capita local currency, USD, EUR, GBP, CHF, JPY

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