print

Noodles market research

Euromonitor has the world’s most comprehensive research on the noodles category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the noodles market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our noodles market research answer questions such as:

  • What is the market size of noodles?
  • What are the major brands in noodles?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

results

 

Country Report

Noodles in Serbia

Due to increased use of plain noodles in home-made soup, noodles is experiencing recovery in both volume and value. Retail volume sales of noodles are expected to increase by 9%, reaching 125 tonnes, whilst current retail value sales are expected to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bosnia-Herzegovina

With 20% declines in both volume and current value terms, 2013 looks set to be the second straight year of strong decline in sales of noodles. There is no advertising to support development, nor have there been any new launches since noodles were ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Vietnam

The noodles category has not yet reached maturity and is still developing strongly in 2013. The growing popularity of noodles is thanks to its convenience and diverse product range. Noodles is a good solution for students and young office workers who...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ukraine

Over the review period, instant noodles led current value growth within noodles due to its convenience in preparation and attractive price. However, growing health consciousness of consumers towards the end of the review period forced them to be more...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Portugal

As in the rest of the review period, noodles remained very underdeveloped in the Portuguese packaged food market in 2013 and any volume consumption movement is immediately highly reflected in the development of the category. As Portuguese consumers ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in South Africa

Key trends observed in noodles in South Africa in 2013 included product innovation, packaging variants, promotional pricing and advertising. Noodles continued to see many innovations during the review period, which has led to the introduction of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Tunisia

The Tunisian market is open to all because of the different requirements of Tunisian people, especially when it comes to food. 2013 saw the opening of many Asian restaurants where noodles feature heavily on the menu.

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Campbell Soup Co in Packaged Food

The Campbell name remains synonymous with soup in its largest market - North America. The company however has recently undertaken a number of acquisitions as it hopes to move beyond soup into new categories including baby food and chilled processed ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Georgia

In 2013, noodles is set to record a stable performance, as there were no notable changes or events within the category. The brand Anakom from Anakom ZAO is set to be the clear leader in 2013 with a dominant value share of 56%. In 2013, the prices of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Indonesia

Increasingly busy lifestyles, especially in urban areas, see consumers with limited time to prepare their food. Those consumers view instant noodles as an alternative meal solution, due to their simple preparation. The affordable price also drives ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Thailand

Sales of noodles register strong growth of 7% and record over Bt16 billion in sales value in 2013. Thais are spending more on noodles - a cheap commodity product - since in 2013 they face stagnant income growth and a rising cost of living due to ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery , Ice Cream , Sauces , Dressings and Condiments

The third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in the Greek market, with local consumers having a significant preference for pasta. Sales of noodles were ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Kenya

Noodles is expected to see the strongest current value growth in overall packaged food in 2013 over the previous year, benefiting from a number of factors driving growth. This product area notably benefited from rising urbanisation and a growing ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Philippines

Towards 2013 the noodles playing field in the Philippines continued to be very dynamic, due to the expanding appeal of noodles. While the mass market population enjoys instant noodles as well as plain noodles as an affordable snack option, towards ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in France

French consumers are increasingly open to foreign cuisine because it allows them to discover new tastes. They are showing a special interest in Asian cuisine, in part because of the high number of Asian restaurants in the country, meaning they are ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Netherlands

Noodles noted a strong value growth in 2013 and thus continued its positive development in the Netherlands. In the review period, the rise of noodles was often explained by the fact that foodservice in the Netherlands is struggling. Instead of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Algeria

Demand for noodles in Algeria remained insignificant in 2013. However, some brands of noodles, particularly Indomie, were available in supermarkets and hypermarkets in Algeria's urban areas. Domestic production of noodles was totally absent. The few ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Singapore

Despite the relatively slower value growth for chilled and plain noodles, overall current value growth of noodles is set to continue its strong trend due to the good performance of cups/bowl instant and pouch instant noodles which are the main growth...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Austria

Noodles in Austria is benefiting from a well-established consumer preference for Asian cuisine. According to several trade press articles, the preference for Asian meals, especially the so-called “Pan-Asian” cuisine, is increasing in Austria. This is...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Uruguay

Retail volume sales of noodles remain negligible in Uruguay in 2013

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Poland

Noodles is set to decline in both retail value and volume sales in 2013, largely due to lower demand for instant noodles. Consumers are becoming increasingly health conscious and are trying to make healthier food choices in their desire to feel ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Peru

Pouch instant noodles, the largest category within noodles, remains one of the favourite products among time-pressed Peruvian consumers, as well as children. The product benefits from its low price, strong availability, easy preparation and a good ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bolivia

Demand for noodles in Bolivia continues to increase thanks to busier lifestyles and the affordable prices of these products. Consumers in Bolivia do not have as much time to prepare meals as in the past and some remain at their places of work during ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Australia

In 2013, noodles is expected to record positive results, particularly due to category rejuvenation through a release of experimental new flavours, and an increasing range of health and wellness products and premium offerings. In 2013, value sales of ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Denmark

Health and wellness and growing consumer interest in exotic cuisine were the key consumer trends impacting the noodles category in 2013. The Danes are increasingly looking for convenient and time-saving meal solutions to replace home-cooked meals. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Egypt

Noodles benefited towards the end of the review period from offering an affordable meal option with minimal preparation. Consumers were attracted by the convenience and products’ speed of preparation. However, the 2011 revolution and ongoing ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Associated British Foods Plc (ABF) in Packaged Food

UK-based Associated British Foods Plc (ABF) has established a foothold in most regional markets, but its sales are significantly biased towards developed markets. Combined, developed markets accounted for 77% of ABF’s total packaged food sales in ...

Feb 2014 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Pakistan

Noodles is not a traditional part of Pakistani cuisine, but showed rapid growth over the review period and became very popular because it is easy to prepare within minutes. Due to the busy lives of urban consumers, they prefer a quick and convenient ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Germany

Noodles retail value sales growth in 2013 is expected to be faster than the CAGR of the review period in Germany. The popularity of Asian cuisine in consumer foodservice outlets continues to expand beyond consumers’ long-established interest in ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in New Zealand

The changing face of New Zealand’s population, particularly the growing ethnic diversity in major city centres such as Auckland, Wellington and Christchurch, is led to growing demand for Asian cuisine in the country during the review period and this ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Saudi Arabia

Growing demand for noodles continues to be supported by an influx of Asian expatriates coming to Saudi Arabia for work. Nevertheless, noodles also started to become more popular among Saudi consumers during the review period, appreciated for their ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Romania

Noodles became increasingly popular in 2013; however, the market size remains small compared to pasta. Instant noodles dominates sales in Romania; plain noodles are mainly bought by consumers who are interested in foreign cuisines. Such foods tend to...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Estonia

Noodles in Estonia saw rather dynamic growth in value terms during the review period and the trend is also expected to continue into 2013. Growth in value sales of noodles can be attributed to inflation and also to demand for the products which is ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Argentina

The noodles category in Argentina, in the absence of local production, is formed exclusively by imported products. The Ministry of Commerce has imposed severe barriers to imports since 2011 as a trade balance surplus is needed in order to have enough...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Cameroon

Noodles volume sales increases by 7% in 2013 in retail value terms. This growth is being fuelled by discounts and in-store promotions, which attract price-sensitive customers. The growing disposable incomes in Cameroon are also helping to increase ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Kazakhstan

Retail volume and current value growth rates for the entire noodles category in 2013 were both up slightly on 2012, and also stronger than the respective review period CAGRs. The improvement in volume growth was partly due to the trend towards busier...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ireland

While noodles may not yet be established as a mainstay in the Irish diet, it is a product that has now well and truly entered the lexicon of the Irish consumer. Its ease of preparation and reputation as a product which offers great value for money ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in India

Manufacturers are launching product variants to increase their ranges and differentiate their products from those of the competition. Supermarkets have rows of shelf space dedicated to a range of instant noodle brands in various flavours. There are ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Turkey

In 2013, noodles looks set to demonstrate above average current value growth of 7% compared with the review period CAGR of 5%. The most important factors behind 2013’s growth are the better availability of products in the retail channel and increased...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the United Arab Emirates

Noodles maintained steady growth in 2013 and was one of the most dynamic areas in packaged food in the UAE. The growth in the popularity of the area was fuelled by its popularity amongst Asian expatriates, with noodles being a basic component in most...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Switzerland

Swiss consumers feel more confident in creating their own Asian dishes at home, inspired by the many national and international cooking shows on television. Most consumers enjoy cable and/or satellite television, with access to a variety of shows on ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Venezuela

Severe obstacles to importing will affect volume sales in 2013. The Venezuelan government has reduced ways to obtain foreign currency for imports and therefore some small categories will face difficulties to guarantee product availability. Import ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Colombia

Colombia has a very low per capita consumption of noodles at less than 1kg, but this product is drawing the attention mainly of young consumers that find it to be a cheap, convenient and nice flavoured product. Proof of this, is that over the past ...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Spain

Spaniards have developed a higher interest in staying at home, especially amongst younger consumers. With an unemployment rate for those under 30 years old standing at over 50%, their willingness to go out for dinner has decreased as their disposable...

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Macedonia

Noodles recorded strong current retail value growth of 6% in 2013, with sales reaching MKD36 million, while retail volume sales increased by 4% to reach 203 tonnes.

Jan 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bulgaria

Although noodles have been available in Bulgaria since the start of the review period, consumers still perceive them as exotic. Hence, this type of product is popular mostly in the capital and other big cities. Packaged noodles are preferred, though ...

Jan 2014 | US$900 | Add to cart | View details
Page 
Custom research projects

passport: market intelligence systems

Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

Passport Noodles Americas

Passport Noodles Asia Pacific and Australasia

Passport Noodles Eastern Europe

Passport Noodles Middle East and Africa

Passport Noodles Western Europe

A regional subscription delivers unrivalled levels of research and analysis for noodles, helping you make clear, confident decisions.

Books more ›

Statistical Reference Handbook

Who Eats What

Jan 2011

Statistical Reference Handbook

Who Drinks What

Jan 2011