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Noodles market research

Euromonitor has the world’s most comprehensive research on the noodles category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the noodles market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our noodles market research answer questions such as:

  • What is the market size of noodles?
  • What are the major brands in noodles?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

results

 

Country Report

Noodles in Hong Kong, China

The government’s healthy living campaigns during 2014 further raised consumers’ health consciousness. Therefore, consumers were more cautious about their nutritional intake, and increasingly inclined to ensure it aligned with the advised standards. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Indonesia

People today have very busy lifestyles, living in big cities that are very crowded, so they tend to choose foods that are quick, practical and tasty. Instant noodles became one of the alternative foods that do not require a long time to prepare. ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Russia

Noodles registered retail value growth of 6% in 2014 as demand for noodles remained stable. The category also registered negligible retail volume growth in 2014. In order to maintain demand, manufacturers offered packs of noodles with increased net ...

Mar 2015 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories. Nestlé should strengthen its ...

Mar 2015 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2015 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

In recent years, Unilever has disposed of several of its food brands, including Bertolli, Ragu and Slim Fast, prompting speculation that it could be preparing for the sales of its Foods business. While the recent divestments have improved Unilever’s ...

Mar 2015 | US$525 | Add to cart | View details

Country Report

Noodles in Ukraine

Economical consumption was the key trend in 2014 for noodles, with increasing share of lower priced brands and products. In the unstable economic conditions, the purchasing power of the majority of consumers in Ukraine decreased, while unit prices ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Sweden

Noodles have for a long time been viewed as food for students or Swedes with a limited food budget. In recent years, these food products have also been considered rather unhealthy with the support of low carbohydrate diets, and noodles are also ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Turkey

In 2014, noodles experienced enormous current value growth of 208%. The main and most important factor underlying growth in 2014 was the penetration of Nissin Yildiz Gida San ve Tic AS into the category, with an aggressive sales strategy implemented ...

Mar 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Bulgaria

Noodles is the smallest category in packaged food. Although they have been present in Bulgaria for a while, noodles products have failed to catch on with local consumers. The reasons for this are varied. Noodles do not fit in well with local food ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Uzbekistan

Noodles is not a traditional type of meal in Uzbekistan, yet during the review period it quickly gained popularity with families and households looking for convenient and fast meal solutions. Noodles products are always affordable, and consumers are ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Azerbaijan

Retail volume sales in 2014 were bolstered by continued appreciation of the convenience of noodles among consumers leading increasingly busy lifestyles. Modest economic improvements, urbanisation and busier lifestyles strengthen the demand for ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Croatia

Despite a cooling of prices and some additional reductions in 2014, noodles is still largely ignored by consumers. Although noodles performed quite well when first entering the country, the category’s extremely high prices made it impossible to gain ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Norway

The development of the noodles category in Norway follows closely the Asian cuisine trend. Asian food has been popular in Norway for a couple of decades, and Chinese, Indian and Japanese sushi have been the trendy foods to enjoy when eating out. What...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Pakistan

Noodles are not a traditional food in Pakistani cuisine. Over the last decade or so, however, their popularity has grown steadily to the point where they are now regularly included on weekly grocery shopping lists in many Pakistani households, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in South Africa

The rising number of women working coupled with longer working hours, is fuelling growth of convenience foods, including noodles. Although the category is slowly approaching maturity, positive growth continued in 2014 driven by strong manufacturer ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Slovakia

Volume sales of noodles declined in 2014 due to strengthening competition from substitutive pasta products and the slowly declining trend of cooking at home as consumers increasingly preferred to dine out. This was also related to the slowly ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Taiwan

The decline in retail volume sales of noodles in 2014 was mainly due to falling demand for instant noodles, the dominant product type. Demand for instant noodles was undermined by rising health awareness among Taiwanese consumers, as these products ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Belgium

Products in the noodles category are increasingly becoming seen as fashionable staple/nutrition goods. This is a result of several key factors. For example, the economic uncertainty left by the financial crisis has led Belgian consumers to become ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Spain

As with more mature markets in Europe, demand for noodles in Spain is driven by trends towards convenience, ethnic cuisine and eating at work. However, a crucial recent development within the overall noodles category in Spain is the progressive ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Portugal

Portuguese consumers are generally unfamiliar with noodles. Noodles have never been very popular in the Portuguese market, as local consumers show a significant preference for rice and pasta. However, they are showing increased interest in Asian ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in China

Representing 73% of retail value sales in 2014, instant noodles dominates overall noodles. Already strong sales and a huge consumer base resulted in growing maturity in this product area towards the end of the review period, however, with retail ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Germany

German consumers are becoming increasingly health-conscious and worried about the additives contained in food. According to a leading industry source, Knorr’s “Natürlich ohne” (naturally without) label sets a standard in highly processed foods to ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Japan

Noodles increased by 2% in current value terms in 2014, reaching ¥1.1 trillion, due to the convenience for cooking. Noodles can be quickly cooked in a few minutes and this makes them easy to prepare a meal for lunch and dinner. Noodles are strongly ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in the Netherlands

Noodles is expected to see healthy growth as a result of an increase in interest in Asian foods. Noodles will be a growing category in 2014 as Asian food is popular. This type of cuisine is viewed as exotic, relatively healthy and full of flavour. In...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Austria

Noodles in Austria was influenced by several trends in 2014, the most important of which was the rising demand for all packaged food products which offer consumers convenience. The increasingly busy lifestyles being led by Austrian consumers continue...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in Greece, with local consumers having a significant preference for pasta. Sales of noodles were increasing in ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Algeria

Demand for noodles remained very limited in Algeria, with only instant noodles recording sales of significant volume and value. Thus, noodles in Algeria recorded growth rates of 12% in volume terms and 20% in value terms to reach of 400 tonnes and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Israel

There is a shift away from wheat-based noodles to alternatives, such as rice and beans, due to the growing influence of Asian cuisine, spurred by television cooking shows and widespread foodservice. Another factor contributing to the shift are health...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Peru

Given the fact that Peruvian consumers living in urban areas have busier lifestyles they are progressively turning more to products that ease the cooking task or require less preparation time. Noodles represent one of the favoured products for a ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Italy

Major retailers are allocating increasingly more space to noodles, although this remains a niche product within what Italians consider “ethnic” food. Selection shows cups/bowl instant noodles sitting next to pouch instant noodles, as consumers seem ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in France

The success story of noodles continued in 2014 by virtue of at least two major factors. First, French consumers are increasingly open to foreign cuisine, particularly Asian cooking, while “Tex Mex” is becoming mature. Chinese and mainly Japanese ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Iran

Noodles were only introduced to Iranian consumers very recently, although they have quickly gained a strong following as all of the products in the category represent a cheaper and faster alternative to the more traditional staple carbohydrate of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Dominican Republic

Once primarily dependent on agriculture, in recent years the Dominican economy has become more reliant on technology-oriented and service-based industries, including tourism. This shift has resulted in increasingly busy lifestyles, which has in turn ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Costa Rica

Given the increased interest in convenient instant meals, manufacturers and distributors have started to apply further levels of segmentation, in order to fulfil the constantly changing demands for such products from loyal consumers, while aiming to ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bolivia

Current social and economic changes are forcing Bolivian consumers to choose food products that are considered convenient. More women in the workforce and increasing working hours are favouring sales of products like noodles in Bolivia in 2014. In ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Nigeria

The volume and value growth of noodles in Nigeria continues to be strong, despite an already strong range of brands and relative maturity. Apart from population growth and the convenience trend, stiff competition between the makers of the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Czech Republic

Retail volume sales of noodles are expected to decline by 3% in 2014, which would equal the drop recorded in 2013 but be significantly higher than the average rate of decline for the entire review period. This is due to the fact that demand in pouch ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Mexico

Over 2014 the growth of noodles has been affected not only by the increasing trend of health and wellness among consumers in Mexico but also especially by new taxation pertaining to high-calorie products. Having come into force on 1 January 2014, the...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the US

Americans have become more interested in Asian cuisine in recent years. In turn, rising knowledge about Asian food benefited sales of noodles. Noodles is not frequently consumed in the standard American diet outside of noodle casseroles. In contrast,...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bosnia-Herzegovina

Noodles is an immature category launched in Bosnia-Herzegovina during the review period. After initial growth, in 2014 sales are projected to decline for the third year in a row, as few consumers stuck with the available noodles products in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Estonia

Noodles is expected to see moderate development in Estonia in 2014. Although growth will not be as rapid as during the recession, the presence of price-sensitive consumers will maintain sales. In addition, the relative ease of preparing noodles, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Denmark

More and more Danes are interested in health and wellness products as well as convenient ways to quickly and easily prepare a meal. Noodles are to a fairly small number of Danes an interesting option. Instant noodles are known to most Danes, but ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Hungary

Noodles will record outstanding value sales growth in 2014, mainly due to improving economic conditions in Hungary. Although the category has been less affected by the economic downturn than others, consumers have opted for cheaper brands given the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Saudi Arabia

Despite a recent law which expelled a large number of illegal immigrants from the country, there is still a huge expatriate community from Southeast Asia, particularly from the Philippines and Indonesia. According to recent data issued by the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Argentina

The economic crisis seriously reduces the consumption of noodles in Argentina. These products are quickly displaced during an adverse economic context in Argentina since they are not essential foods, and their prices are very high. Due to the loss of...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the United Arab Emirates

Noodles is a continuously growing category with the high Asian expatriate population in the country, contributing to this demand mainly amongst Philippines, Indonesians, Sri Lankans and Pakistanis. Furthermore, with this being a traditional dish ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Kenya

Kenya’s packaged food market experienced slow growth in 2013 due to poor supplies in the market. Despite these supply challenges, noodles sales witnessed positive growth throughout the review period, recording a 19% current value growth to reach ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ecuador

Since Ecuadorian consumers’ lifestyles keep becoming more chaotic due to longer working hours and various activities, which vary from exercising to taking care of their family, they tend to get the most from their day by reducing their eating time ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The World on a Plate: Trends in Packaged Food Flavours and Ethnic Cuisine - Part 2

Globalisation and migration are seeing the movement of people between countries. Migrants and travellers influence food culture, taking ethnic food to new markets. Innovative local companies and private label are crucial in development of ethnic ...

Nov 2014 | US$1,200 | Add to cart | View details
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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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