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Noodles market research

Euromonitor has the world’s most comprehensive research on the noodles category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the noodles market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our noodles market research answer questions such as:

  • What is the market size of noodles?
  • What are the major brands in noodles?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

results

 

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Passport

Passport Noodles Americas

All current data and analysis for Noodles spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Asia Pacific and Australasia

All current data and analysis for Noodles spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Eastern Europe

All current data and analysis for Noodles spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Middle East and Africa

All current data and analysis for Noodles spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$9,500 | Add to cart | View details

Passport

Passport Noodles Western Europe

All current data and analysis for Noodles spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Global

All of our data and analysis for Noodles in 80 countries. Includes 16 years of comparable data, advanced modelling tools, global and regional analysis, company profiles, strategic briefings, articles, datagraphics, videos and podcasts.

Sep 2014 | US$50,000 | Add to cart | View details

Country Report

Noodles in Morocco

Noodles is set to post retail value growth of 19% in 2013. This can mainly be attributed to the affordable prices of the many flavours of noodles in Morocco. An increase in the quality of noodles was noted, with the introduction of new and more ...

Jun 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Hong Kong, China

A continued focus by the government on healthy living campaigns during 2013 has further raised consumers’ health consciousness. Therefore, consumers are eating more cautiously to ensure that their nutritional intake is aligned with the advised ...

May 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Italy

Ethnic food is recording positive results in Italy despite the difficult economy. Noodles are mainly purchased by consumers who have been travelling to countries in the Far East and want to cook them at home once they are back. The fact that dining ...

May 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Taiwan

In 2013, illegal chemically modified starch have been found to be added to some food products, including noodles, which has further raised consumers’ concerns about food safety issues. Sales of noodles look set to be impacted by this during 2013 ...

May 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Czech Republic

The consumption of plain noodles is set to grow in 2013 as Czech consumers economise by preparing meals at home more frequently. Retail volume sales of pouch instant noodles are likely to decline due to the developing wellness trend in the country in...

May 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Serbia

Due to increased use of plain noodles in home-made soup, noodles is experiencing recovery in both volume and value. Retail volume sales of noodles are expected to increase by 9%, reaching 125 tonnes, whilst current retail value sales are expected to ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bosnia-Herzegovina

With 20% declines in both volume and current value terms, 2013 looks set to be the second straight year of strong decline in sales of noodles. There is no advertising to support development, nor have there been any new launches since noodles were ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Vietnam

The noodles category has not yet reached maturity and is still developing strongly in 2013. The growing popularity of noodles is thanks to its convenience and diverse product range. Noodles is a good solution for students and young office workers who...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Israel

Noodles, despite being cheap and easy to prepare, remains a limited category, although it is seeing growth thanks to the increasingly hectic lifestyles of consumers, continuing price concerns and growing numbers of Asian workers in Israel.

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ukraine

Over the review period, instant noodles led current value growth within noodles due to its convenience in preparation and attractive price. However, growing health consciousness of consumers towards the end of the review period forced them to be more...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Portugal

As in the rest of the review period, noodles remained very underdeveloped in the Portuguese packaged food market in 2013 and any volume consumption movement is immediately highly reflected in the development of the category. As Portuguese consumers ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in South Korea

Noodles in South Korea saw retail value sales growth of 1% to reach Won2,686 billion in 2013. Instant noodles continued to dominant noodle retail value sales in 2013, in accounting for a retail value sales share of 80%. Meanwhile, snack noodles and ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in South Africa

Key trends observed in noodles in South Africa in 2013 included product innovation, packaging variants, promotional pricing and advertising. Noodles continued to see many innovations during the review period, which has led to the introduction of ...

Apr 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Tunisia

The Tunisian market is open to all because of the different requirements of Tunisian people, especially when it comes to food. 2013 saw the opening of many Asian restaurants where noodles feature heavily on the menu.

Apr 2014 | US$900 | Add to cart | View details

Company Profile

Campbell Soup Co in Packaged Food

The Campbell name remains synonymous with soup in its largest market - North America. The company however has recently undertaken a number of acquisitions as it hopes to move beyond soup into new categories including baby food and chilled processed ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Georgia

In 2013, noodles is set to record a stable performance, as there were no notable changes or events within the category. The brand Anakom from Anakom ZAO is set to be the clear leader in 2013 with a dominant value share of 56%. In 2013, the prices of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Indonesia

Increasingly busy lifestyles, especially in urban areas, see consumers with limited time to prepare their food. Those consumers view instant noodles as an alternative meal solution, due to their simple preparation. The affordable price also drives ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Thailand

Sales of noodles register strong growth of 7% and record over Bt16 billion in sales value in 2013. Thais are spending more on noodles - a cheap commodity product - since in 2013 they face stagnant income growth and a rising cost of living due to ...

Mar 2014 | US$900 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Business Priorities

This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global packaged food operations, the group...

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Baby Food and Dairy

This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and introduces Nestlé’s presence, opportunities and challenges in these market categories.

Mar 2014 | US$525 | Add to cart | View details

Company Profile

Nestlé SA in Packaged Food: Confectionery , Ice Cream , Sauces , Dressings and Condiments

The third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its ...

Mar 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in the Greek market, with local consumers having a significant preference for pasta. Sales of noodles were ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Kenya

Noodles is expected to see the strongest current value growth in overall packaged food in 2013 over the previous year, benefiting from a number of factors driving growth. This product area notably benefited from rising urbanisation and a growing ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Philippines

Towards 2013 the noodles playing field in the Philippines continued to be very dynamic, due to the expanding appeal of noodles. While the mass market population enjoys instant noodles as well as plain noodles as an affordable snack option, towards ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in France

French consumers are increasingly open to foreign cuisine because it allows them to discover new tastes. They are showing a special interest in Asian cuisine, in part because of the high number of Asian restaurants in the country, meaning they are ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Netherlands

Noodles noted a strong value growth in 2013 and thus continued its positive development in the Netherlands. In the review period, the rise of noodles was often explained by the fact that foodservice in the Netherlands is struggling. Instead of ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Belgium

Asian cuisine has long been part of the Belgian lifestyle, due to the high amount of Japanese, Chinese and Vietnamese restaurants present in the country. Yet, the economic uncertainty left by the financial crisis has led Belgian consumers to become ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Iran

Noodles is a relatively new product in the Iranian market as it was only introduced to consumers in 2010 when a domestic manufacturer by the name of Amadeh Laziz Co, which was involved in the production of dehydrated soup and bouillons, launched ...

Mar 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Algeria

Demand for noodles in Algeria remained insignificant in 2013. However, some brands of noodles, particularly Indomie, were available in supermarkets and hypermarkets in Algeria's urban areas. Domestic production of noodles was totally absent. The few ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Singapore

Despite the relatively slower value growth for chilled and plain noodles, overall current value growth of noodles is set to continue its strong trend due to the good performance of cups/bowl instant and pouch instant noodles which are the main growth...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Malaysia

Continued soft global economic conditions in 2013, coupled with consumers’ worries about the General Election results in Malaysia, are limiting consumer spending confidence. Consumers are also fearing for their jobs and in turn spending more time at ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Austria

Noodles in Austria is benefiting from a well-established consumer preference for Asian cuisine. According to several trade press articles, the preference for Asian meals, especially the so-called “Pan-Asian” cuisine, is increasing in Austria. This is...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Uruguay

Retail volume sales of noodles remain negligible in Uruguay in 2013

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Poland

Noodles is set to decline in both retail value and volume sales in 2013, largely due to lower demand for instant noodles. Consumers are becoming increasingly health conscious and are trying to make healthier food choices in their desire to feel ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Peru

Pouch instant noodles, the largest category within noodles, remains one of the favourite products among time-pressed Peruvian consumers, as well as children. The product benefits from its low price, strong availability, easy preparation and a good ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bolivia

Demand for noodles in Bolivia continues to increase thanks to busier lifestyles and the affordable prices of these products. Consumers in Bolivia do not have as much time to prepare meals as in the past and some remain at their places of work during ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Australia

In 2013, noodles is expected to record positive results, particularly due to category rejuvenation through a release of experimental new flavours, and an increasing range of health and wellness products and premium offerings. In 2013, value sales of ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Russia

Noodles keep decreasing in 2013. This year showed slower decline of 1%in volume terms, while in 2012 market decreased by 3% in volume terms. This can be explained by quick reaction of market players to changing environment on the market. They put a ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Denmark

Health and wellness and growing consumer interest in exotic cuisine were the key consumer trends impacting the noodles category in 2013. The Danes are increasingly looking for convenient and time-saving meal solutions to replace home-cooked meals. ...

Feb 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Egypt

Noodles benefited towards the end of the review period from offering an affordable meal option with minimal preparation. Consumers were attracted by the convenience and products’ speed of preparation. However, the 2011 revolution and ongoing ...

Feb 2014 | US$900 | Add to cart | View details

Company Profile

Associated British Foods Plc (ABF) in Packaged Food

UK-based Associated British Foods Plc (ABF) has established a foothold in most regional markets, but its sales are significantly biased towards developed markets. Combined, developed markets accounted for 77% of ABF’s total packaged food sales in ...

Feb 2014 | US$525 | Add to cart | View details

Company Profile

Unilever Group in Packaged Food

Unilever has been engaged in a process of brand rationalisation as it reduces its large portfolio of brands to focus on a handful including Magnum and Knorr over secondary brands such as Skippy which it sold to Hormel in early 2013. In some cases ...

Feb 2014 | US$525 | Add to cart | View details

Country Report

Noodles in Pakistan

Noodles is not a traditional part of Pakistani cuisine, but showed rapid growth over the review period and became very popular because it is easy to prepare within minutes. Due to the busy lives of urban consumers, they prefer a quick and convenient ...

Jan 2014 | US$900 | Add to cart | View details
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    Custom research projects

    passport: market intelligence systems

    Passport: Packaged Food is the leading online market intelligence system for strategic, corporate and marketing planning.

    Passport Noodles Americas

    Passport Noodles Asia Pacific and Australasia

    Passport Noodles Eastern Europe

    Passport Noodles Middle East and Africa

    Passport Noodles Western Europe

    A regional subscription delivers unrivalled levels of research and analysis for noodles, helping you make clear, confident decisions.

    Books more ›

    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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