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Noodles market research

Euromonitor has the world’s most comprehensive research on the noodles category within the packaged food industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organisation’s awareness of the noodles market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organisation, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our noodles market research answer questions such as:

  • What is the market size of noodles?
  • What are the major brands in noodles?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

results

 

Country Report

Noodles in Uzbekistan

Noodles is not a traditional type of meal in Uzbekistan, yet during the review period it quickly gained popularity with families and households looking for convenient and fast meal solutions. Noodles products are always affordable, and consumers are ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Croatia

Despite a cooling of prices and some additional reductions in 2014, noodles is still largely ignored by consumers. Although noodles performed quite well when first entering the country, the category’s extremely high prices made it impossible to gain ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Pakistan

Noodles are not a traditional food in Pakistani cuisine. Over the last decade or so, however, their popularity has grown steadily to the point where they are now regularly included on weekly grocery shopping lists in many Pakistani households, ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in South Africa

The rising number of women working coupled with longer working hours, is fuelling growth of convenience foods, including noodles. Although the category is slowly approaching maturity, positive growth continued in 2014 driven by strong manufacturer ...

Feb 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Belgium

Products in the noodles category are increasingly becoming seen as fashionable staple/nutrition goods. This is a result of several key factors. For example, the economic uncertainty left by the financial crisis has led Belgian consumers to become ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Spain

As with more mature markets in Europe, demand for noodles in Spain is driven by trends towards convenience, ethnic cuisine and eating at work. However, a crucial recent development within the overall noodles category in Spain is the progressive ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Portugal

Portuguese consumers are generally unfamiliar with noodles. Noodles have never been very popular in the Portuguese market, as local consumers show a significant preference for rice and pasta. However, they are showing increased interest in Asian ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in China

Representing 73% of retail value sales in 2014, instant noodles dominates overall noodles. Already strong sales and a huge consumer base resulted in growing maturity in this product area towards the end of the review period, however, with retail ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in Germany

German consumers are becoming increasingly health-conscious and worried about the additives contained in food. According to a leading industry source, Knorr’s “Natürlich ohne” (naturally without) label sets a standard in highly processed foods to ...

Jan 2015 | US$900 | Add to cart | View details

Country Report

Noodles in the Netherlands

Noodles is expected to see healthy growth as a result of an increase in interest in Asian foods. Noodles will be a growing category in 2014 as Asian food is popular. This type of cuisine is viewed as exotic, relatively healthy and full of flavour. In...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Austria

Noodles in Austria was influenced by several trends in 2014, the most important of which was the rising demand for all packaged food products which offer consumers convenience. The increasingly busy lifestyles being led by Austrian consumers continue...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Greece

Greek consumers are generally unfamiliar with noodles. Compared to other Western European countries, noodles have never been very popular in Greece, with local consumers having a significant preference for pasta. Sales of noodles were increasing in ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Algeria

Demand for noodles remained very limited in Algeria, with only instant noodles recording sales of significant volume and value. Thus, noodles in Algeria recorded growth rates of 12% in volume terms and 20% in value terms to reach of 400 tonnes and ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Israel

There is a shift away from wheat-based noodles to alternatives, such as rice and beans, due to the growing influence of Asian cuisine, spurred by television cooking shows and widespread foodservice. Another factor contributing to the shift are health...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Peru

Given the fact that Peruvian consumers living in urban areas have busier lifestyles they are progressively turning more to products that ease the cooking task or require less preparation time. Noodles represent one of the favoured products for a ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Italy

Major retailers are allocating increasingly more space to noodles, although this remains a niche product within what Italians consider “ethnic” food. Selection shows cups/bowl instant noodles sitting next to pouch instant noodles, as consumers seem ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in France

The success story of noodles continued in 2014 by virtue of at least two major factors. First, French consumers are increasingly open to foreign cuisine, particularly Asian cooking, while “Tex Mex” is becoming mature. Chinese and mainly Japanese ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Iran

Noodles were only introduced to Iranian consumers very recently, although they have quickly gained a strong following as all of the products in the category represent a cheaper and faster alternative to the more traditional staple carbohydrate of ...

Dec 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Dominican Republic

Once primarily dependent on agriculture, in recent years the Dominican economy has become more reliant on technology-oriented and service-based industries, including tourism. This shift has resulted in increasingly busy lifestyles, which has in turn ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Costa Rica

Given the increased interest in convenient instant meals, manufacturers and distributors have started to apply further levels of segmentation, in order to fulfil the constantly changing demands for such products from loyal consumers, while aiming to ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bolivia

Current social and economic changes are forcing Bolivian consumers to choose food products that are considered convenient. More women in the workforce and increasing working hours are favouring sales of products like noodles in Bolivia in 2014. In ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Nigeria

The volume and value growth of noodles in Nigeria continues to be strong, despite an already strong range of brands and relative maturity. Apart from population growth and the convenience trend, stiff competition between the makers of the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the Czech Republic

Retail volume sales of noodles are expected to decline by 3% in 2014, which would equal the drop recorded in 2013 but be significantly higher than the average rate of decline for the entire review period. This is due to the fact that demand in pouch ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Mexico

Over 2014 the growth of noodles has been affected not only by the increasing trend of health and wellness among consumers in Mexico but also especially by new taxation pertaining to high-calorie products. Having come into force on 1 January 2014, the...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in the US

Americans have become more interested in Asian cuisine in recent years. In turn, rising knowledge about Asian food benefited sales of noodles. Noodles is not frequently consumed in the standard American diet outside of noodle casseroles. In contrast,...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Bosnia-Herzegovina

Noodles is an immature category launched in Bosnia-Herzegovina during the review period. After initial growth, in 2014 sales are projected to decline for the third year in a row, as few consumers stuck with the available noodles products in ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Estonia

Noodles is expected to see moderate development in Estonia in 2014. Although growth will not be as rapid as during the recession, the presence of price-sensitive consumers will maintain sales. In addition, the relative ease of preparing noodles, ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Denmark

More and more Danes are interested in health and wellness products as well as convenient ways to quickly and easily prepare a meal. Noodles are to a fairly small number of Danes an interesting option. Instant noodles are known to most Danes, but ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Hungary

Noodles will record outstanding value sales growth in 2014, mainly due to improving economic conditions in Hungary. Although the category has been less affected by the economic downturn than others, consumers have opted for cheaper brands given the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Saudi Arabia

Despite a recent law which expelled a large number of illegal immigrants from the country, there is still a huge expatriate community from Southeast Asia, particularly from the Philippines and Indonesia. According to recent data issued by the ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Argentina

The economic crisis seriously reduces the consumption of noodles in Argentina. These products are quickly displaced during an adverse economic context in Argentina since they are not essential foods, and their prices are very high. Due to the loss of...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Kenya

Kenya’s packaged food market experienced slow growth in 2013 due to poor supplies in the market. Despite these supply challenges, noodles sales witnessed positive growth throughout the review period, recording a 19% current value growth to reach ...

Nov 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ecuador

Since Ecuadorian consumers’ lifestyles keep becoming more chaotic due to longer working hours and various activities, which vary from exercising to taking care of their family, they tend to get the most from their day by reducing their eating time ...

Nov 2014 | US$900 | Add to cart | View details

Global Briefing

The World on a Plate: Trends in Packaged Food Flavours and Ethnic Cuisine - Part 2

Globalisation and migration are seeing the movement of people between countries. Migrants and travellers influence food culture, taking ethnic food to new markets. Innovative local companies and private label are crucial in development of ethnic ...

Nov 2014 | US$1,200 | Add to cart | View details

Strategy Briefing

The Sugar Backlash and its Effects on Global Consumer Markets

Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to ...

Nov 2014 | US$1,200 | Add to cart | View details

Country Report

Noodles in Brazil

Brazil is not self-sufficient in wheat production, needing to import either from Argentina or from the US and Canada. When this commercialisation occurs within a Mercosur country there is no import tariff, which is different from what normally ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Colombia

In Colombia noodles is still a product category that reaches limited audiences, regardless of its low prices and convenience, but over the review period it has been constantly growing, attracting more players. During the second semester of 2013 ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Ireland

The growth of noodles in Ireland continued to be impacted by several factors in 2014. The most significant remained the tight controls consumers are placing on spending, as household budgets remain under pressure and cash management continued to be a...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Competing in Packaged Food: Uncovering White Space in Packaging, Product and Retail

With the packaged food market hitting saturation point in developed markets, the key challenge for brands is to identify white space: the last remaining areas of opportunity. In mature markets where spending on food is already high, Euromonitor ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Noodles in the United Kingdom

Noodles in the UK had a strong year as British consumers increased their consumption of this product type. Noodles have typically not been a frequent evening staple for the majority of British consumers; however preferences shifted over 2013/14 as ...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Finland

The same developments that have benefitted sales of noodles in Finland have also helped to boost the size of the category in 2014. Noodles benefits from various factors that are not connected to each other as such. For example, instant noodles, ...

Oct 2014 | US$900 | Add to cart | View details

Global Briefing

Food Trends in India: What Makes the Indian Market so Different?

Once one of the world’s poorest and least brand-savvy nations, India is now on its way to becoming a globally important packaged food market. With a population of over 1.2 billion and a rapidly expanding middle class eager to spend, India offers ...

Oct 2014 | US$1,200 | Add to cart | View details

Country Report

Noodles in Morocco

In 2014, noodles in Morocco is enjoying a strong growth rate as it targets mainly young Moroccan adults and children. The different flavours like shrimp, vegetarian, beef and chicken that brands are offering each year are growing, while prices remain...

Oct 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Venezuela

Important barriers to importing will continue to affect volume sales in 2014. The Venezuelan government maintains strict controls over the administration of foreign exchange in the form of quotas for food imports. Products in this category are now ...

Sep 2014 | US$900 | Add to cart | View details

Country Report

Noodles in Guatemala

Cups/bowl instant noodles will remain the fastest-growing category in Guatemala in 2014. These products are considered flavourful, easy to prepare and affordable. As urbanisation grows in the country, and more people have to eat away from home during...

Sep 2014 | US$900 | Add to cart | View details

Passport

Passport Noodles Americas

All current data and analysis for Noodles spanning 15 North and Latin American countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Asia Pacific and Australasia

All current data and analysis for Noodles spanning 18 Asia Pacific and Australasia countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Eastern Europe

All current data and analysis for Noodles spanning 18 Eastern European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details

Passport

Passport Noodles Middle East and Africa

All current data and analysis for Noodles spanning 12 Middle East and African countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$9,500 | Add to cart | View details

Passport

Passport Noodles Western Europe

All current data and analysis for Noodles spanning 17 Western European countries. Combines access to specialized market research teams, country reports, historic and forecast data, plus advanced modelling tools, company profiles, and more

Sep 2014 | US$12,500 | Add to cart | View details
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    Statistical Reference Handbook

    Who Eats What

    Jan 2011

    Statistical Reference Handbook

    Who Drinks What

    Jan 2011

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