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Country Report

Noodles in India

| Pages: 70

Price: US$900

About this Report

Executive Summary

TRENDS

  • Manufacturers are launching product variants to increase their ranges and differentiate their products from those of the competition. Supermarkets have rows of shelf space dedicated to a range of instant noodle brands in various flavours. There are multi-grain and whole wheat variants, spinach- and beet-infused offerings, curry, or masala or chicken tikka flavours. These products contain ginger, garlic, onions and chilli pepper, which transform the dish to suit the Indian palate, giving the products a regional twist. To many, noodles are a pleasant diversion from staple Indian carbohydrates of rice or wheat rotis or flatbread.

COMPETITIVE LANDSCAPE

  • Nestlé India Ltd remained the dominant player in noodles at the end of the review period with a 60% share of retail value sales in 2013. Its Maggi brand was the most entrenched instant noodle brand in India in 2013. The brand has performed very well due to the wide distribution network and aggressive marketing of Nestlé India. It has also established itself as a part of households’ monthly grocery purchases and become acceptable as a quick meal option. The brand enjoys a high level of loyalty as Maggi was the first instant noodle brand to be introduced in India. Nestlé India has also been proactive in launching new variants, such as Maggi Dumdaar noodles and Maggi Curry Noodles. However, the brand has been losing share to new entrants such as Yippee!, Knorr Soupy Noodles and Foodles.

PROSPECTS

  • The opportunity for noodles over the forecast period is huge, as noodles are no longer simply a metro phenomenon, but are becoming very popular in semi-urban and even rural areas of India. Giants such as Hindustan Unilever Ltd, Nestlé India Ltd and ITC Ltd, which have already made significant inroads into villages, are well-placed to gain more ground. Noodles were targeted primarily towards children, but have now moved on as a mainstay meal even for adults. This has increased the target audience and the scope to expand.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in India?
  • What are the major brands in India?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in India - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2008-2013
  • Table 2 Sales of Noodles by Category: Value 2008-2013
  • Table 3 Sales of Noodles by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Noodles by Category: % Value Growth 2008-2013
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Noodles: % Value 2009-2013
  • Table 7 LBN Brand Shares of Noodles: % Value 2010-2013
  • Table 8 Distribution of Noodles by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Noodles by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Noodles by Category: Value 2013-2018
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2013-2018

Noodles in India - Company Profiles

Nestlé India Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Nestlé India Ltd: Key Facts
  • Summary 2 Nestlé India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Nestlé India Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Nestlé India Ltd: Competitive Position 2013

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Robust growth in packaged food in 2013

Rural plays a big role in growth

Domestic players stood firm against multinationals

Traditional channels continue to dominate distribution

Rosy picture ahead for packaged food

KEY TRENDS AND DEVELOPMENTS

Premiumisation in impulse and indulgence products

Rural is the next urban for food manufacturers

Digital media used for marketing in promotions

Consumer foodservice industry drives retail sales

Adults are the new target audience

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 Sales of Packaged Food by Region: Value 2008-2013
  • Table 52 Sales of Packaged Food by Region: % Value Growth 2008-2013
  • Table 53 Sales of Packaged Food by Rural vs Urban: % Value 2013
  • Table 54 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 55 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 56 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 57 Penetration of Private Label by Category: % Value 2008-2013
  • Table 58 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 59 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 60 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 61 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 62 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 63 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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