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Country Report

Indonesia Flag Noodles in Indonesia

| Pages: 59

Price: US$900

About this Report

Executive Summary

TRENDS

  • Increasingly busy lifestyles, especially in urban areas, see consumers with limited time to prepare their food. Those consumers view instant noodles as an alternative meal solution, due to their simple preparation. The affordable price also drives popularity among low-income groups, which are highly price sensitive. Among the low-income groups in rural areas, instant noodles are commonly known as a substitute for rice, especially during poor harvests. Other than rice substitution, some consumers also view instant noodles as side dishes, a complement to rice. Being a very common food in Indonesia, especially among low- and lower-middle income groups, these rising trends contributed to the dynamic growth of instant noodles, which dominate the category in terms of value sales.

COMPETITIVE LANDSCAPE

  • Indofood Sukses Makmur Tbk PT retained its clear leadership in noodles with a value share of 72% in 2013, thanks to the company’s well-known brand image, broad product offering and competitive pricing. Indofood boasts a wide product assortment, covering several brands to cater to income segments, from low- to high-income groups. The company’s aggressive marketing campaigns, including regular new product launches and active advertising, also strongly supported the company’s positive performance.

PROSPECTS

  • The noodles category is likely to post a healthy CAGR of 7% in constant value terms over the forecast period, with instant noodles continuing to be the key driver behind the growth. Despite the high penetration and familiarity of instant noodles, demand is predicted to continue growing. The trend of eating instant noodles as a snack, side dish or substitute for rice is expected to continue further, both in urban and rural areas, especially among low- and middle-income consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Indonesia?
  • What are the major brands in Indonesia?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Indonesia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2008-2013
  • Table 2 Sales of Noodles by Category: Value 2008-2013
  • Table 3 Sales of Noodles by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Noodles by Category: % Value Growth 2008-2013
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Noodles: % Value 2009-2013
  • Table 7 LBN Brand Shares of Noodles: % Value 2010-2013
  • Table 8 Distribution of Noodles by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Noodles by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Noodles by Category: Value 2013-2018
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2013-2018

Noodles in Indonesia - Company Profiles

Indofood Sukses Makmur Tbk PT in Packaged Food (Indonesia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Indofood Sukses Makmur Tbk PT: Key Facts
  • Summary 2 Indofood Sukses Makmur Tbk PT: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Indofood Sukses Makmur Tbk PT: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 4 Indofood Sukses Makmur Tbk PT: Competitive Position 2013

Packaged Food in Indonesia - Industry Context

EXECUTIVE SUMMARY

Healthy but falling volume growth

Packaged food prices increase significantly in 2013

Local brands increase presence amidst the dominance of multinationals

Development in modern retailing helps to boost sales

Packaged food set to post respectable growth

KEY TRENDS AND DEVELOPMENTS

Packaged food companies expanding presence in consumer foodservice

Various factors escalate prices of many packaged food products

Products in smaller pack sizes become more common

More packaged food players heavily invest in below-the-line activities

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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