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Country Report

Ireland Flag Noodles in Ireland

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • The growth of noodles in Ireland continued to be impacted by several factors in 2014. The most significant remained the tight controls consumers are placing on spending, as household budgets remain under pressure and cash management continued to be a focus for many. This has led to significant trading down by consumers to lower-cost products and private label, where significant savings are to be made. Additionally, noodles are viewed as being high-calorie, high-carb products by consumers, with a developing trend away from noodles towards other products such as potatoes, with these too a lower-cost option in comparison to noodles, again appealing to cash-conscious consumers. There is also a distinct lack of choice with regards to chilled noodles, with private label products essentially the only notable contender here. With few, if any, brands for consumers to pick up on it has been difficult to generate interest or indeed competition, with unit prices remaining high per portion in comparison to instant noodles, despite the overriding presence of private label.

COMPETITIVE LANDSCAPE

  • Boyne Valley Foods Ltd is the leading player with a 32% value share with the top-ranked Koka brand on 24% value share and fourth-ranked McDonnells at 8% in 2014. Both brands are well respected amongst Irish consumers with Koka in particular offering a range of products and options, including single and multi-pack pouch instant noodles and cups/bowl instant noodles, a more recent addition to the range. The variety of flavours available also serves to boost the brand, with the mid-range unit price proving attractive to many in the existing value-driven retail environment.

PROSPECTS

  • Noodles in Ireland is expected to record value growth at a CAGR of 2% at constant 2014 prices over the forecast period, with the focus on low-cost products and brands limiting the potential for further value growth. In volume terms growth is expected to remain lethargic with Irish consumers likely to continue to engage with traditional carbohydrate products such as potatoes and pasta and even rice, with these also considered by many to be much better value, not only in monetary terms but also in terms of calorific intake.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Ireland?
  • What are the major brands in Ireland?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Ireland - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2009-2014
  • Table 2 Sales of Noodles by Category: Value 2009-2014
  • Table 3 Sales of Noodles by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Noodles by Category: % Value Growth 2009-2014
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Noodles: % Value 2010-2014
  • Table 7 LBN Brand Shares of Noodles: % Value 2011-2014
  • Table 8 Distribution of Noodles by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Noodles by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Noodles by Category: Value 2014-2019
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2014-2019

Noodles in Ireland - Company Profiles

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Tesco Ireland Ltd: Key Facts
  • Summary 2 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 3 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 4 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Tesco Ireland Ltd: Competitive Position 2013

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Economic fortunes improving, boosting sales of packaged food

Innovation driving sales and slowing down private label growth

Branding and marketing remain the major focuses for packaged food manufacturers

Supervalu’s rebranding increases Irish retail market share

Static growth expected with private label in the ascendant

KEY TRENDS AND DEVELOPMENTS

Economy showing signs of recovery as consumer confidence returns

New product developments and innovation driving growth

Health and wellness and indulgence continue to attract consumer attention

Horsemeat scandal gone but not forgotten

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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