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Country Report

Malaysia Flag Noodles in Malaysia

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • Continued soft global economic conditions in 2013, coupled with consumers’ worries about the General Election results in Malaysia, are limiting consumer spending confidence. Consumers are also fearing for their jobs and in turn spending more time at work. Therefore, they are juggling more hectic lifestyles and seeking convenient solutions including meals in their daily lifestyles.

COMPETITIVE LANDSCAPE

  • Nestlé (M) Bhd is expected to witness an increase in value share to 39% in 2013 to retain its leadership in noodles. The established presence of its Maggi brand in instant noodles is the key driver behind its leadership in 2013. Besides regular new product innovations over the review period, its relentless efforts in marketing campaigns have sustained consumer interest. For instance, Nestlé (M) Bhd has realised consumers’ concerns about the healthiness of instant noodles and thus utilised its Facebook page to communicate various recipes involving instant noodles that will enhance overall nutritional value.

PROSPECTS

  • Over the forecast period, noodles is expected to register positive constant value growth, though at a slower rate than during the review period. The increased maturity of noodles, given it is a staple food for many consumers, will be the key reason for the slowdown, with noodles unlikely to see the same spike in performance as in the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Malaysia?
  • What are the major brands in Malaysia?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2008-2013
  • Table 2 Sales of Noodles by Category: Value 2008-2013
  • Table 3 Sales of Noodles by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Noodles by Category: % Value Growth 2008-2013
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Noodles: % Value 2009-2013
  • Table 7 LBN Brand Shares of Noodles: % Value 2010-2013
  • Table 8 Distribution of Noodles by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Noodles by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Noodles by Category: Value 2013-2018
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2013-2018

Noodles in Malaysia - Company Profiles

Mamee-Double Decker (M) Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mamee-Double Decker (M) Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Mamee-Double Decker (M) Bhd: Competitive Position 2013

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Healthy value growth of packaged food despite economic slowdown

Healthy packaged food continues to gain traction and popularity in Malaysia

Domestic brands maintain value shares amid intense competition

Consumers incline towards purchasing from supermarkets and hypermarkets

Packaged food is expected to register sustainable value growth over the forecast period

KEY TRENDS AND DEVELOPMENTS

Packaged food remains positive despite weak economic conditions

Consumers’ rising health consciousness influences packaged food

Demographic changes heighten demands for convenience

International players dominate packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales through foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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