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Country Report

Malaysia Flag Noodles in Malaysia

| Pages: 59

Price: US$1,000

About this Report

Executive Summary

TRENDS

  • Many Malaysian consumers have begun to worry about the 6% rate of GST which is due to be implemented in the country during April 2015. In combination with slow salary increases, this new tax is expected to place limits on consumer spending levels. In addition, many Malaysian consumers also face high competition from foreign workers, making them more willing to spend long hours at work. Therefore, the emergence of increasingly hectic lifestyles has driving many Malaysian households to search for easy and convenient staple foodstuffs.

COMPETITIVE LANDSCAPE

  • Nestlé (Malaysia) Bhd and its Maggi brand led noodles in 2014 with a 41% value share, u by one percentage point from 2013. The long-established Maggi brand has been able to maintain its position in the category through regular new product launches, the consistent use of roadshows and regular prize draws. For instance, in the run-up to the FIFA 2014 World Cup, those purchasing Maggi Hot Cup noodles were eligible to enter a draw to win an original team jersey or a package holiday to Brazil.

PROSPECTS

  • Noodles is expected to increase in value at a CAGR of 6% in constant 2014 terms over the forecast period, a slightly slower rate of growth than the value CAGR of 7% recorded in the category over the review period. As noodles have gradually become a staple foodstuff for many Malaysian consumers, demand for noodles is slowly becoming saturated and this is set to result in slower growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Malaysia?
  • What are the major brands in Malaysia?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Malaysia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2009-2014
  • Table 2 Sales of Noodles by Category: Value 2009-2014
  • Table 3 Sales of Noodles by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Noodles by Category: % Value Growth 2009-2014
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Noodles: % Value 2010-2014
  • Table 7 LBN Brand Shares of Noodles: % Value 2011-2014
  • Table 8 Distribution of Noodles by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Noodles by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Noodles by Category: Value 2014-2019
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2014-2019

Noodles in Malaysia - Company Profiles

Mamee-Double Decker (M) Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

  • Summary 1 Mamee-Double Decker (M) Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Mamee-Double Decker (M) Bhd: Competitive Position 2014

Nestlé (Malaysia) Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé (Malaysia) Bhd : Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé (Malaysia) Bhd : Competitive Position 2014

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Economic growth boosts packaged food sales

Growing demand for healthy packaged food linked to concerns over weight

Nestlé leads but domestic players compete strongly for share

independent small grocers face growing competition from modern grocery retailers

Slightly softer growth in forecast period

KEY TRENDS AND DEVELOPMENTS

Ongoing economic recovery continues to boost packaged food sales

Health and wellness trend results in shifting focus from players and consumers

Dual-income households boost demand for convenience and household budgets

Domestic players perform well despite strong competition from multinationals

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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