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Country Report

Nigeria Flag Noodles in Nigeria

| Pages: 50

Price: US$990

About this Report

Executive Summary

TRENDS

  • The volume and value growth of noodles in Nigeria continues to be strong, despite an already strong range of brands and relative maturity. Apart from population growth and the convenience trend, stiff competition between the makers of the traditionally dominant brand, Indomie, and other players, helped continue to drive strong growth in noodles. Most companies engage in aggressive marketing of brands through advertisement, promotional sales, introduction of new flavours, brand repackaging, and strong distribution efforts. Newer brands continue to enter the market, including now regional or small local brands, indicating that there is a possibility that given the strong sales, there is scope for many more brands in the market. New, expensive, types of noodles, such as cups/bowl instant noodles, are also more prevalent, particularly in modern retail channels.

COMPETITIVE LANDSCAPE

  • De-United Foods controls the noodles category with a 71% value share because of its first-mover status and longstanding acceptance in the consumer market. Constant introductions of new flavours and increasing the target range of its consumers, such as the Hungry Man Size to cater for adults, keeps the Indomie brand fresh. The company takes distribution and visibility very seriously – with regular prizes given to the best performing distributors and ubiquitous signage with the Indomie brand name across the country.

PROSPECTS

  • During the forecast period, noodles should see a value CAGR of 6% at constant 2014 prices. With an increase in population fuelling demand, companies would improve on their marketing strategies while including the older generation of consumers as part of their target consumers. Desire for a quick, convenient and affordable meal by time-stressed adults (and their children) will drive demand. Noodles is now a meal favoured by many adults and children in Nigeria and can withstand the pressure posed by its close substitutes like rice and pasta, because the prices of such substitutes are generally higher and they go through processes requiring complements to become whole meals.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Nigeria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Nigeria?
  • What are the major brands in Nigeria?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Nigeria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2009-2014
  • Table 2 Sales of Noodles by Category: Value 2009-2014
  • Table 3 Sales of Noodles by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Noodles by Category: % Value Growth 2009-2014
  • Table 5 NBO Company Shares of Noodles: % Value 2010-2014
  • Table 6 LBN Brand Shares of Noodles: % Value 2011-2014
  • Table 7 Distribution of Noodles by Format: % Value 2009-2014
  • Table 8 Forecast Sales of Noodles by Category: Volume 2014-2019
  • Table 9 Forecast Sales of Noodles by Category: Value 2014-2019
  • Table 10 Forecast Sales of Noodles by Category: % Volume Growth 2014-2019
  • Table 11 Forecast Sales of Noodles by Category: % Value Growth 2014-2019

Noodles in Nigeria - Company Profiles

De-United Foods Industries in Packaged Food (Nigeria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 De-United Foods Industries: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 De-United Foods Industries: Competitive Position 2014

Packaged Food in Nigeria - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to perform well in Nigeria

Modern retail, modern tastes: Key drivers of growth in packaged food

Packaged food is a very competitive market in Nigeria

Traditional retail is giving way to modern retail

Far from mature, packaged food has plenty of scope to grow in Nigeria

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 17 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 20 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 21 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 27 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 28 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 31 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 32 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 37 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 40 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 41 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 42 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 46 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 47 Sales of Packaged Food by Category: Value 2009-2014
  • Table 48 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 50 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 51 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 53 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 54 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 55 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 57 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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