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Country Report

Thailand Flag Noodles in Thailand

| Pages: 55

Price: US$900

About this Report

Executive Summary

TRENDS

  • Sales of noodles register strong growth of 7% and record over Bt16 billion in sales value in 2013. Thais are spending more on noodles - a cheap commodity product - since in 2013 they face stagnant income growth and a rising cost of living due to inflation. Thais whose income is not greatly affected are switching from pouch to cup noodles which are more expensive. Therefore, total spending on noodles rises. Intensive competition and the introduction of cheaper pouch noodles from Nissin also boost purchases among Thais.

COMPETITIVE LANDSCAPE

  • Thai President Foods PCL remains a leader in noodles in Thailand and holds a 46% share in total sales value. The company operates under the brand “Mama” which is well-perceived and well-established in the market. Mama comes in various flavours and is found in both pouch and cups/bowl formats. In 2013, the company encountered inflationary costs but it could not increase the price of its products freely due to the government’s control. Therefore, the company focused on boosting sales of cups/bowl Mama noodles which had a higher margin. The company launched the “70 days 70 gadgets” campaign to randomly give free gadgets to Thais who entered the code found inside cups of Mama, online. Its sales increased by 9% during the review period.

PROSPECTS

  • Noodles is expected to post a positive constant value CAGR of 5% over the forecast period. Slower growth of national income and increasing popularity of cups/bowl instant noodles are the main contributors to positive growth. Competition among manufacturers also boosts purchases. Players will likely come up with innovative new flavours and launch numerous promotions to stimulate sales. Prices will rise but not quickly. More value-added noodles tend to be more abundant to capture the growing consumer demand for high quality.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Thailand?
  • What are the major brands in Thailand?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2008-2013
  • Table 2 Sales of Noodles by Category: Value 2008-2013
  • Table 3 Sales of Noodles by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Noodles by Category: % Value Growth 2008-2013
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2008-2013
  • Table 6 NBO Company Shares of Noodles: % Value 2009-2013
  • Table 7 LBN Brand Shares of Noodles: % Value 2010-2013
  • Table 8 Distribution of Noodles by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Noodles by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Noodles by Category: Value 2013-2018
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2013-2018

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Packaged food records sales growth thanks to category dynamism

Inflation and slower income growth have a negative effect on unit prices

Large manufacturers increase penetration during a period of rising costs

Modern retail channels become increasingly important

Packaged food is expected to perform positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Government policies and macroeconomic uncertainties slow down value sales growth

Rising prices in consumer foodservice brings about both opportunities and threats to packaged food

Manufacturers expand sales across the categories within packaged food

Internet retailing plays an increasingly-important role

Brand endorsement is among the prominent marketing strategies in packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 28 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 48 Sales of Packaged Food by Category: Value 2008-2013
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 54 Penetration of Private Label by Category: % Value 2008-2013
  • Table 55 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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