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Country Report

Thailand Flag Noodles in Thailand

| Pages: 53

Price: US$990

About this Report

Executive Summary

TRENDS

  • There was plenty of room for growth in noodles in Thailand. With increasingly urbanised lifestyles and more Thai women going out to work, noodles tended to be attractive to consumers who worked or had hectic daily lifestyles since noodles were easier and faster to cook than other foods. This trend not only supports growing demand for noodles but also other easy-to-cook or instant food products such as ready meals. Noodles continued to be dynamic due to the overwhelming consumption of instant noodles, whereas other areas such as chilled noodles and plain noodles were left behind in 2014.

COMPETITIVE LANDSCAPE

  • Thai President Foods Public Co Ltd maintained its leading position in noodles in 2014 thanks to strong brand loyalty for its Mama Brand and its long establishment in Thailand. The company registered a value share of 47% in 2014; followed by the second biggest player namely Thai Preserved Food Co Ltd with its flagship brands of Wai Wai and Quick. The company registered a value share of 23%. Wan Thai Foods Industry Co Ltd with its Yum Yum brand ranked as the third biggest player with a value share of 15%. Due to intense competition among big brands, Wan Thai Foods Industry Co Ltd faced tougher competition and its share declined slightly in 2014.

PROSPECTS

  • Over the forecast period, noodles is expected to have a positive performance. Noodles will record value sales of Bt22 billion and a CAGR of 4% during the forecast period. Instant noodles is likely to remain the leading area, whereas other areas of chilled noodles and plain noodles will be much less dynamic. Even though it shows a high penetration rate, room for growth will still be promising. Products sold at affordable prices will keep demand growing well.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Noodles in Thailand?
  • What are the major brands in Thailand?
  • Are consumers in emerging markets moving from unpackaged to packaged noodles?
  • As consumers increasingly demand convenience, how will this impact sales for instant noodles?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Noodles in Thailand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Noodles by Category: Volume 2009-2014
  • Table 2 Sales of Noodles by Category: Value 2009-2014
  • Table 3 Sales of Noodles by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Noodles by Category: % Value Growth 2009-2014
  • Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2009-2014
  • Table 6 NBO Company Shares of Noodles: % Value 2010-2014
  • Table 7 LBN Brand Shares of Noodles: % Value 2011-2014
  • Table 8 Distribution of Noodles by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Noodles by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Noodles by Category: Value 2014-2019
  • Table 11 Forecast Sales of Noodles by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Noodles by Category: % Value Growth 2014-2019

Packaged Food in Thailand - Industry Context

EXECUTIVE SUMMARY

Market growth rate of packaged food maintained steady performance

Packaged food prepared to access AEC (ASEAN economic community)

Ready meals made progress in mass market

Modern grocery retailers perform an important role in packaged food

Packaged food can expect a positive forecast performance

KEY TRENDS AND DEVELOPMENTS

Amidst global economic and political conflicts, sales growth and value of packaged food in Thailand continue to grow

Higher competition in packaged food

Controversial health issues in packaged food

Social media and the internet become significant marketing tools for sales growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 13 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 18 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 27 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 28 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 29 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 30 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 31 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 32 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 33 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 38 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 41 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 47 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 48 Sales of Packaged Food by Category: Value 2009-2014
  • Table 49 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 50 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 51 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 52 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 53 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 54 Penetration of Private Label by Category: % Value 2009-2014
  • Table 55 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 56 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 57 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 59 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Noodles
    • Chilled Noodles
    • Frozen Noodles
    • Instant Noodles
      • Cups/Bowl Instant Noodles
      • Pouch Instant Noodles
    • Plain Noodles
    • Snack Noodles

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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