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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Country Report

    Apparel Accessories in Norway

    Feb 2017

    Apparel accessories in 2016 continued to benefit from increasingly individualistic and segmented clothing styles. Casualwear and athleisure grew in popularity over the review period, boosting sales of sportier clothing options, including gloves, ...

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    Country Report

    Childrenswear in Norway

    Feb 2017

    In 2016, an issue referred to as “the Cubus debate” arose after a well-known Norwegian blogger, Marianne Hennøen, posted a blog entry after overhearing a neighbour stating that “only poor people shop in Cubus”. Cubus is one of the leading brands in ...

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    Country Report

    Footwear in Norway

    Feb 2017

    The health and wellness trend remained highly apparent in footwear in Norway in 2016, with sports footwear accounting for 51% of overall value sales. This marked a notable increase from 46% in 2011 and 40% in 2007. Not only are Norwegians spending ...

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    Country Report

    Hosiery in Norway

    Feb 2017

    Compression sportswear or tights continued to enjoy a high degree of media attention and also strong growth in 2016. These products appealed not only to active individuals seeking performance-enhancing apparel but also young teenage girls, who have ...

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    Country Report

    Jeans in Norway

    Feb 2017

    Carlings, the sixth largest apparel and footwear specialist retailer in terms of number of outlets, introduced its own jeans brand, Karve, in April 2016. Carlings sells a wide range of brands, such as the very popular premium Levi’s and Lee labels ...

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    Country Report

    Menswear in Norway

    Feb 2017

    The rising popularity of menswear has become highly evident from the vast amount of fashion trends which emerged over the review period. For example, while the metrosexual trend penetrated the category at the beginning of the century, a more ...

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    Country Report

    Apparel and Footwear in Norway

    Feb 2017

    Apparel and footwear in Norway has been under a great deal of price pressure for the last two decades, experiencing declining or stagnating unit prices nearly every year for around 20 years. This downward pressure has, among other things, been driven...

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    Country Report

    Sportswear in Norway

    Feb 2017

    While Norwegian men have been cited frequently in the media as wanting the latest wearables and sports equipment, women, especially younger generations, were the target of a wide range of new concepts and products towards the end of the review ...

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    Country Report

    Womenswear in Norway

    Feb 2017

    Two of the most evident trends in womenswear throughout the review period were booming internet sales and frequent discounting, both in-store and online. This naturally put a great deal of pressure on unit prices. However, following the weakening of ...

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    Country Report

    Carbonates in Norway

    Feb 2017

    Health and wellness trends continued to be extremely influential in the direction taken by various players in carbonates in 2016. Local consumers continued to be more health conscious with a major part of this trend being a widespread attempt to ...

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    Country Report

    Energy Drinks in Norway

    Feb 2017

    Energy drinks recorded an impressive performance in 2016 with off-trade current value growth of 13%, making it one of the most dynamic categories within soft drinks. While many other categories have been negatively affected by health and wellness ...

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    Country Report

    Juice in Norway

    Feb 2017

    Like other categories, health and wellness trends have taken hold of movements in juice in Norway and have been crucial in its decline in 2016. A desire to reduce sugar intake has taken hold in Norway with consumers being increasingly exposed to ...

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    Country Report

    Soft Drinks in Norway

    Feb 2017

    The health and wellness trend continued to have the most significant impact on soft drinks in Norway in 2016. Specifically, Norwegians continued to reject soft drinks with high sugar content, a trend that has been followed by manufacturers that focus...

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    Country Report

    RTD Coffee in Norway

    Feb 2017

    Health and wellness was the most significant trend in RTD coffee in 2016. The greater demand amongst local consumers for products that are lower in sugar and which they feel will not have detrimental effects on their health are significant in the ...

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    Country Report

    RTD Tea in Norway

    Feb 2017

    As RTD tea has steadily increased in popularity over the review period, the definition of this product has become marginally blurred, with many new innovations crossing boundaries into other categories. For example, Tine released two new brands in ...

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    Country Report

    Sports Drinks in Norway

    Feb 2017

    Sports drinks continued to suffer from the strong increases in popularity of competing categories in 2016 with the growth of energy drinks, in particular, a major factor in the decline of the category. This has been reinforced by the fact that high ...

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    Country Report

    Bottled Water in Norway

    Feb 2017

    The increasing tendency of consumers in Norway to reject sugary beverages has conversely, provided a boost for sales of bottled water. With greater numbers of consumers aware of the levels of sugar present in carbonates, it is natural that they seek ...

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    Country Report

    Concentrates in Norway

    Feb 2017

    New and exotic flavours emerged as a common theme in the development of concentrates in 2016, as manufacturers looked for new ways of attracting consumers. Product launches such as Fun Light’s Sweet Lemon Guarana and ZERoh!’s strawberry and red ...

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    Country Report

    Coffee in Norway

    Feb 2017

    The increased demand for quality was the most notable trend in coffee in 2016. This contributed to a 13% rise in retail current values sales of fresh coffee beans. In addition to coffee being a social and functional drink in Norway, industry sources ...

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    Country Report

    Other Hot Drinks in Norway

    Feb 2017

    Other hot drinks performed solidly in 2016, with retail sales growth of 5% in current value terms and 1% in volume terms. The category continued to benefit from strong cultural habits amongst Norwegian consumers. In general, Norwegians lead active ...

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