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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Country Report

    Direct Selling in Norway

    Dec 2016

    While the worsening economic situation in Norway has had a negative effect on most channels, this has provided a boost to direct selling. Increases in unemployment and a general increase in negative sentiment among many consumers have led greater ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Norway

    Dec 2016

    With leading retailers continuing to use low prices as their primary tool to increase their value share, smaller independent players have suffered greatly. This is evident in the fact that the total number of outlets in electronics and appliance ...

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    Country Report

    Grocery Retailers in Norway

    Dec 2016

    The most important factor affecting grocery retailers in 2016 was the completion of the takeover of ICA Norge. This was mainly carried out by Coop Norge, which, by the middle of 2016, completed the rebranding of hundreds of former ICA and Rimi stores...

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    Country Report

    Health and Beauty Specialist Retailers in Norway

    Dec 2016

    Branch fragmentation was an important factor in the way that many players in health and beauty specialist retailers acted in 2016. Aside from the growing role of the internet challenging players, various channels continued to encroach upon the space ...

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    Country Report

    Home and Garden Specialist Retailers in Norway

    Dec 2016

    The weakening economic situation in Norway since 2015 was, conversely, an important factor in the strong growth of home improvement and gardening stores in 2016, where current value growth of 4% was recorded. While Norwegians have become warier in ...

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    Country Report

    Homeshopping in Norway

    Dec 2016

    Technological advancements continue to directly influence the poor performance of homeshopping in Norway in 2016. Increases in the use of smartphones, advances in the security and convenience of online shopping and the diminishing role of traditional...

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    Country Report

    Internet Retailing in Norway

    Dec 2016

    Social media grew in importance within internet retailing in 2016 as companies poured increasing amounts of effort and resources into harnessing various platforms as a means of achieving better returns from online operations. Platforms like Facebook,...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Norway

    Dec 2016

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers recorded a 6% decline in current value sales in 2016 to NOK756 million. This decline was mainly driven by a reduction in the number of outlets in this channel, which fell by...

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    Country Report

    Mixed Retailers in Norway

    Dec 2016

    A range of socioeconomic factors continues to influence strong growth in mixed retailers in Norway, where variety stores is the only channel tracked. The low price of oil continues to have negative effects on the Norwegian economy with unemployment ...

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    Country Report

    Retailing in Norway

    Dec 2016

    Retailing performed solidly in Norway in 2016 with current value growth just behind the CAGR recorded over the review period as whole, despite the continuation of the relatively weak Norwegian economy. Value growth was, however, boosted in 2016 by ...

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    Country Report

    Vending in Norway

    Dec 2016

    Increasingly hectic lifestyles in Norway were a key driver of the strong growth of vending in Norway in 2016. Many consumers are struggling to balance the various demands of work, children and other aspects of their lives, which has resulted in less ...

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    Country Report

    Apparel and Footwear Specialist Retailers in Norway

    Dec 2016

    Intense competition among apparel and footwear chains in Norway over the review period led to increasing consolidation of the positions of leading brands. With large, international chains like H&M Hennes & Mauritz AS and Varner-Gruppen AS able to ...

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    Country Report

    Confectionery in Norway

    Dec 2016

    The competitive landscape in chocolate confectionery in Norway remained highly consolidated in 2016, with two domestic giants accounting for the majority of sales, namely Mondelez Norge and Orkla Confectionery & Snacks Norge. Mondelez is not a ...

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    Country Report

    Dairy in Norway

    Dec 2016

    Domestic dairy giant Tine governs value sales of cheese in Norway, similar to all dairy categories. The company accounted for a 56% value share in 2016, a share which remained comparatively stable throughout the review period given its exposed ...

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    Country Profile

    Norway: Country Profile

    Dec 2016

    Norway’s economy is growing sluggishly. Exports continue to decline while both oil output and related investment weaken. The fallout from Brexit is another concern. Mainland GDP, which excludes oil-drilling activities, expanded by just 0.9% in 2016. ...

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    Country Briefing

    Natural Resources: Norway

    Dec 2016

    Norway’s considerable hydrocarbon endowments make it the world’s third biggest natural gas exporter and also place it at the centre of Western Europe’s energy security. Its aquaculture sector is seeing growing demand in Asia and North America; ...

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    City Review

    Oslo City Review

    Dec 2016

    The indirect effects of the oil price collapse has resulted in Oslo losing economic momentum despite this industry being concentrated in other parts of Norway. Future growth will hinge upon the city's ability to attract investment into non-energy ...

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    Country Report

    Food Preparation Appliances in Norway

    Nov 2016

    The healthy living trend continued to strongly influence sales of food preparation appliances in Norway during 2016. Consumers are becoming increasingly better informed about their health, which is shaping their beverage and food consumption ...

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    Country Report

    Home Laundry Appliances in Norway

    Nov 2016

    In Norway automatic washing machines have an extremely high household penetration rate of 95%. Given the high number of people who use washing machines, both consumers and manufacturers have become increasingly aware of the impact these practices ...

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    Country Report

    Irons in Norway

    Nov 2016

    Convenience is the prime shaper of innovation. An example of this is the 2015 launch of the SensorSecure innovation by Bosch, which turns irons on and off at a touch. This innovation also addresses consumer safety concerns. According to research ...

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