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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Country Report

    Air Care in Norway

    Jan 2017

    A noteworthy trend in 2016 was the ongoing development and launching of new scents and fragrances as a driver of value growth. Indeed, manufacturers are constantly updating their brand/product offering with new fragrances. This helps generate and ...

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    Country Report

    Bleach in Norway

    Jan 2017

    Although there are a number of negative associations attached to bleach, especially in relation to the environment, the rising unease in the Norwegian economy has helped to drive current value growth in 2016. Norwegians are somewhat uneasy in their ...

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    Country Report

    Dishwashing in Norway

    Jan 2017

    The rising household ownership of dishwasher appliances is underpinning the value growth of dishwashing in Norway. The household possession rate for dishwashers stood at 84% in 2016, with this supporting and underpinning demand for automatic ...

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    Country Report

    Home Insecticides in Norway

    Jan 2017

    Consumer concerns regarding the use of home insecticides are beginning to have an impact on growth rates. Home insecticides products are increasingly considered to be harmful for personal health and the environment. This is making consumers question ...

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    Country Report

    Laundry Care in Norway

    Jan 2017

    Removing the chore from laundry care, be it through greater convenience or efficiencies, is a common theme shaping innovation and growth. Consumers are constantly seeking more effective and efficient product formulations/packaging solutions and this ...

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    Country Report

    Home Care in Norway

    Jan 2017

    Despite seeing positive current value growth in 2016 it was slightly slower than the CAGR recorded for the review period. This slower growth is a reflection of the maturity of home care and the weaker opportunities for value growth this entails. The ...

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    Country Report

    Polishes in Norway

    Jan 2017

    Although polishes registered positive current value growth in 2016, it has reached maturity with the base demand for many areas weakening. The absolute need for polishes is effectively in decline. This is due to consumers purchasing products of a ...

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    Country Report

    Surface Care in Norway

    Jan 2017

    A noteworthy claim across home care is a product’s ability to remove the chore from cleaning. This is particularly pronounced in surface care. For example, the promotion of Ajax Original multi-purpose cleaners emphasises its cleaning prowess by ...

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    Country Report

    Toilet Care in Norway

    Jan 2017

    The chore of toilet cleaning has little appeal for consumers to the extent that they actively seek toilet care products that claim to lessen and minimise the energy needed to complete this task. This is giving rise to a proliferation of products ...

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    Country Report

    Direct Selling in Norway

    Dec 2016

    While the worsening economic situation in Norway has had a negative effect on most channels, this has provided a boost to direct selling. Increases in unemployment and a general increase in negative sentiment among many consumers have led greater ...

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    Country Report

    Electronics and Appliance Specialist Retailers in Norway

    Dec 2016

    With leading retailers continuing to use low prices as their primary tool to increase their value share, smaller independent players have suffered greatly. This is evident in the fact that the total number of outlets in electronics and appliance ...

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    Country Report

    Grocery Retailers in Norway

    Dec 2016

    The most important factor affecting grocery retailers in 2016 was the completion of the takeover of ICA Norge. This was mainly carried out by Coop Norge, which, by the middle of 2016, completed the rebranding of hundreds of former ICA and Rimi stores...

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    Country Report

    Health and Beauty Specialist Retailers in Norway

    Dec 2016

    Branch fragmentation was an important factor in the way that many players in health and beauty specialist retailers acted in 2016. Aside from the growing role of the internet challenging players, various channels continued to encroach upon the space ...

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    Country Report

    Home and Garden Specialist Retailers in Norway

    Dec 2016

    The weakening economic situation in Norway since 2015 was, conversely, an important factor in the strong growth of home improvement and gardening stores in 2016, where current value growth of 4% was recorded. While Norwegians have become warier in ...

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    Country Report

    Homeshopping in Norway

    Dec 2016

    Technological advancements continue to directly influence the poor performance of homeshopping in Norway in 2016. Increases in the use of smartphones, advances in the security and convenience of online shopping and the diminishing role of traditional...

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    Country Report

    Internet Retailing in Norway

    Dec 2016

    Social media grew in importance within internet retailing in 2016 as companies poured increasing amounts of effort and resources into harnessing various platforms as a means of achieving better returns from online operations. Platforms like Facebook,...

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    Country Report

    Leisure and Personal Goods Specialist Retailers in Norway

    Dec 2016

    Bags and Luggage Specialist Retailers: Bags and luggage specialist retailers recorded a 6% decline in current value sales in 2016 to NOK756 million. This decline was mainly driven by a reduction in the number of outlets in this channel, which fell by...

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    Country Report

    Mixed Retailers in Norway

    Dec 2016

    A range of socioeconomic factors continues to influence strong growth in mixed retailers in Norway, where variety stores is the only channel tracked. The low price of oil continues to have negative effects on the Norwegian economy with unemployment ...

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    Country Report

    Retailing in Norway

    Dec 2016

    Retailing performed solidly in Norway in 2016 with current value growth just behind the CAGR recorded over the review period as whole, despite the continuation of the relatively weak Norwegian economy. Value growth was, however, boosted in 2016 by ...

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    Country Report

    Vending in Norway

    Dec 2016

    Increasingly hectic lifestyles in Norway were a key driver of the strong growth of vending in Norway in 2016. Many consumers are struggling to balance the various demands of work, children and other aspects of their lives, which has resulted in less ...

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