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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Country Briefing

    Business Dynamics: Norway

    Aug 2017

    Norway remains an easy place to do business in with prevalence of an efficient regulatory regime, developed infrastructure, flexible labour market and strong rule of law. Furthermore, a planned reduction of the corporate tax rate is expected to make ...

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    Country Report

    In-Car Entertainment in Norway

    Aug 2017

    In-car entertainment in Norway continued to experience a significant decline in sales in 2017, as a strong new-car market diminished the need to purchase in-car speakers and in-dash media players. Many older cars had also already prepared themselves ...

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    Country Report

    Computers and Peripherals in Norway

    Aug 2017

    The most notable development across computer types in 2017 was, despite volume declines, a rise in the average unit price of laptops, desktops and tablets. Overall reasons for the increase were the continued unfavourable development of the domestic ...

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    Country Report

    Home Audio and Cinema in Norway

    Aug 2017

    Home audio and cinema continued to face declining sales in 2017, owing primarily to declines in other home audio and cinema products and home cinema and speaker systems. Over the review period other home audio and cinema benefited from the shift from...

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    Country Report

    Home Video in Norway

    Aug 2017

    Retail sales of home video in 2017 were characterised by a strong performance for televisions, with several factors driving growth. One of the key trends was consumers upgrading to larger screen sizes, with a clear shift in the market to from 55” to ...

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    Country Report

    Imaging Devices in Norway

    Aug 2017

    Imaging devices continued to suffer from the increasing number of smartphones, substituting the need for a digital camera or camcorder amongst many consumers. To illustrate this, 2017 was the very first year that Norwegian consumers started to take ...

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    Country Report

    Mobile Phones in Norway

    Aug 2017

    The most noticeable trend in mobile phones in 2017 was the shift towards bigger screen sizes in smartphones, with screen sizes of 5.5” and above seeing the fastest growth. The trend was to a large extent driven by the biggest producers, including ...

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    Country Report

    Consumer Electronics in Norway

    Aug 2017

    After a two-year dip in sales and record low levels of consumer confidence, the economic outlook had improved significantly by the beginning of 2017, resulting in a positive performance for retail in general, and boosting sales of consumer ...

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    Country Report

    Portable Players in Norway

    Aug 2017

    The performance of portable players in 2017 was helped by the continued popularity of wireless speakers, with consumers becoming more willing to pay for better sound quality when they upgraded their existing models. Furthermore, growth in portable ...

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    Country Report

    Wearable Electronics in Norway

    Aug 2017

    Smart wearables saw dynamic growth in 2017, at a similar rate to that seen in the previous year, whilst activity wearables saw a stagnant performance, owing to the lower popularity of activity bands in 2017. Smartwatches that have built-in GPS and ...

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    Country Report

    Tobacco in Norway

    Jul 2017

    Health concerns associated with using combustible tobacco continued to underpin the development of the market in 2016. The most notable evidence of this was the continued shift towards Swedish-style snus and vapour products, which carry consumer ...

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    Country Report

    Cigarettes in Norway

    Jul 2017

    Cigarettes continued to suffer from maturity in Norway in 2016, with a further decline in volume sales, fuelled by a combination of long-standing health concerns about combustible tobacco and the prevailing stigmatisation of smokers in society. The ...

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    Country Profile

    Norway: Country Profile

    Jun 2017

    Norway’s economy will improve somewhat in 2017. Exports should see a modest rebound in 2017 as oil prices firm. Petroleum-related activities will also strengthen. A fiscal stimulus will be continued and business investment will see a moderate rise. ...

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    Country Report

    Cider/Perry in Norway

    Jun 2017

    The most notable trend in cider/perry in 2016 was the shift towards dry cider and the increasing numbers of men drinking cider. This was observed in the growth registered by Brewery International’s brand Bulmers in particular, which witnessed a ...

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    Country Report

    Beer in Norway

    May 2017

    Beer in Norway continues to see increasing sales of premium priced products. The continued increases being seen in the number and the popularity of domestic microbreweries was instrumental in spurring this development in 2016. All of the country’s ...

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    Country Report

    Alcoholic Drinks in Norway

    May 2017

    After one year of slow overall development in 2015, which was due in part to the increase in the duty-free quota for Norwegian travellers during previous the year, alcoholic drinks returned to solid growth in 2016 as it recorded the highest growth of...

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    Country Report

    Rtds/High-Strength Premixes in Norway

    May 2017

    RTDs/high-strength premixes remained a category of products which are highly interesting for younger consumers in 2016, with the rapid pace of product innovation by leading players matching the development of demand for novelty and variation. During ...

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    Country Report

    Spirits in Norway

    May 2017

    For the first time during the review period, positive volume growth was registered in spirits in Norway during 2016. This can be considered to be mostly the effects of the improving economic landscape in the country, with the steep drop in the global...

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    Country Report

    Wine in Norway

    May 2017

    After a dip in volume sales in 2015 following the introduction of increased tax free quotas, which enable foreign travellers to exchange their tobacco quota for more wine, the category generated a moderate increase in off-trade volume sales in 2016 ...

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    Country Report

    Cat Food in Norway

    May 2017

    The premiumisation trend is set to continue shaping the dynamics of cat food in Norway in 2017. The attitudes of owners towards their cats are continuing to show signs of following in the footsteps of dog owners, as cats are increasingly treated like...

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