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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Megatrends

    Healthy Living: The New Face of Healthy Ageing

    Dec 2017

    A growing ageing population is both an economic challenge and a business opportunity. As populations age, life’s milestones are deferred, and more people in the later stages of life assume the typical responsibilities of their younger counterparts, ...

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    Megatrends

    Ethical Consumer: Mindful Consumerism

    Dec 2017

    Increasing awareness around ethical and environmental issues is driving the rise in mindful consumption. Although interest in ethical living is higher in emerging markets, it is still developed economies that lead the commercialisation of ...

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    Megatrends

    Experience More Across the Customer Journey

    Dec 2017

    In the age of digital transformation, consumers strive to experience more across the customer journey. To meet consumers’ expectations, brands need to take a consumer-centric view, looking at each touchpoint in the path to purchase and after, to ...

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    Country Report

    Baked Goods in Norway

    Nov 2017

    Volume sales of bread in Norway have been wavering for a long time, largely as a result of bread being high in carbohydrates and therefore often considered to be unhealthy. However, following increasing efforts from manufacturers to introduce ...

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    Country Report

    Breakfast Cereals in Norway

    Nov 2017

    The health and wellness trend continues to become even more apparent within breakfast cereals. The use of wholegrain, meaning high fibre, is the norm. The same goes for breakfast cereals without added sugar. Furthermore, more niche trends, such as ...

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    Country Report

    Processed Fruit and Vegetables in Norway

    Nov 2017

    Similar to the review period as a whole, producers of processed fruit and vegetables are expected to continue focusing on adding value, mainly by expanding the selection of premium private label options, such as Coop’s organic range Änglamark, and ...

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    Country Report

    Processed Meat and Seafood in Norway

    Nov 2017

    Similar to the majority of packaged food categories, the health and wellness trend plays an influential role within processed meat and seafood. However, a somewhat different approach is taken within the category. Food safety scandals during the ...

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    Country Report

    Ready Meals in Norway

    Nov 2017

    Manufacturers that either focused on introducing more premium or health-positioned products were the most successful towards the end of the review period. For example, both of the leading players Orkla Foods and Fjordland managed to sustain their ...

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    Country Report

    Sauces, Dressings and Condiments in Norway

    Nov 2017

    The most prominent trend by far throughout the review period in packaged foods was the rising demand for health and wellness positioned products. The penetration of health and wellness products within sauces, dressings and condiments was however ...

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    Country Report

    Soup in Norway

    Nov 2017

    There are notable development opportunities within soup in Norway, especially within chilled soup. The rising preference for healthier and fresher soup alternatives became even more apparent in 2017. Chilled soup maintained strong development, while ...

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    Country Report

    Spreads in Norway

    Nov 2017

    Before Christmas 2016, Rema 1000, the largest modern grocery retailer in Norway, decided to stock all of its stores with the leading jams and preserves and concentrates brand Nora from Orkla Foods Norge, resulting in the second ranked jams and ...

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    Strategy Briefing

    2017 Digital Connectivity Index: Spotlight on Tomorrow’s Most Connected Consumers

    Nov 2017

    The developed world has some of the world’s most digitally connected markets, providing immense opportunities in new-age applications such as digital commerce and the Internet of Things. Leveraging the 2017 Digital Connectivity Index, this briefing ...

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    City Review

    Oslo City Review

    Nov 2017

    Despite the nation's oil riches being located outside the Norwegian capital, Oslo still stands as one of the globally leading cities in terms wealth. With the economy driven by 76,400 enterprises, Oslo's GDP per capita reached USD94,600 in 2016: 25% ...

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    Country Report

    Digestive Remedies in Norway

    Oct 2017

    Norway enjoys high living standards, which is reflected by the superior quality of food consumed and the growing trend of physical activities. According to the Norwegian Institute of Public Health, the sugar intake of Norwegians is lower than it was ...

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    Country Report

    Eye Care in Norway

    Oct 2017

    Sales of standard eye care are correlated inter alia to the development of the ageing population, access to and usage of digital technologies, the use of contact lenses, pollution and diabetes. The expected key drivers of sales of standard eye care ...

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    Country Report

    Herbal/Traditional Products in Norway

    Oct 2017

    The view and perception of herbal/traditional products remain mixed in Norway, with the internet beginning to play an increasing role over the review period. Norwegians tend to inform themselves on the internet, as it is widely accessible by everyone...

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    Country Report

    NRT Smoking Cessation Aids in Norway

    Oct 2017

    Social stigma, strong health trends and stricter anti-smoking regulations have clearly contributed to the declining smoking prevalence in Norway. One of the latest regulations was the introduction of standardised tobacco packages from 1 July 2017. ...

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    Country Report

    Consumer Health in Norway

    Oct 2017

    The population of Norway is growing, with a higher birth rate than in other Western European countries, such as Germany and Spain. Immigration is also high, either from EU countries due to a lack of job opportunities, or from unstable countries, ...

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    Country Report

    Sleep Aids in Norway

    Oct 2017

    Recent figures from the Norwegian Institute of Public Health show that the prevalence of insomnia among adults increased from 11.9% in 2000 to 15.5% in 2010, and most probably has continued to increase since then. The main problems were sleep onset, ...

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    Country Report

    Sports Nutrition in Norway

    Oct 2017

    The health and wellness trend remained prevalent in Norway. According to a survey completed by Nordstat for the Directorate of Health at Christmas 2016, 31% said that they were planning to train physically more in 2017. A quarter of Norwegians said ...

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