Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in Norway

    Jun 2018

    Abstract: Economic uncertainty dampened consumer confidence in recent years, but returning optimism boosted consumer spending in 2017 and growth is projected to continue through 2018. Older Norwegians with relatively high incomes are avid consumers, ...

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    Country Report

    Country Report

    Beer in Norway

    Jun 2018

    There was a continuing shift towards dark beer types in 2017, underpinned by the growth of microbreweries and commercial breweries launching new beer types in the largest Norwegian grocery stores. IPA and wheat beer had the strongest growth although ...

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    Country Report

    Country Report

    Cider/Perry in Norway

    Jun 2018

    The shift in consumer preference towards drier types of cider continued to be the main trend in 2017. Semi-dry and dry cider appeal more to older consumers, while the main consumer group for sweet cider is very young adults, according to trade ...

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    Country Report

    Country Report

    Alcoholic Drinks in Norway

    Jun 2018

    After positive growth in 2016, volume sales of alcoholic drinks fell in 2017. This was due to declines in mid-priced lager and still red wine because of a colder than usual summer, increasing cross-border trade with Sweden and more international ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Norway

    Jun 2018

    RTDs/high-strength premixes recorded lower growth in 2017 than the previous year due to a colder summer than usual, with sales of RTDs in particular being weather sensitive. Furthermore, increased cross-border trade with Sweden limited growth, not ...

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    Country Report

    Country Report

    Spirits in Norway

    Jun 2018

    Spirits recorded an uneven performance in 2017 with dynamic growth of emerging categories offset by large spirits categories. Helped by growing popularity of craft spirits, 2017 recorded a dynamic performance for premium gin and a positive ...

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    Country Report

    Country Report

    Wine in Norway

    Jun 2018

    The accelerating popularity of still rosé wine was the most interesting development in wine in Norway in 2017. The trend of light, transparent and less alcoholic drinks was the most significant within alcoholic drinks in Norway during the review ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Norway

    Jun 2018

    Premium beauty and personal care products gradually became more readily available in alternative channels during the review period, such as online stores, chemists/pharmacies, discount drugstores and beauty specialist retailers. This trend continued ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Norway

    Jun 2018

    The Norwegian authorities have proposed, to strong discontent from domestic players, a 42% increase in tax for soft drinks. In addition to the unexpectedly high increase, the industry’s main criticism is that it affects sugarised and sugar-free soft ...

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    Country Report

    Country Report

    Better For You Packaged Food in Norway

    Jun 2018

    Better for you packaged food is second largest within HW packaged food, thus facing maturity and more competition. In 2017, it saw the lowest value growth, due to its early development as a result of Norwegian consumers seeking easy solutions to ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Norway

    Jun 2018

    The category performance is supported by the demand for FF energy drinks among young consumers who are receptive to new product launches. FF energy drinks also offers brand differentiation in terms of pricing and positioning. For example, one of the ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Norway

    Jun 2018

    Norwegian consumers are highly sceptical of “miracle solutions” regarding food with health claims from manufacturers. However, they trust government and health authority recommendations; hence, certain fortified/functional products have become ...

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    Country Report

    Country Report

    Free From in Norway

    Jun 2018

    Traditionally, free from packaged food was found in small designated sections in larger grocery stores and featured specialist brands, such as Schär and Semper. This gradually changed during the review period as major players, such as Orkla and Tine,...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Norway

    Jun 2018

    NH bottled water’s strong retail volume and current value sales declines had a marked impact on the overall performance in 2017. A cold, rainy summer and very high confidence in local tap water undermined demand. This confidence remains a major ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Norway

    Jun 2018

    Naturally healthy packaged food is the most mature among health and wellness categories in Norway, with the biggest share of overall value sales. Unlike free from or fortified/functional, naturally healthy develops mainly because of consumers’ desire...

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    Country Report

    Country Report

    Organic Beverages in Norway

    Jun 2018

    Organic coffee and organic tea contributed to the overall strong retail value growth performance of organic beverages in 2017. This owed much to a combination of rising consumer awareness and wider distribution of organic hot drinks in mainstream ...

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    Country Report

    Country Report

    Organic Packaged Food in Norway

    Jun 2018

    Organic and locally-sourced are important areas of packaged food, driven by Norwegian consumers’ desire to eat healthier, more sustainable food, and often go hand in hand. Product launches were numerous in the review period. For example, in 2017, ...

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