Norway

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Norway StatisticsConsumer Lifestyles in NorwayNorway Country BriefingsFuture Demographics: Norway in 2030

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    Cat Food in Norway

    May 2018

    Premiumisation and channel fragmentation were the key trends in cat food during the review period. While premium cat food accounted for the highest share of retail value sales, the segment continued to register the fastest growth in 2017. Pet ...

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    Dog Food in Norway

    May 2018

    Retail current value sales continued to see faster growth than retail volume sales in 2017, due to the strong demand for premium and added-value products. The strong premiumisation trend is underpinned by pet humanisation, health and wellness, ...

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    Other Pet Food in Norway

    May 2018

    Despite further sales growth in 2017, the market size remained small in comparison to dog and cat food. While pet humanisation has added value to cat and dog food, the trend is less apparent in other pet food. As channel fragmentation saw variety ...

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    Country Report

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    Pet Care in Norway

    May 2018

    Premiumisation, natural products, pet humanisation, online sales and channel fragmentation remained the main growth drivers for pet care in 2017. Retail current value growth in 2017 was healthy, albeit slower than the review period CAGR, as grocery ...

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    Country Report

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    Pet Products in Norway

    May 2018

    While a large share of pet healthcare and pet dietary supplements are sold via veterinary clinics and cat litter via grocery retailers, “other” pet products benefited from a high degree of channel fragmentation. While pet shops still accounted for ...

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    Baby and Child-Specific Products in Norway

    May 2018

    Demand for products containing naturally-derived ingredients is particularly strong within baby and child-specific products. Norwegian parents are becoming increasingly health-conscious, and remain unwilling to compromise on quality when it comes to ...

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    Bath and Shower in Norway

    May 2018

    Similar to other beauty and personal care categories, products with natural ingredients and products with free-from claims developed strongly within bath and shower in 2017. Rising consumer interest and a high degree of media attention surrounding ...

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    Colour Cosmetics in Norway

    May 2018

    Whilst consumers continued to opt for more premium, value-added colour cosmetics in 2017, growth slowed in 2017 compared with 2016. However, this was predominantly due to the very strong performance in 2016, when several new launches, and in ...

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    Deodorants in Norway

    May 2018

    Following health concerns around using deodorants, formulations are coming under greater scrutiny, and natural ingredients are becoming more popular. Despite high maturity, deodorants saw a current value increase in 2017, partly as a result of ...

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    Depilatories in Norway

    May 2018

    Although Norwegian women seek a hairless look, depilatories displayed only slow current value growth in 2017. This was due to strong demand for more advanced hair removal solutions, mainly electronic alternatives, such as epilators. Even advanced ...

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    Fragrances in Norway

    May 2018

    As there have become fewer ways to add value within fragrances, a rising degree of emphasis has been put on improving the retail experience. In 2017, a large fragrance retailer in Norway, Fredrik & Louisa, made a notable investment in premium niche ...

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    Hair Care in Norway

    May 2018

    Hair care experienced an upswing in current value growth in 2017, following a notable decline in 2016. The improved performance was partly a reflection of the wider availability of more premium-positioned hair care products in grocery retailers. ...

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    Mass Beauty and Personal Care in Norway

    May 2018

    Premiumisation was one of the most influential trends within beauty and personal care in the review period, with Norwegians becoming increasingly interested in a healthy, polished look, and not afraid to pay for quality, premium products. As a ...

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    Men's Grooming in Norway

    May 2018

    Whilst men’s grooming continued to grow steadily in 2017, current value growth has not taken-off to the extent seen in other industries, such as apparel. Men’s grooming is developing at a slower pace than overall beauty and personal care, indicating ...

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    Oral Care in Norway

    May 2018

    Whilst value sales of electric toothbrushes have started to stabilise as a result of rising maturity, growth continues to develop at a faster pace than manual toothbrushes, as consumers follow dentists’ recommendations and transition to a more ...

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    Beauty and Personal Care in Norway

    May 2018

    Stable value gains were evident in beauty and personal care in 2017, despite limited volume growth. The mature environment continued to limit the possibility of more dynamic consumption. However, manufacturers successfully managed to add value by ...

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    Country Report

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    Skin Care in Norway

    May 2018

    Chemists/pharmacies saw its value share in skin care increase in 2017. The continued strong performance of the channel is a result of a strong focus on service, premiumisation and natural products. Consumer demand for premium-positioned products that...

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    Country Report

    Country Report

    Sun Care in Norway

    May 2018

    Whilst higher SPFs are already the most common choice for consumers, the segment continued to grow in importance in 2017, as fair-skinned Norwegians are becoming increasingly concerned about the risks associated with spending time in the sun. Sun ...

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    Country Profile

    Country Profile

    Norway: Country Profile

    May 2018

    Norway’s economy is slowly recovering from the oil shock. The energy sector will be a major driver thanks to both higher prices and a rise in output. Exports will also see another year of healthy gains. Private consumption provides only moderate ...

    US$150
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    Strategy Briefing

    Strategy Briefing

    Renewable Energy Expansion Opportunities for B2B Sectors

    Apr 2018

    Local and international community support has allowed renewable energy expansion to gain pace, with even faster growth expected over the period to 2030. Over 2017-2025 the electricity equipment and metal mining industries will experience a ...

    US$1,325
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