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Norway

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Norway.

Norway StatisticsConsumer Lifestyles in Norway

Norway Country BriefingsFuture Demographics: Norway in 2030

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    Norway: Country Profile

    Mar 2017

    Norway’s economy will improve modestly in 2017. After a sharp decline in 2016, exports should rebound as oil prices rise. The potential fallout from Brexit is a concern. The central bank expects mainland GDP (excluding oil activities) to increase by ...

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    Country Report

    Adult Incontinence in Norway

    Mar 2017

    In addition to considerations such as rising awareness and greater product availability, the ageing of the population can be viewed as a prime driving force behind the growth of adult incontinence. The category registered a retail volume increase of ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Norway

    Mar 2017

    The consumer foodservice landscape is demonstrating strong value growth rates, with consumer foodservice spend per capita increasing by 18% over the review period. This is underpinning value growth rates for away-from-home tissue and hygiene sales in...

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    Country Report

    Nappies/Diapers/Pants in Norway

    Mar 2017

    The high level of volume sales in Norway saw manufacturers direct their attentions to value growth. In this respect, premiumisation and the more active development of niche sales were the key stories of 2016. Per capita use of nappies/diapers/pants ...

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    Country Report

    Tissue and Hygiene in Norway

    Mar 2017

    Retail tissue and hygiene in Norway recorded stable current value growth in 2016, although this was marginally slower than the CAGR registered for the review period. The dynamic of the retailing landscape, specifically the increasing dominance of ...

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    Country Report

    Retail Tissue in Norway

    Mar 2017

    The maturity of retail tissue has resulted in brands seeking value growth through segmentation. The launch of limited edition, seasonally-themed products such as the launch of Libero toilet paper in a summer paper design, is an example of this. Other...

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    Country Report

    Sanitary Protection in Norway

    Mar 2017

    Innovation, in terms of improved absorbency and being more discreet, was the key underlining trend behind the current value growth registered in 2016. Per capita use of sanitary protection in total volume terms amongst 12-54-year-old women is mature ...

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    Country Report

    Wipes in Norway

    Mar 2017

    A noteworthy development in 2015 and 2016 was the growing awareness of the chemical composition of wipes. This was accentuated by a number of media reports exploring this issue, particularly on leading television channels and in national newspapers. ...

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    Country Report

    Apparel Accessories in Norway

    Feb 2017

    Apparel accessories in 2016 continued to benefit from increasingly individualistic and segmented clothing styles. Casualwear and athleisure grew in popularity over the review period, boosting sales of sportier clothing options, including gloves, ...

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    Country Report

    Childrenswear in Norway

    Feb 2017

    In 2016, an issue referred to as “the Cubus debate” arose after a well-known Norwegian blogger, Marianne Hennøen, posted a blog entry after overhearing a neighbour stating that “only poor people shop in Cubus”. Cubus is one of the leading brands in ...

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    Country Report

    Footwear in Norway

    Feb 2017

    The health and wellness trend remained highly apparent in footwear in Norway in 2016, with sports footwear accounting for 51% of overall value sales. This marked a notable increase from 46% in 2011 and 40% in 2007. Not only are Norwegians spending ...

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    Country Report

    Hosiery in Norway

    Feb 2017

    Compression sportswear or tights continued to enjoy a high degree of media attention and also strong growth in 2016. These products appealed not only to active individuals seeking performance-enhancing apparel but also young teenage girls, who have ...

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    Country Report

    Jeans in Norway

    Feb 2017

    Carlings, the sixth largest apparel and footwear specialist retailer in terms of number of outlets, introduced its own jeans brand, Karve, in April 2016. Carlings sells a wide range of brands, such as the very popular premium Levi’s and Lee labels ...

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    Country Report

    Menswear in Norway

    Feb 2017

    The rising popularity of menswear has become highly evident from the vast amount of fashion trends which emerged over the review period. For example, while the metrosexual trend penetrated the category at the beginning of the century, a more ...

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    Country Report

    Apparel and Footwear in Norway

    Feb 2017

    Apparel and footwear in Norway has been under a great deal of price pressure for the last two decades, experiencing declining or stagnating unit prices nearly every year for around 20 years. This downward pressure has, among other things, been driven...

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    Country Report

    Sportswear in Norway

    Feb 2017

    While Norwegian men have been cited frequently in the media as wanting the latest wearables and sports equipment, women, especially younger generations, were the target of a wide range of new concepts and products towards the end of the review ...

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    Country Report

    Womenswear in Norway

    Feb 2017

    Two of the most evident trends in womenswear throughout the review period were booming internet sales and frequent discounting, both in-store and online. This naturally put a great deal of pressure on unit prices. However, following the weakening of ...

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    Country Report

    Carbonates in Norway

    Feb 2017

    Health and wellness trends continued to be extremely influential in the direction taken by various players in carbonates in 2016. Local consumers continued to be more health conscious with a major part of this trend being a widespread attempt to ...

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    Country Report

    Energy Drinks in Norway

    Feb 2017

    Energy drinks recorded an impressive performance in 2016 with off-trade current value growth of 13%, making it one of the most dynamic categories within soft drinks. While many other categories have been negatively affected by health and wellness ...

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    Country Report

    Juice in Norway

    Feb 2017

    Like other categories, health and wellness trends have taken hold of movements in juice in Norway and have been crucial in its decline in 2016. A desire to reduce sugar intake has taken hold in Norway with consumers being increasingly exposed to ...

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