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Company Profile

Novartis AG in Consumer Health

Jun 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Novartis AG delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Novartis AG, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Novartis AG This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Novartis AG provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

2011: Strong performance across most reporting divisions

SWOT: Novartis AG

Competitive Positioning

2011: Another year of steady growth for Novartis

Novartis’s top brands rank highly in their categories

Suspension of production presents serious obstacle to OTC growth

Market Assessment

Weaning off Western Europe

Cough, cold and allergy (hay fever) remedies

Analgesics

Forecast analgesics growth

Medicated skin care

Medicated skin care: Total market vs emerging markets

Alcon in eye care

Geographic and Category Opportunities

China

China: Key to growth for Novartis’s main categories

India

Latin America

Vitamins and dietary supplements

VDS: High growth and plenty of acquisition targets

Brand Strategy

Voltaren

Theraflu

Otrivin

Operations

Company overview

Novartis AG: leading consumer health brands

Research and development

Recommendations

Key takeaways

Data parameters and report definitions

Samples

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