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Company Profile

Novozymes A/S in Ingredients

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Novozymes A/S delivers a detailed strategic analysis of the company's business, examining its performance in the Ingredients market and the global economy.

Company and market share data provide a detailed look at the financial position of Novozymes A/S, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Novozymes A/S This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Novozymes A/S provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Ingredients research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
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Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

SWOT: Novozymes

Another strong performance despite small slowdown in growth

Core markets remain strong but are outpaced by newer targets

Focus on Household Care and Food & Beverage Enzymes

Slide in BioBusiness holds back sales in Q3 2012

Sustainability is at the heart of the corporate vision

Novozymes invests around 14% of revenues in R&D

Competitive Positioning

Novozymes claims number one spot in enzymes

Market Assessment

Potential in both key enzyme categories

Most potential in Asia Pacific and Latin America

Detergent Enzymes

Developing markets drive growth in detergent enzymes

Enzyme focus is still centred on automatic detergents

Asia Pacific: Enzymes to cash in on shift to automatic

Latin America: Growth in liquids but powders still front and centre

Middle East and Africa: Powders offer best prospects for enzymes

Developed markets continue to segment

Enzymes are central to value-added NPD in the developed world

Phosphate backlash could boost dishwashing enzymes

Food and Beverage Enzymes

Asia Pacific to become world’s largest market for bakery enzymes

Bakery enzymes can deliver multiple and diverse benefits

Enzyme opportunities in gluten-free bakery

Cost-cutting benefits drive brewers’ demand for enzymes

Novozymes ’ enzymes are used to give environmental edge to beer

Diverse applications already in place and scope for more

Novozymes targets sustainability and health in latest NPD

Operations

Good regional spread for production facilities

Investments aimed mainly at Asia Pacific and Latin America

Recommendations

Sustainability, sustainability, sustainability

Samples

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