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Country Report

Belgium Flag NRT Smoking Cessation Aids in Belgium

| Pages: 30

Price: US$990

About this Report

Executive Summary

TRENDS

  • Sales of NRT smoking cessation aids took a strong backseat in 2015 due to the conjunction of two negative factors. Firstly, some players suspect the emerging niche category of e-cigarettes cannibalised sales of NRT smoking cessation aids. Then, GlaxoSmithKline, one of the key players, faced a sudden stock storage due to problems in the Niquitin plant in South Carolina. Given the most affected products were NiQuitin Patch and Niquitin Lozenge, this was an opportunity for NRT gum and NRT inhalators, sales of which recorded double-digit value growth in 2015.

COMPETITIVE LANDSCAPE

  • The last couple of years of the review period witnessed a drastic change in the competitive landscape of NRT smoking cessation aids. After regaining in 2014 the leading position it lost in 2013, Janssen-Cilag (GBO: Johnson & Johnson) took off to reach an outstanding share of 69% in 2015. First, Nicorette took advantage of the strong recovery of NRT gum at the expense of NRT patches in 2014. Whilst consumers had shifted towards more convenient smoking cessation aids up until 2011, Nicorette concentrated on “modular” formats, such as Nicorette Gum and Nicorette Microtab Lemon. In 2014, Nicorette’s strategy paid off as it attracted undecided and anxious smokers by helping them to reduce their consumption, this being a first step to increasing their self-confidence before kicking the habit for good. Then, the collapsing of sale of NRT patches and lozenges due to the shortage of products was a further opportunity for Janssen-Cilag in 2015.

PROSPECTS

  • The outlook for NRT smoking cessation aids is expected to rely on the performance of e-cigarettes over the forecast period. This concept never really took off in Belgium due to the restricted distribution of these products to chemists/pharmacies and tight controls by local authorities. In early 2015, most e-cigarette brands were still not authorised for sale, with the majority coming from neighbouring countries. This should change in 2016, however, when Belgian smoking legislation will have to be aligned with European recommendations. This means that e-cigarettes should be available in outlets other than chemists/pharmacies and thus could once again jeopardise sales of NRT smoking cessation aids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Belgium?
  • What are the major brands in Belgium?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Belgium - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

NRT Smoking Cessation Aids in Belgium - Company Profiles

Janssen-Cilag NV in Consumer Health (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Janssen-Cilag NV: Key Facts
  • Summary 2 Janssen-Cilag NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Janssen-Cilag NV: Competitive Position 2015

Consumer Health in Belgium - Industry Context

EXECUTIVE SUMMARY

Back to normality thanks to the return of bad weather

Levels of scrutiny decline for most products

Belgian players lag behind multinationals but often fare better

Distribution remains under the control of chemists/pharmacies despite some changes

Mixed prospects overall for consumer health

KEY TRENDS AND DEVELOPMENTS

Consumer health recovers, although not thanks to the local economy

European and local legislation seem to unleash some products but will likely continue to dampen sales

More hectic lifestyles likely to impact sales

Dominant multinationals get back into the race

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 4 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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