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Country Report

New Zealand Flag NRT Smoking Cessation Aids in New Zealand

| Pages: 21

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2011, the New Zealand government announced its goal to make New Zealand smoke-free by 2025. The number of smokers within the New Zealand population continued to decline over the review period by -4% in 2015 compared to 2014. Males continued to have a higher number of smokers than females. Legislation on banning smoking in open air areas continued to be enforced together with better health education of the youth about the detrimental effects of smoking. Continuous quit smoking campaigns also helped the decline in smoking and the continual demand for NRT smoking cessation aids.

COMPETITIVE LANDSCAPE

  • There are only three significant players in NRT smoking cessation aids in New Zealand.

PROSPECTS

  • With the subsidisation of smoking cessation aids it is expected that those giving up cigarettes are likely to continue to use this system to help wean them off cigarettes. In addition, with the increasing cost of cigarettes it is less likely that people will begin smoking.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in New Zealand?
  • What are the major brands in New Zealand?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in New Zealand - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in New Zealand - Industry Context

EXECUTIVE SUMMARY

Value growth remains stable

Ageing population key consumer group in several categories

Domestic player continues to lead

Chemists/pharmacies competes with supermarkets for share

Promotional pricing at supermarkets expected to dampen value growth

KEY TRENDS AND DEVELOPMENTS

Ageing population becomes key target consumer group

Supermarket sales continue to grow

Celebrity marketing increases in consumer health

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

  • Summary 1 OTC: Switches 2013-2015

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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