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Country Report

Russia Flag NRT Smoking Cessation Aids in Russia

| Pages: 29

Price: US$990

About this Report

Executive Summary

TRENDS

  • Following ratification of the World Health Organization’s Framework Convention on Tobacco Control (FCTC), the Russian government lowered the maximum tar levels in 2009, provided a new format of health warnings on packaging in 2010 and increased tobacco taxation. In 2013, more government efforts were used to implement the newly signed anti-smoking law “On protection of public health from the effects of tobacco consumption”. The law imposed a complete but gradual ban on smoking in public places and multiple restrictions on sales of cigarettes. The first part of the law became operative on 15 November 2013. According to the law, smoking was banned in/at municipal buildings, stadiums, schools, universities, hospitals, shops, playing grounds, elevators, petrol stations, planes, public transport (including drivers of public transport), airports, river and sea transport, and beaches. On 1 June 2014, the second part of the anti-smoking law came into force. According to the new law, sales of tobacco products in kiosks, as well as any advertising and displaying of tobacco products at sales points, were prohibited. Customers are allowed to see only the price lists with the names of the tobacco products without any pictures in retail outlets. In addition, it is forbidden to smoke in public places such as cafés, bars, restaurants, hotels, hostels, railway platforms, commuter trains and long-distance trains.

COMPETITIVE LANDSCAPE

  • Johnson & Johnson is the leading player within NRT smoking cessation aids, accounting for a 90% value share in 2015. Its lead is due to its popular brand Nicorette brand, which had a near monopoly in NRT gum and NRT lozenges in 2015, and accounted for an 83% value share of NRT patches. The second largest player in 2015 was GlaxoSmithKline Healthcare, with its Niquitin brand recording a 14% value share of NRT patches.

PROSPECTS

  • Over the forecast period, smoking will be increasingly viewed as a nasty habit to get rid of, especially if more smokers cannot afford the growing prices of cigarettes. Smoking will become more expensive, as the government further increases the tobacco excise tax. Thus, over the forecast period, the number of smokers will continue to fall. NRT smoking cessation aids in Russia is expected to grow at a CAGR of 7% at constant 2015 prices over the forecast period. The strict anti-smoking legislation has the potential to improve demand for NRT smoking cessation aids.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Russia?
  • What are the major brands in Russia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Russia - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2010-2015

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2010-2015
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2010-2015
  • Table 4 Sales of NRT Gum by Flavour: % Value 2010-2015
  • Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2011-2015
  • Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2012-2015
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020

Consumer Health in Russia - Industry Context

EXECUTIVE SUMMARY

Effects of economic downturn become significantly visible

Government continues to actively regulate consumer health by introducing new pieces of legislation and support programmes

Established players maintain their leadership in 2015

Chemists/pharmacies is the typical channel to buy consumer health products in Russia

Long-term prospects are not bright for consumer health in Russia

KEY TRENDS AND DEVELOPMENTS

Worsening economic situation in Russia changes consumer behaviour

Outlook

Government continues to develop regulation on consumer health

Outlook

The growing acceptance of self-medication in Russia

Outlook

CITY KEY TRENDS AND DEVELOPMENTS

Moscow

St Petersburg

MARKET INDICATORS

  • Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
  • Table 10 Life Expectancy at Birth 2010-2015

MARKET DATA

  • Table 11 Sales of Consumer Health by Category: Value 2010-2015
  • Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
  • Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
  • Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
  • Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020

APPENDIX

OTC registration and classification

Reimbursement

Advertising

Packaging and labelling

Distribution channels

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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