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Country Report

Tunisia Flag NRT Smoking Cessation Aids in Tunisia

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • Smoking prevalence in Tunisia remains among the highest in the Middle East and North Africa region and stood at 30% in 2012. Moreover, this high rate of smoking prevalence is among the highest in the world. Over the past three years, smoking prevalence in Tunisia has been on the rise and this has been attributed to the deteriorating living standards of many Tunisian households and rising unemployment levels among the country’s young population. In addition, smoking prevalence is set to remain high in the wake of Tunisia’s 2011 social revolution and the ousting of the regime of Zine El Abidine Ben Ali, not to mention the increasingly progressive social attitudes in Tunisia which means that there is less of a stigma surrounding smoking in public among Tunisia’s young women.

COMPETITIVE LANDSCAPE

  • Pierre Fabre SA dominates NRT smoking cessation aids in Tunisia and in 2012 registered a 53% value share. This strong position is due to the popularity of the company’s brands Nicopatch and Nicopass Lozenges, which in 2012 accounted for 28% and 25% of total retail value sales.

PROSPECTS

  • The presence of NRT smoking cessation aids on Tunisian retail shelves has so far had only limited impact on the shopping habits of Tunisian consumers and this is set to remain so during the forecast period, at least as long as the scope of anti-smoking campaigns remain limited in the country. NRT smoking cessation aids is a category of products which remain virtually unknown and extremely expensive for the majority of Tunisia’s smoking population and, as a result, the 6% constant value CAGR expected in the category over the forecast period is expected to represent a slowdown from the 9% constant value CAGR recorded over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of NRT Smoking Cessation Aids in Tunisia?
  • What are the major brands in Tunisia?
  • How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Table of Contents

NRT Smoking Cessation Aids in Tunisia - Category Analysis

HEADLINES

TRENDS

SWITCHES

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Number of Smokers by Gender 2007-2012

CATEGORY DATA

  • Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2007-2012
  • Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2007-2012
  • Table 4 NRT Smoking Cessation Aids Company Shares 2008-2012
  • Table 5 NRT Smoking Cessation Aids Brand Shares 2009-2012
  • Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2012-2017
  • Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2012-2017

Consumer Health in Tunisia - Industry Context

EXECUTIVE SUMMARY

Record year for OTC growth

Influx of migrants from Libya boosts demand and growth in consumer health

The competitive environment in consumer health remains highly fragmented

No change to the leading retail distribution channels in consumer health

Forecast period growth expected to increase in almost every category

KEY TRENDS AND DEVELOPMENTS

Opportunities abound for generic analgesics products

Awaiting the reclassification of vitamins and dietary supplements

Libyan migration and export market drains Tunisian domestic supply

MARKET INDICATORS

  • Table 8 Consumer Expenditure on Health Goods and Medical Services 2007-2012
  • Table 9 Life Expectancy at Birth 2007-2012

MARKET DATA

  • Table 10 Sales of Consumer Health by Category: Value 2007-2012
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2007-2012
  • Table 12 Consumer Health Company Shares 2008-2012
  • Table 13 Consumer Health Brand Shares 2009-2012
  • Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
  • Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2012-2017
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventative medicine

Switches

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • NRT Smoking Cessation Aids
    • NRT Gum
    • NRT Inhalators
    • NRT Lozenges
    • NRT Patches
    • Other NRT

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by format
  • Analysis by positioning
  • Herbal/traditional vs standard
  • Pricing
  • Smoking population - number of adult smokers
  • Smoking prevalence - % of adult population

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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