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Global Briefing

Corporate Strategies in Consumer Health

As consumer health continues to expand, a growing number of companies from outside the industry are investing in the market. However, in some points – including manufacturing, advertising and distribution regulations – the industry can vary starkly ...

Mar 2014 | US$1,200 | Add to cart | View details

Country Report

NRT Smoking Cessation Aids in South Africa

Despite consumption reduction strategies posed by the South African government and anti-smoking lobbyists, smoking continues to be prevalent in the country. Relative to 2012, the percentage of the total adult population that smokes remained unchanged...

Mar 2014 | US$900 | Add to cart | View details

Global Briefing

Regional Overview: Health and Wellbeing Trends in Latin America

Latin America is one of the bright spots in consumer health. Rising incomes, new products and greater adoption of health and wellness trends are contributing to an exceptional performance in the region. To keep the momentum going, companies are ...

Aug 2013 | US$1,200 | Add to cart | View details

Global Briefing

New Product Development Trends in Consumer Health 2013

Consumer health innovation is thriving, as manufacturers introduce creative new formulations, delivery formats and positionings to help people manage their unique health needs more effectively. Consumers’ busy lifestyles are driving the popularity of...

Apr 2013 | US$1,200 | Add to cart | View details

Global Briefing

Retailing Trends in Consumer Health

Consumer health retailers are continuously innovating in an effort to adapt to new regulatory policies, demographic preferences, technological developments and public health influences. Health and wellness trends are holding a great deal of sway over...

Jan 2013 | US$1,200 | Add to cart | View details

Global Briefing

Selling Health: Trends in Marketing and Advertising

Selling consumer health is seeing an impressive transformation thanks to the explosion of digital media. Although the main marketing principles remain the same, the communication platform is moving to new and innovative channels. Advertisers and ...

Jan 2013 | US$1,200 | Add to cart | View details

Strategy Briefing

Owning Health: The Move Towards Self-care and Implications for Marketers

As governments look at ways to shift responsibility for healthcare onto the consumer in the face of rising costs and ageing populations, people themselves are seeking more control over every aspect of their lives. This new global briefing examines ...

Jul 2010 | US$2,600 | Add to cart | View details

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