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Country Report

NRT Smoking Cessation Aids in Bulgaria

NRT smoking cessation aids remains amongst the least developed categories in consumer health in Bulgaria. These products are largely neglected by potential consumers, bearing in mind that according to the latest data, approximately 39% of the ...

Jul 2013 | US$900 | Add to cart | View details

Strategy Briefing

Owning Health: The Move Towards Self-care and Implications for Marketers

As governments look at ways to shift responsibility for healthcare onto the consumer in the face of rising costs and ageing populations, people themselves are seeking more control over every aspect of their lives. This new global briefing examines ...

Jul 2010 | US$2,600 | Add to cart | View details

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