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Company Profile

Nu Skin Enterprises Inc in Beauty and Personal Care

Nov 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nu Skin Enterprises Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Nu Skin Enterprises Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nu Skin Enterprises Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nu Skin Enterprises Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Differentiation based on pharmaceutical positioning

Crossing the brands

Sales model and innovation markets driving 2011 growth

Emerging markets key to future

Latest quarterly data shows Asia-led boom

SWOT: Nu Skin Enterprises Inc

Key strategic objectives and challenges

Competitive Positioning

Nu Skin sales model helps ranking improvement

Emerging markets trading-up benefits for Nu Skin

Nu Skin grows above average as focus shifts from Japan

Strength in emerging markets key for direct sellers

Market Assessment

Added science indicates Nu Skin’s opportunity

Asia Pacific main target - for now

Geographic and Category Opportunities

BPC direct sales model ideal for emerging markets

Nu Skin weak in dynamic BPC direct selling markets

BPC direct sales opportunities have narrow presence

Asia Pacific centre of sales strategy

China a prospective market for Nu Skin

Asia Pacific product strategy informs global one

Chinese development made possible by flexibility

Brazilian absence a key gap

Argentina could be a stepping stone for Latin America

Wealth of Western markets could be opportunity for Nu Skin

Brand Strategy

Nu Skin the umbrella for a large group of sub-brands

Brand strategy

Creating a tech-led position

Operations

Operations remain based in the US, despite Asian focus

Recommendations

More opportunities in emerging markets

Samples

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