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Company Profile

Nu Skin Enterprises Inc in Consumer Health

Aug 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Nu Skin Enterprises Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.

Company and market share data provide a detailed look at the financial position of Nu Skin Enterprises Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nu Skin Enterprises Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Nu Skin Enterprises Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Geographic profile for Nu Skin shifts

SWOT – Nu Skin Enterprises

Key strategic objectives and challenges

Competitive Positioning

Japanese contraction hurts global sales

Consumer health remains highly fragmented

Nu Skin – failures in Japan push down rankings

Growth in VDS set to come from segmentation

Asia Pacific to lead regional growth in consumer health

Tightening regulatory web

Asia Pacific regulatory framework

Geographic Opportunities

VDS benefits from ongoing lack of US healthcare system

Focus on promising weight loss supplements markets

Markets suitable for Nu Skin’s ageing-focused products

Product Opportunities

Chinese VDS market combines tradition with modernity

Calcium supplements lead growth in China

Ageing population will drive VDS growth in the US

Multivitamins lead growth in the US

Nu Skin should focus on India’s urban centres

Meal replacement slimming products are the winners in India

Channel Opportunities

BRIC markets fertile ground for direct selling

Shift to internet sales in mature retail environments

Brand and Private Label Strategy

Nu Skin focuses on higher end of price spectrum

Science-Based VDS products

The new generation of VDS

Operations

Nu Skin’s focus on innovation

Recommendations

Key recommendations

Samples

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