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Company Profile

Ocean Spray Cranberries Inc in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Ocean Spray Cranberries Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Ocean Spray Cranberries Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ocean Spray Cranberries Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ocean Spray Cranberries Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

NH superfruit juice dominates Ocean Spray’s HW sales

  • Strategic Evaluation

SWOT: Ocean Spray Cranberries Inc

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Health and wellness by prime positioning

  • Strategic Evaluation

Varied positioning from the complex cranberry

  • Strategic Evaluation

Cranberry health claims elevate barely palatable fruit to ‘superfruit’

  • Strategic Evaluation

Health claim gets negative response from EFSA

  • Strategic Evaluation

High sugar, potential risk

  • Strategic Evaluation

Competitive Positioning

Positive growth t hroughout r eview p eriod

  • Competitive Positioning

Naturally healthy beverages: No movement at the top

  • Competitive Positioning

Standard products still dominates sales growth of leading players

  • Competitive Positioning

Superfruit juice

  • Competitive Positioning

Market Assessment

Strongest presence in slow growth markets

  • Market Assessment

Ocean Spray regional presence 2010

  • Market Assessment

Naturally healthy juice main area of activity

  • Market Assessment

Innovative brands lead the way in NH juices

  • Market Assessment

Stevia could play a key role in reducing sugar

  • Market Assessment

HW Fruit Juice Opportunities

Competition stiff in the US whilst French market grows

  • HW Fruit Juice Opportunities

Ocean Spray loses share in US superfruit juice category

  • HW Fruit Juice Opportunities

French future looks bright for Ocean Spray

  • HW Fruit Juice Opportunities

Ocean Spray dominates Mexico’s growing superfruit juice category

  • HW Fruit Juice Opportunities

Opportunities Beyond Juice

Good potential for cranberries across food categories

  • Opportunities Beyond Juice

Snack bars, cereals and indulgence categories

  • Opportunities Beyond Juice

Cranberry supply business is growing

  • Opportunities Beyond Juice

Asian sales based on supply to Japan

  • Opportunities Beyond Juice

Dietary supplement growth could boost supply side business

  • Opportunities Beyond Juice

Oral care: Another supply opportunity

  • Opportunities Beyond Juice

Brand Strategy

Product portfolio centres on Ocean Spray ‘Classic’ Cranberry Juice

  • Brand Strategy

A well-developed brand portfolio

  • Brand Strategy

Ocean Spray’s supply brands

  • Brand Strategy

Operations

Grower-owned co-operative

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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