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Company Profile

Ocean Spray Cranberries Inc in Health and Wellness

Dec 2011

Price: US$525

About this Report

About this Report


Euromonitor International's report on Ocean Spray Cranberries Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Health and Wellness market and the global economy.

Company and market share data provide a detailed look at the financial position of Ocean Spray Cranberries Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Ocean Spray Cranberries Inc This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Ocean Spray Cranberries Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Health and Wellness research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

NH superfruit juice dominates Ocean Spray’s HW sales

SWOT: Ocean Spray Cranberries Inc

Strategic objectives and challenges

Health and wellness by prime positioning

Varied positioning from the complex cranberry

Cranberry health claims elevate barely palatable fruit to ‘superfruit’

Health claim gets negative response from EFSA

High sugar, potential risk

Competitive Positioning

Positive growth t hroughout r eview p eriod

Naturally healthy beverages: No movement at the top

Standard products still dominates sales growth of leading players

Superfruit juice

Market Assessment

Strongest presence in slow growth markets

Ocean Spray regional presence 2010

Naturally healthy juice main area of activity

Innovative brands lead the way in NH juices

Stevia could play a key role in reducing sugar

HW Fruit Juice Opportunities

Competition stiff in the US whilst French market grows

Ocean Spray loses share in US superfruit juice category

French future looks bright for Ocean Spray

Ocean Spray dominates Mexico’s growing superfruit juice category

Opportunities Beyond Juice

Good potential for cranberries across food categories

Snack bars, cereals and indulgence categories

Cranberry supply business is growing

Asian sales based on supply to Japan

Dietary supplement growth could boost supply side business

Oral care: Another supply opportunity

Brand Strategy

Product portfolio centres on Ocean Spray ‘Classic’ Cranberry Juice

A well-developed brand portfolio

Ocean Spray’s supply brands

Operations

Grower-owned co-operative

Recommendations

Key recommendations

Samples

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