You are here: HomeSolutionsIndustriesTravel and Tourism
print my pages

Global Briefing

Online Travel: Shift of Power to Consumers

Jan 2012

Price: US$2,000

About this Report

About this Report

The online travel revolution which has taken place in the last 10 years has led to substantial changes in the travel industry's competitive environment. These are so significant to force companies re-think their business models. In particular, consumers now play a much more central and active role, while technology players have become essential partners for travel companies. Customer knowledge and social interaction are key requirements to compete successfully in this new environment.

What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

  • Introduction

Key findings

  • Introduction

Market Background

Global internet penetration

  • Market Background

Geographic segmentation of internet users

  • Market Background

Financial cards

  • Market Background

Global Overview

Regional distribution of online travel sales by value 2011

  • Global Overview

Sales by sector: Air

  • Global Overview

Sales by sector: Hotels

  • Global Overview

Sales by sector: Travel retail

  • Global Overview

Online sales in developed economies

  • Global Overview

Online sales in emerging economies

  • Global Overview

New Travel Retail Landscape

A multi-channel model

  • New Travel Retail Landscape

The rise of independent travel

  • New Travel Retail Landscape

Social Media and Tourism

Web 2.0 and social media types

  • Social Media and Tourism

Social media penetration

  • Social Media and Tourism

Engaging customers through social media

  • Social Media and Tourism

Examples of social media usage in travel

  • Social Media and Tourism

Growth of social games

  • Social Media and Tourism

Travel reviews

  • Social Media and Tourism

Case study: Facebook

  • Social Media and Tourism

Facebook: Largest social network impact on travel companies

  • Social Media and Tourism

Online brand reputation

  • Social Media and Tourism

Internet on the Move

Geolocalisation

  • Internet on the Move

Case study: Apple

  • Internet on the Move

Apple: The impact of iTechnology on travel and tourism

  • Internet on the Move

Competitive Landscape

Key online travel agencies

  • Competitive Landscape

Case study: Expedia

  • Competitive Landscape

Expedia: The world's leading online travel agency

  • Competitive Landscape

Mergers and acquisitions

  • Competitive Landscape

Flash sales

  • Competitive Landscape

Case study: Google

  • Competitive Landscape

Google: Global leader in web searches

  • Competitive Landscape

The role of travel aggregators

  • Competitive Landscape

Towards a New Business Model

A central role for consumers in travel

  • Towards a New Business Model

A new business model for travel companies

  • Towards a New Business Model

Partnering with technology companies

  • Towards a New Business Model

Developing an emotional attachment to the brand

  • Towards a New Business Model

Opportunities and Future Outlook

Future outlook

  • Opportunities and Future Outlook

Opportunities

  • Opportunities and Future Outlook

SWOT: Online travel and tourism

  • Opportunities and Future Outlook

Report Definitions

Definitions

  • Report Definitions

Samples

Online-Travel---Shift-of-Power-to-Consumers.jpg

my pages

Want to find out more about this report?