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Global Briefing

Online Travel: Shift of Power to Consumers

Jan 2012

Price: US$2,000

About this Report

About this Report

The online travel revolution which has taken place in the last 10 years has led to substantial changes in the travel industry's competitive environment. These are so significant to force companies re-think their business models. In particular, consumers now play a much more central and active role, while technology players have become essential partners for travel companies. Customer knowledge and social interaction are key requirements to compete successfully in this new environment.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Table of Contents

Table of Contents

Introduction

Scope

Key findings

Market Background

Global internet penetration

Geographic segmentation of internet users

Financial cards

Global Overview

Regional distribution of online travel sales by value 2011

Sales by sector: Air

Sales by sector: Hotels

Sales by sector: Travel retail

Online sales in developed economies

Online sales in emerging economies

New Travel Retail Landscape

A multi-channel model

The rise of independent travel

Social Media and Tourism

Web 2.0 and social media types

Social media penetration

Engaging customers through social media

Examples of social media usage in travel

Growth of social games

Travel reviews

Case study: Facebook

Facebook: Largest social network impact on travel companies

Online brand reputation

Internet on the Move

Geolocalisation

Case study: Apple

Apple: The impact of iTechnology on travel and tourism

Competitive Landscape

Key online travel agencies

Case study: Expedia

Expedia: The world's leading online travel agency

Mergers and acquisitions

Flash sales

Case study: Google

Google: Global leader in web searches

The role of travel aggregators

Towards a New Business Model

A central role for consumers in travel

A new business model for travel companies

Partnering with technology companies

Developing an emotional attachment to the brand

Opportunities and Future Outlook

Future outlook

Opportunities

SWOT: Online travel and tourism

Report Definitions

Definitions

Samples

Online-Travel---Shift-of-Power-to-Consumers.jpg

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