Oral Care

Oral care in Finland experienced positive value growth in 2023, but this was primarily due to inflation-induced price increases. Some categories, like power toothbrushes, witnessed a decline in volume sales as consumers opted to delay non-essential…

The maturity of oral care in Belgium had a negative impact, with volume sales declining over the review period. Many consumers remained increasingly price-sensitive and cautious with their spending in 2023, further dampening retail volume sales.…

Oral care in China experienced only a partial recovery in 2023, with a low rebound in current value terms after seeing a notable decline in the previous year. Leading players such as Yunnan Baiyao Group, Procter & Gamble, Hawley & Hazel Chemical, and…

Sales in oral care in Spain were improved in 2023, compared to the performance in 2022. However, the performance of the category is far from robust as we note oral care as one of the categories seeing consumers trading down, thus, to manage their…

Apart from seeing a minor decline in 2020, oral care in Japan has been growing in current value terms for the last decade, thanks to the functionality trend and increasing awareness of hygiene pushing up unit prices; this trend continued in 2023.…

In 2023, oral care in Argentina continued to expand in retail volume terms for the fourth consecutive year. The increase in hygiene consciousness resulting from COVID-19 has positively impacted oral care into 2023. However, due to the challenging…

Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

In 2023, oral care experienced robust growth fuelled by sustained consumer interest in self-care and heightened awareness of hygiene's crucial role in overall wellbeing. While volumes lagged behind value in most categories due to inflation-induced…

Due to the influence of social media, the popularity of teeth whitening at home is gathering pace in Bulgaria and this is contributing to the positive development of oral care in Bulgaria. The desire for a youthful, confident smile fuelled the demand…

In 2023, oral care in Ireland showcased positive results, with rising retail volume growth in areas such as dental floss, mouthwashes/dental rinses, tooth whiteners, and toothpaste. Despite the economic conditions, oral health remained important to…

Oral care saw even stronger current value growth in South Korea in 2023 than in the previous few years. Consumer awareness of oral hygiene continues to grow, contributing to the healthy growth of the category in this year. Most categories within oral…

Thanks to the combined efforts of the government, schools, oral care brands, dentists, paediatricians, and pharmacists, consumers are now more aware than ever of the importance of a regular oral care routine. These factors combined with the increased…

In 2023, oral care sales in New Zealand recorded solid growth in both value and volume terms. Products such as toothpaste, toothbrushes, and mouthwash are considered a personal care staple by most consumers and are often included on grocery lists.…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

We are seeing a slew of partnerships in beauty and personal care in Kenya, with such moves being a key strategy for players to stay a step ahead of the competition. Indeed, brands are going an extra mile to partner with organisations in a bid to…

Oral care is a category driven by basic demand in Uzbekistan and further supported by population growth in the country. However, as seen across various categories in beauty and personal care, the majority of consumers in the country are highly…

The trend for natural and multi-purpose products continued in oral care in Turkey at the end of the review period. As in other beauty and personal care categories, naturally sourced ingredients is a prevalent trend in oral care, for example, using…

Oral care maintained growth momentum in Thailand in retail volume and current value terms in 2022. Consumers continued the habit of taking good care of their oral and general hygiene to keep themselves healthy. People did not see a dentist very often…

During the height of the pandemic in 2020, sales of oral care continued growing, mainly because people were unable to visit dentists to the same extent given the various restrictions that were imposed by the government to curtail the spread of the…