Euromonitor International publishes the world's most comprehensive market research on the oral care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Oral Care in Estonia

Jul 2017

Greater awareness among consumers of the importance of oral care continued into 2016. Moreover, as disposable incomes started to increase, consumers were more willing to spend more money on oral care products, especially products over and above ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Oral Care in South Africa

Jul 2017

In 2016, oral care recorded healthy current value growth of 9% in spite of fierce price competition. This performance can largely be attributed to the premiumisation trend, with many consumers trading up to products, such as electric toothbrushes. ...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Oral Care in Kenya

Jun 2017

New product development and a wide array of products from which consumers can select are among the key factors that can be attributed to the growth of oral care in Kenya. Additionally, product prices remained generally stable throughout 2016 as ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Oral Care in Tunisia

Jun 2017

Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers ...

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Country Report

Oral Care in Hong Kong, China

Jun 2017

Oral care products maintained strong current value growth of 4% in 2016. Oral care also recorded a 4% CAGR in current value terms over the review period. The growth has been mainly due to people’s increasing awareness of oral health. The ageing ...

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Country Report

Oral Care in Algeria

Jun 2017

Population growth and increased consumer awareness of the importance of maintaining good oral hygiene served as the main drivers of growth in oral care in 2016. Moreover, the development of modern retailing in Algeria has made these products more ...

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Country Report

Oral Care in Morocco

Jun 2017

Oral care increased in current value by 11% in 2016 as volume sales rose by 9% over the course of the year. However, consumers are showing greater interest in products which offer whitening features as any Moroccans are increasingly keen on having a ...

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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

May 2017

Procter & Gamble is the world’s second largest beauty and personal care company, accounting for approximately 8% global market value share. The divestment of the selected 41 beauty brands in 2016 resulted in near complete withdrawal from colour ...

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Country Report

Oral Care in the Netherlands

May 2017

Sales of oral care registered sustained positive growth in 2016, driven by a Dutch consumers’ generally firm desire to adopt preventive measures and to maintain good dental health care. Consumers in the Netherlands are in general very well educated ...

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Country Report

Oral Care in Indonesia

May 2017

The majority of Indonesian oral care sales are derived from toothpaste sales with a 74% value share in 2016. There are no special trends of oral care except that toothpaste has become a necessity for basic oral care routines in the country....

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Country Report

Oral Care in Pakistan

May 2017

Adoption of toothpaste in untouched segments and brand loyalty are the most important factors affecting growth and shares of oral care in Pakistan....

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Country Report

Oral Care in the United Arab Emirates

May 2017

International brands have started to bring the next level of oral care products into the United Arab Emirates market from their global portfolios. Natural ingredients that are well known in the market have also been utilised by international brands....

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Country Report

Oral Care in Vietnam

May 2017

In 2016, Vietnamese consumers were willing to spend more on sophisticated products with specialist functions such as relief for acute pain, whitening and gum health. Among them, whitening and products for sensitive teeth were new added-value trends ...

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Strategy Briefing

Niche Segment Rewriting the Rules in the Beauty Industry: Part II

May 2017

Niche labels effectively exploit consumer megatrends to drive innovation and fill gaps missed by legacy brands. Several new entrants embody qualities that target healthy and clean living, and personalised and experiential features. Their force is ...

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Country Report

Oral Care in Ecuador

May 2017

Oral care is driven by toothpaste and manual toothbrushes in Ecuador. In 2016, toothpaste unit prices increased only in line with inflation as players (unsuccessfully) attempted to maintain volume sales during a year of economic crisis, with ...

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Country Report

Oral Care in Malaysia

May 2017

Continuous innovation within oral care was evident in Malaysia during 2016. Different types of new designs in manual toothbrushes and toothpaste were witnessed. Along with a stronger trend in halal beauty and personal care, oral care players also ...

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