Euromonitor International publishes the world's most comprehensive market research on the oral care market.

Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q4 2017

Dec 2017

The Q4 update as of October 2017 reveals the second consecutive quarter of improving outlook in the global beauty market, albeit marginal. The most significant upgrades continue to stem from Brazil and Japan, joined by key Western European markets, ...

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Strategy Briefing

Impact of the 2017 Goods and Services Tax (GST) on Beauty and Personal Care in India

Oct 2017

The Goods and Services Tax (GST) was implemented in India to make the country a unified common national market. Under GST, all products and services are classified under only four tax slabs nationally, a shift from the earlier scenario of numerous ...

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Strategy Briefing

Corporate Strategies in BPC

Oct 2017

Multinationals deploy multi-pronged strategies to expand their sales upon shifting market dynamics. One of the defining challenges in global beauty in recent years has been the increasing competition international players and heritage brands face ...

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Strategy Briefing

Beauty and Personal Care: Quarterly Statement Q3 2017

Aug 2017

Q3 saw negligible but positive changes to the top line projected growth of the beauty and personal care industry. Markets which, as recent as 2016, held much hope for the industry’s immediate future, including Saudi Arabia and China, have tapered off...

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Country Report

Oral Care in Japan

Aug 2017

Population ageing is benefiting sales of oral care, with older consumers increasingly focused on maintaining long-term oral health. The country's median age rose to 47-years-old in 2016, while the share of those aged 65-years-old and over rose from ...

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Country Report

Oral Care in Bolivia

Aug 2017

In 2016, manufacturers focused on providing value-added products with functional properties. However, due to the weak penetration of the category and a slowdown in the Bolivian economy, they also promoted more basic offerings....

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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Aug 2017

Colgate-Palmolive Co outperformed the global BPC market over 2011-2016 thanks largely to booming demand for its oral care products in emerging markets. However, increasing competition is making market conditions tougher, and although it has slimmed ...

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Strategy Briefing

Channel Review in Beauty and Personal Care

Aug 2017

Despite the rapid growth of e-commerce over the last decade, store-based retailing continues to dominate the distribution landscape, accounting for 83% of global sales in beauty and personal care in 2016. The physical selling space is constantly ...

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Company Profile

Johnson & Johnson Inc in Beauty and Personal Care

Jul 2017

Johnson & Johnson Inc (J&J) is a healthcare company, which gives its BPC portfolio a pharmaceutical edge, in theory a competitive advantage in a market marked by rising consumer scrutiny for function, safety and credibility. However, the bulk of its ...

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Country Report

Oral Care in Estonia

Jul 2017

Greater awareness among consumers of the importance of oral care continued into 2016. Moreover, as disposable incomes started to increase, consumers were more willing to spend more money on oral care products, especially products over and above ...

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Company Profile

Unilever Group in Beauty and Personal Care

Jul 2017

Unilever’s strategy of increasingly focusing on higher-priced premium segments and dynamic categories continues in 2017, with the acquisition of Hourglass and its investment into True Botanicals. Unilever is also strengthening its portfolio via ...

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Company Profile

Amway Corp in Beauty and Personal Care

Jul 2017

Amway Corp saw a sharp decline in beauty and personal care sales over 2011-2016. Its main problem is plummeting sales in China, its largest market, as it has come under threat from other direct sellers, local competitors and weakening demand for its ...

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Country Report

Oral Care in South Africa

Jul 2017

In 2016, oral care recorded healthy current value growth of 9% in spite of fierce price competition. This performance can largely be attributed to the premiumisation trend, with many consumers trading up to products, such as electric toothbrushes. ...

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Strategy Briefing

Beauty and Personal Care Global Industry Overview

Jun 2017

The beauty and personal care industry made steady gains in 2016 driven by the premium segment and active categories, notably colour cosmetics in North America. Forecasts point to Asia Pacific as the growth stimulus as more consumers embark on a ...

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Country Report

Oral Care in Kenya

Jun 2017

New product development and a wide array of products from which consumers can select are among the key factors that can be attributed to the growth of oral care in Kenya. Additionally, product prices remained generally stable throughout 2016 as ...

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Company Profile

Henkel AG & Co KGaA in Beauty and Personal Care

Jun 2017

While Henkel recorded another year of positive growth in beauty in 2016, the company faces various challenges including a narrow focus, mainly emerging from hair care, and difficulty penetrating lucrative emerging markets. Henkel lacks visibility in ...

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Country Report

Oral Care in Tunisia

Jun 2017

Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers ...

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Country Report

Oral Care in Hong Kong, China

Jun 2017

Oral care products maintained strong current value growth of 4% in 2016. Oral care also recorded a 4% CAGR in current value terms over the review period. The growth has been mainly due to people’s increasing awareness of oral health. The ageing ...

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Country Report

Oral Care in Algeria

Jun 2017

Population growth and increased consumer awareness of the importance of maintaining good oral hygiene served as the main drivers of growth in oral care in 2016. Moreover, the development of modern retailing in Algeria has made these products more ...

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Country Report

Oral Care in Morocco

Jun 2017

Oral care increased in current value by 11% in 2016 as volume sales rose by 9% over the course of the year. However, consumers are showing greater interest in products which offer whitening features as any Moroccans are increasingly keen on having a ...

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