After a period of solid growth buoyed by the pandemic, oral care sales are expected to slow down in the forecast period as consumption returns to more normal pre-pandemic levels. Due to the essential nature of oral care products, demand will remain resilient in the face of high inflation, although price sensitive consumers will trade down to cheaper products including private labels.
Compared to other beauty and personal care categories, the trend towards product certification has not really penetrated oral care in Denmark as yet. The main reason for this is that the category is dominated by major international brands which already enjoy high levels of consumer trust and do not feel they need to include local certifications.
Electric toothbrushes witnessed a small decline in volume sales in 2022 as consumer demand was stifled by rising inflation and price increases. With inflation remaining an issue in 2023, volume sales of electric toothbrushes will continue to suffer in the short-term.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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