A growing young and urban population will lead to a larger consumer base for oral care over the forecast period, boosting demand. In addition, an improved economy following the weak economic growth recorded over the review period will boost greater demand for value-added brands that offer improved benefits, particularly within toothpaste.
Toothpaste is expected to continue driving growth in oral care over the forecast period, as it is the major entry point to the category, having good scope to expand its consumer base. Toothpaste has the scope to attract new users since its prevalence is not yet 100%, with many Nigerians using traditional alternatives, such as chewing sticks.
Dental floss will grow in awareness, particularly due to the growing availability of dental floss picks, which benefit from the ease of usage and similarity to traditionally used wooden toothpicks. The greater affordability of dental floss picks will also drive greater demand, helping consumers to be more aware of the benefits of flossing.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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