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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care - World

Aug 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on #Company# delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of #Company#, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of #Company# This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of #Company# provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Company Facts

Financial Assessment

SWOT – Oriflame Cosmetics SA

Key Strategic Objectives and Challenges

Competitive Positioning

Oriflame Consistently Outperforms The Global Market

Market Stability Underpinned by Scale of Players

Oriflame Among Strongest Performing Direct Sellers

Market Assessment

Presence Across Majority of BPC Categories

Eastern Europe Oriflame’s Area of Strength

Category and Geographic Opportunities

Strong Performance in Eastern Europe

Direct Sales Grow Strongly in Eastern Europe

Russia Remains Key to Eastern European Growth

Long-Term Growth Opportunities in Balkan Markets

India an Attractive Growth Market in Asia Pacific

Major Growth Opportunity in China

Small Player in Latin America

Oriflame To Focus on Mexico in Latin America

Oriflame Remains Absent From Key Brazil Market

Mass Fragrances a Key Strength for Oriflame

Anti-Agers Remains an Attractive Growth Category

Brand Strategy

Large Number of Sub-Brands Within Oriflame Brand Portfolio

Oriflame Brand Performs Strongly – Especially in Russia

Oriflame – Key New Product Launches 2009/2010

Operations

Further Investment in Manufacturing

Recommendations

Key Recommendations

Samples

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