You are here: HomeSolutionsIndustriesBeauty and Personal Care
print my pages

Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Aug 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Oriflame Cosmetics SA delivers a detailed strategic analysis of the company's business, examining its performance in the Sets/Kits market and the global economy.

Company and market share data provide a detailed look at the financial position of Oriflame Cosmetics SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Oriflame Cosmetics SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Oriflame Cosmetics SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Sets/Kits research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Russian dependency

  • Strategic Evaluation

Economic recovery gives a return to form

  • Strategic Evaluation

Geographic recovery

  • Strategic Evaluation

SWOT - Oriflame Cosmetics SA

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

New social media for recruitment, training and expansion

  • Strategic Evaluation

Competitive Positioning

Still ahead of the global market - just

  • Competitive Positioning

Western markets put brakes on growth for direct sellers

  • Competitive Positioning

Strategic unity among leading BPC operators

  • Competitive Positioning

Direct sales driven by emerging markets

  • Competitive Positioning

Market Assessment

Eastern Europe the backbone of the company

  • Market Assessment

Full category presence

  • Market Assessment

Geographic and Category Opportunities

BPC direct sales model perfect for emerging markets

  • Geographic and Category Opportunities

Global opportunity for BPC direct sales

  • Geographic and Category Opportunities

Oriflame Cosmetics SA: spread and value of global markets 2010

  • Geographic and Category Opportunities

Eastern European strength masks vulnerability

  • Geographic and Category Opportunities

Russia still a strategic centre

  • Geographic and Category Opportunities

Focus on best performers in Russia

  • Geographic and Category Opportunities

Small Balkan markets have potential

  • Geographic and Category Opportunities

Less strength in other large Eastern European markets

  • Geographic and Category Opportunities

Lack of weight in Asia Pacific

  • Geographic and Category Opportunities

India the main regional opportunity

  • Geographic and Category Opportunities

Early days in China

  • Geographic and Category Opportunities

Indonesia company’s largest regional market

  • Geographic and Category Opportunities

Latin America still holds promise

  • Geographic and Category Opportunities

Middle East underlines direct sales difficulties

  • Geographic and Category Opportunities

Mass fragrances strong prospect for Oriflame

  • Geographic and Category Opportunities

Brand Strategy

Multi-brand strategy

  • Brand Strategy

Oriflame lines up with The Body Shop, Natura, Yves Rocher

  • Brand Strategy

Promotional activity reinforces branding

  • Brand Strategy

Oriflame product development turnover is rapid

  • Brand Strategy

Operations

Operational focus shifts east

  • Operations

Operational bases in 2011

  • Operations

Recommendations

Recommendations

  • Recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!