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Company Profile

Oriflame Cosmetics SA in Beauty and Personal Care

Dec 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Oriflame Cosmetics SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Oriflame Cosmetics SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Oriflame Cosmetics SA This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Oriflame Cosmetics SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Table of Contents

Table of Contents

Introduction

Scope

Strategic Evaluation

Key c ompany facts

Distinction in direct sales positioning essential for recruitment

Economic recovery produces return to form

Latest quarterly data show ongoing sales decline

SWOT: Oriflame Cosmetics SA

Key strategic objectives and challenges

Improving consultant service and management via social media

Developing an alternative to the mass market

Competitive Positioning

Oriflame’s lack of global presence limits development

Oriflame the smallest of top direct sellers

Growth slows as lack of presence in key markets tells

Emerging markets drive direct sales, but some more than others

Market Assessment

Mass position makes adding value tricky

Oriflame must look beyond Eastern Europe

Geographic and Category Opportunities

BPC direct sales model perfect for emerging markets

Oriflame present in markets with strongest opportunities

Eastern European business is weakening

Russian problems need to be resolved

Add value to core competence

Other large Eastern Europe markets also disappoint

Putting on weight in Asia Pacific

Indian immaturity may be best for Oriflame

Early days in China

Brazil still a striking absence

Skin care may require added function

Brand Strategy

Multi-brand strategy

Primary brand position is nature-led

Rise in “face” use for the brand

Green identity still key to brand

Operations

Operational focus shifts East

Operational bases

Recommendations

Pushing into new markets the main priority

Samples

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