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Company Profile

Orkla Group in Packaged Food

Jan 2013

Price: US$525

About this Report

About this Report


Euromonitor International's report on Orkla Group delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy.

Company and market share data provide a detailed look at the financial position of Orkla Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Orkla Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Orkla Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Orkla shifts focus to branded goods including packaged food

Orkla continues to re-shape its business

Weakening in packaged food in Q3

SWOT: Orkla Group

Key strategic challenges and objectives

Competitive Positioning

Kraft split shakes up top 10

Consolidation and emerging market growth

Divestment of Bakers hits Orkla in 2012

Orkla will continue to focus on its own region

Acquisition significantly increases Orkla Group presence

Market Assessment

Orkla Group remains dependent on Europe

Diverse category presence means fragmentation

Confectionery

Prospects for top Orkla chocolate markets

Boxed assortments benefit from gift giving

Sweet and Savoury Snacks

Regional focus in sweet and savoury snacks

Natural snacking to drive growth in sweet and savoury snacks

Target Russian fruit snacks and nuts more aggressively

Other Opportunities

Opportunities in key Orkla markets better than regional

MTR Foods gives Orkla toehold in Indian market

Russian market has many benefits from expansion

Brand Strategy

Orkla pursues multi-local approach

Fragmented packaged food brand portfolio

Expansion of Abba into higher growth categories

Operations

Orkla expands in branded packaged food

Recommendations

Multi-local model goes global

Samples

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