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Company Profile

Orkla Group in Packaged Food

Apr 2012

Price: US$525

About this Report

About this Report

Euromonitor International's report on Orkla Group delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Orkla Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Orkla Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Orkla Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Financial assessment

  • Strategic Evaluation

SWOT: Orkla Group

  • Strategic Evaluation

Strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Russia drives growth despite streamlining in Eastern Europe

  • Competitive Positioning

Acquisitions driving leaders' growth

  • Competitive Positioning

Ongoing consolidation

  • Competitive Positioning

Market Assessment

Balancing diversity with coherence

  • Market Assessment

Strong Scandinavian focus

  • Market Assessment

Foothold in India

  • Market Assessment

Strong potential for Indian expansion

  • Market Assessment

Confectionery Opportunities

Expanding in Russian confectionery

  • Confectionery Opportunities

Opportunity for further Russian expansion

  • Confectionery Opportunities

Strong domestic growth in chocolate

  • Confectionery Opportunities

Health: A constraint and an opportunity in sugar confectionery

  • Confectionery Opportunities

Bakery Opportunities

Streamlining domestic bakery operations

  • Bakery Opportunities

Biscuits a key focus in Russia

  • Bakery Opportunities

Sweet and Savoury Snacks Opportunities

Suited to strong brand focus

  • Sweet and Savoury Snacks Opportunities

Health shaping snacks development

  • Sweet and Savoury Snacks Opportunities

Brand Strategy

A fragmented portfolio

  • Brand Strategy

Operations

Production and distribution

  • Operations

Recommendations

Expansion with a local emphasis

  • Recommendations

Samples

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