The population of other pets is expected to see only modest growth over the forecast period. As consumers continue with their busier lifestyles, they will likely have less time to keep pets, and as such, will be less inclined to take on the added responsibility.
Demand for high-quality products with added features/functionalities is likely to remain high, with consumers becoming increasingly concerned about the wellbeing of their pets, investing in products which they consider to offer the potential for a healthier, longer life. Nevertheless, innovation in other pet food is expected to remain relatively limited due to the more limited profits available compared to other products such as dog or cat food, for example.
Due to the specialised nature of many of the food products designed for other pets, with freshness being a key consideration, specialist retailers will maintain the upper hand with regards to the distribution during the forecast period. Moreover, since food products for small mammals, such as treats, are often impulse purchases, the attractive in-store displays found in specialist pet shops and superstores will contribute to their positive development.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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