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Country Report

Bulgaria Flag Other Pet Food in Bulgaria

| Pages: 23

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2016, interest in exotic pets that do not take up much space in home and do not require much caring for is expected to continue.

COMPETITIVE LANDSCAPE

  • Vitakraft-Werke Wührmann & Sohn GmbH & Co KG is expected to further extend its lead in other pet food in 2016, benefiting from its wide range and reputation of quality. The company is notably likely to benefit from consumers seeking more specialised products as it offers small mammal/reptile food, specifically for guinea pigs, hamsters, rabbits and chinchillas.

PROSPECTS

  • The trend from 2015 is expected to continue in the forecast period. Veterinary medicine for exotic pets is expected to grow as the popularity of these animals increases. When pet owners have access to the best information about nutritional and environmental management, exotic pets have a greater chance of living longer, healthier lives.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Bulgaria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Pet Food in Bulgaria?
  • What are the major brands in Bulgaria?
  • How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Other Pet Food in Bulgaria - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Other Pet Population 2011-2016

CATEGORY DATA

  • Table 2 Sales of Other Pet Food by Category: Volume 2011-2016
  • Table 3 Sales of Other Pet Food by Category: Value 2011-2016
  • Table 4 Sales of Other Pet Food by Category: % Volume Growth 2011-2016
  • Table 5 Sales of Other Pet Food by Category: % Value Growth 2011-2016
  • Table 6 LBN Brand Shares of Bird Food: % Value 2012-2015
  • Table 7 LBN Brand Shares of Fish Food: % Value 2012-2015
  • Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2012-2015
  • Table 9 Forecast Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 10 Forecast Sales of Other Pet Food by Category: Value 2016-2021
  • Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2016-2021

Other Pet Food in Bulgaria - Company Profiles

Mars Inc Bulgaria EOOD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Mars Inc Bulgaria EOOD: Key Facts

COMPETITIVE POSITIONING

  • Summary 2 Mars Inc Bulgaria EOOD: Competitive Position 2015

Nestlé Bulgaria AD in Pet Care (Bulgaria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Bulgaria AD: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Bulgaria AD: Competitive Position 2015

Pet Care in Bulgaria - Industry Context

EXECUTIVE SUMMARY

Increased focus on premium pet food and pet nutrition

Pet food trends become similar to human food trends

Private label - growing threat for manufacturers of economy brands

Discounters are growing faster than any other channel

Focus on pet food labels

KEY TRENDS AND DEVELOPMENTS

Spending on pets increases

Pet shops face growing competition from grocery retailers

Private label as destination brands

MARKET INDICATORS

  • Table 13 Pet Populations 2011-2016

MARKET DATA

  • Table 14 Sales of Pet Food by Category: Volume 2011-2016
  • Table 15 Sales of Pet Care by Category: Value 2011-2016
  • Table 16 Sales of Pet Food by Category: % Volume Growth 2011-2016
  • Table 17 Sales of Pet Care by Category: % Value Growth 2011-2016
  • Table 18 NBO Company Shares of Pet Food: % Value 2011-2015
  • Table 19 LBN Brand Shares of Pet Food: % Value 2012-2015
  • Table 20 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
  • Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
  • Table 22 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
  • Table 23 Distribution of Pet Care by Format: % Value 2011-2016
  • Table 24 Distribution of Pet Care by Format and Category: % Value 2016
  • Table 25 Distribution of Dog and Cat Food by Format: % Value 2011-2016
  • Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2016
  • Table 27 Forecast Sales of Pet Food by Category: Volume 2016-2021
  • Table 28 Forecast Sales of Pet Care by Category: Value 2016-2021
  • Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Other Pet Food
    • Bird Food
    • Fish Food
    • Small Mammal/Reptile Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pet Population
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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