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Country Report

Chile Flag Other Pet Food in Chile

Price: US$900

About this Report

Executive Summary

TRENDS

  • Other pet food continued to perform well in 2013, with total volume and current value growth rates surpassing those recorded in previous years. This sustained and dynamic growth is primarily due to increases in the other pet population, with busier lifestyles and rising urbanisation encouraging more and more Chileans to keep birds, fish, small mammals and other pets that require less space and are easier to care for than dogs and cats. Improvements in distribution and a greater variety of brands also helped to sustain the positive development of other pet food as a whole, as did promotional activities by leading manufacturers. These trends are expected to continue throughout 2014 and the forecast period.

COMPETITIVE LANDSCAPE

  • Sociedad Importadora y Exportadora Caupolicán remained the overall leader in other pet food in 2013 with a value sales share of 33%. Offering a number of different product types and flavour variants under its Canary Song brand, the company leads sales within bird food and small mammal/reptile food. The widely distributed Canary Song brand has an early mover advantage in both of these areas and enjoys a longstanding reputation for offering good quality at reasonable prices. South Point ranked second overall with a value share of 28%. As the exclusive Chilean distributor of the world famous Tetra brand, South Point was the dominant player in fish food. In addition, the company also claimed third place in bird food and fourth in small mammal/reptile food, where it offers a number of products under the Holly & Vet and Tetra brands. Champion rounded out the top three other pet food players with a value share of 21%. The company finished second in bird food and small mammal/reptile food, offering the Puki brand in both areas. Other prominent competitors in other pet food include Sera Chile and Pet’s Chile.

PROSPECTS

  • While other pet food will continue to perform well over the forecast period, total volume and constant 2014 price value growth rates are expected to be slower than during the review period. This will mainly be due to increasing maturity and the slower growth of the other pet population. Nonetheless, demand for other pet food will remain robust overall as rising urbanisation and busier lifestyles continue to lead many consumers to favour smaller less demanding pets like birds, fish, small mammals and reptiles. New launches, improvements in distribution, price promotions and other marketing activities will also help to sustain the positive development of other pet food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Other Pet Food industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Other Pet Food industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Other Pet Food in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Other Pet Food in Chile?
  • What are the major brands in Chile?
  • How is the current retail distribution landscape impacting overall category performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

Table of Contents

Other Pet Food in Chile - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY INDICATORS

  • Table 1 Other Pet Population 2009-2014

CATEGORY DATA

  • Table 2 Sales of Other Pet Food by Category: Volume 2009-2014
  • Table 3 Sales of Other Pet Food by Category: Value 2009-2014
  • Table 4 Sales of Other Pet Food by Category: % Volume Growth 2009-2014
  • Table 5 Sales of Other Pet Food by Category: % Value Growth 2009-2014
  • Table 6 LBN Brand Shares of Bird Food: % Value 2010-2013
  • Table 7 LBN Brand Shares of Fish Food: % Value 2010-2013
  • Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2010-2013
  • Table 9 Forecast Sales of Other Pet Food by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Other Pet Food by Category: Value 2014-2019
  • Table 11 Forecast Sales of Other Pet Food by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Other Pet Food by Category: % Value Growth 2014-2019

Other Pet Food in Chile - Company Profiles

Champion SA in Pet Care (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Champion SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Champion SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 3 Champion SA: Competitive Position 2013

Pet Care in Chile - Industry Context

EXECUTIVE SUMMARY

Strong economy boosting sales

Economy brands rapidly losing market share

Space limitations and urban lifestyles affecting consumer pet preferences

Nutripro strengthens position as leading player within pet care

More moderate growth expected after period of dynamism

KEY TRENDS AND DEVELOPMENTS

Smaller pets find favour among Chileans

Product innovations fuel value growth

Stray dog populatrion results in new municipal ordinances

Traditional channel continues to be a factor in overall market

MARKET INDICATORS

  • Table 13 Pet Populations 2009-2014

MARKET DATA

  • Table 14 Sales of Pet Food by Category: Volume 2009-2014
  • Table 15 Sales of Pet Care by Category: Value 2009-2014
  • Table 16 Sales of Pet Food by Category: % Volume Growth 2009-2014
  • Table 17 Sales of Pet Care by Category: % Value Growth 2009-2014
  • Table 18 NBO Company Shares of Pet Food: % Value 2009-2013
  • Table 19 LBN Brand Shares of Pet Food: % Value 2010-2013
  • Table 20 NBO Company Shares of Dog and Cat Food: % Value 2009-2013
  • Table 21 LBN Brand Shares of Dog and Cat Food: % Value 2010-2013
  • Table 22 Penetration of Private Label in Pet Care by Category: % Value 2009-2013
  • Table 23 Distribution of Pet Care by Format: % Value 2009-2014
  • Table 24 Distribution of Pet Care by Format and Category: % Value 2014
  • Table 25 Distribution of Dog and Cat Food by Format: % Value 2009-2014
  • Table 26 Distribution of Dog and Cat Food by Format and Category: % Value 2014
  • Table 27 Forecast Sales of Pet Food by Category: Volume 2014-2019
  • Table 28 Forecast Sales of Pet Care by Category: Value 2014-2019
  • Table 29 Forecast Sales of Pet Food by Category: % Volume Growth 2014-2019
  • Table 30 Forecast Sales of Pet Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Other Pet Food
    • Bird Food
    • Fish Food
    • Small Mammal/Reptile Food

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Pet Population
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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