Fish food is expected to be by far the most dynamic performer within other pet food in volume growth terms over the forecast period. It will continue to profit from the steady expansion of the pet fish population thanks to the rising number of fishkeeping and home aquarium enthusiasts in Turkey.
While bird food and small mammal/reptile food volume sales are projected to rise throughout the forecast period, growth rates look set to slow steadily. This is partly due to increasing maturity, but also reflects the fact that after having picked up during the first few years of the pandemic, ownership rates for birds, small mammals and reptiles are now reverting to historical norms.
Given the ongoing cost-of-living crisis, the early years of the forecast period are likely to see many consumers trade down to cheaper brands and product types in other pet food categories. However, as inflation recedes and purchasing power improves, it is expected Turks will show greater interest in more expensive varieties that are made with higher quality natural ingredients and formulated to provide optimum health benefits for animals depending on their species, breed, age etc.
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Understand the latest market trends and future growth opportunities for the Other Pet Food industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Pet Food industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Pet Food
This is the aggregation of bird, fish and small mammal/reptile foods.
See All of Our DefinitionsThis report originates from Passport, our Other Pet Food research and analysis database.
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