In 2026, other pet food in Mexico is set to experience steady 5% value growth on 2025, reaching a retail value of MXN960 million, reflecting its niche and mature nature within the broader pet care landscape. As volume growth is more moderate, this indicates that price increases are a significant driver of value growth rather than volume expansion. This pattern suggests consumers are willing to pay more for quality or specialised products despite relatively stable consumption volumes.

In 2026, the other pet food category in France is expected to experience a continuation of volume declines, with retail volume falling to 47,663 tonnes. This contrasts with anticipated moderate value growth in retail sales, which is set to reach EUR307 million, increasing by 2%. The overall trend reflects a consumer shift away from smaller pets such as small mammals, reptiles, fish, and birds, towards dogs and cats. The demand for other pet food is being constrained by the specific dietary needs

In 2026, other pet food in Peru is set to experience a slight volume contraction, with retail volumes expected to decline to 1,048 tonnes from 1,053 tonnes in 2025. Retail value sales are also set to see a minor decline, remaining at PEN34.9 million, indicating relative price stability despite volume pressures. Compared to broader regional trends in Latin America, the category remains less dynamic, largely due to the relatively small populations of birds, fish, small mammals, and reptiles compar

In 2026, other pet food in Austria is experiencing a nuanced performance characterised by moderate value growth alongside limited growth in volume sales. Retail sales are expected to reach EUR57.8 million, with current value growth of 2%, reflecting rising consumer expenditure, despite retail volumes increasing by only 1% to 7,452 tonnes. This suggests that although the overall quantity of products purchased is stabilising, average prices and product sophistication are increasing, driving strong

Value sales of other pet food in Norway are expected to remain flat in current value terms in 2025. Nevertheless, the market benefits from a stable and loyal consumer base that continues to invest in species-appropriate diets. Demand is being supported by a growing interest in higher-quality products, especially among owners of small mammals and reptiles, where tailored nutrition and functional benefits are gaining ground.

Other pet food is achieving small positive value sales in Poland in 2025, driven by sales of small mammal food. Small mammals are the most popular animals in other pets in the country, also seeing growth in population in 2025. While reptiles form a smaller group of pets, this population is also seeing positive growth. Meanwhile, bird and fish populations are in marginal declines.

Positive value sales growth for other pet food continues in 2025, though at a slightly slower pace than in 2024. Unlike the more dynamic cat and dog food, other pet food is less attractive to new competitive entrants, resulting in stable unit-price growth that nevertheless remains the highest across the three categories. Owners of birds, fish, small mammals and reptiles face few feeding alternatives, since table scraps are often unsuitable for these species, creating inelastic demand that underp

Despite economic headwinds in 2025, the market for other pet food in Brazil continued to perform positively, buoyed by the growing popularity of non-traditional pets such as birds, rodents and fish. While inflationary pressures and cautious spending shaped broader consumption trends, the affection for smaller or lower-maintenance pets remained resilient. In particular, bird food continued to account for the largest share of value sales, supported by both domestic bird owners and the widespread c

Sales of other pet food remain relatively flat in Morocco in 2025, with value managing to achieve a positive growth figure while volume remains in a slump. Other pets are not as popular in the country, with cats being the preferred pets and dogs being kept mainly as working animals. Sales of other pet food are also impacted by the fact that many owners feed their other pets unpackaged food, such as worms or bread for fish and birds, or table scraps for small mammals. Meanwhile, the most popular

Value sales of other pet food is slumping into a negative figure in Switzerland in 2025, while volume sales are flat. This is mainly attributed to a normalisation effect following two years of stronger sales, which were inspired by the heightened levels of pet ownership during the era of the pandemic.

Value sales of other pet food are expected to increase in 2025, supported by a growing cultural openness towards pet ownership and adoption, as consumers become more receptive to the idea of keeping companion animals. This has resulted in steady growth in the population of small pets like turtles, birds, fish, rabbits, guinea pigs and hamsters. Some consumers are opting for smaller pets as an alternative to larger animals such as cats and dogs, which typically require more space, greater care, a

Sales of other pet food in Sweden are expected to decline slightly in 2025, reflecting a stable or shrinking population of pets such as birds, fish, and small mammals. Compared to the dog and cat food categories, purchasing in this segment is less frequent and more price-sensitive, with consumers typically focused on routine feeding rather than premiumisation. Limited product innovation and constrained shelf space in general retail further contribute to the category’s underperformance. Nonethele

Overall, retail volume sales of other pet food in Finland are expected to increase very marginally over 2025, although a marginal drop in retail current value sales is projected. Nonetheless, the steady presence of niche pet ownership maintains a demand for other pet food. Households keeping fish, birds, small mammals and reptiles continue to drive consistent demand for species-specific food, often requiring tailored nutritional solutions. The category also benefits from stable purchasing patter

Other pet food in Denmark is set to experience a slight decline in retail volume and value sales over 2025 due to a combination of factors. In the post-pandemic era, daily routines have normalised in Denmark and consumer interest in maintaining non-traditional pets like birds and small mammals has waned. The population of other pets in Denmark has also stagnated further limiting demand and sales potential. Inflationary pressures have equally been a compromising factor, as consumers are more cost

Other pet food is expected to see modest current value growth in Vietnam in 2025. Fish are the most popular animals amongst other pets, followed by birds. The growth of the fish population has remained stable over the review period, while the expansion of the bird population has been slower. The growth of the bird population has been challenged by availability, as birds are procured from forested areas and these are controlled by government agencies. The size of the populations of other small pe

Sales of other pet food in Hong Kong increased in 2025, primarily due to the stable populations of birds and small mammals/reptiles. This growth signifies a notable shift in pet ownership preferences, as more individuals and families are opting for these types of pets over traditional larger animals. One of the primary reasons for this trend is the lower level of responsibility required when caring for smaller pets. Unlike larger animals, which often demand significant time, space, and resources

Growth in other pet food current value sales in the Netherlands in 2025 looks set to be modest and substantially lower than in 2024, while volume sales are projected to decline slightly. The downturn mainly reflects the fact that rates of expansion in the country’s pet bird, fish, small mammal and reptile populations have remained sluggish or slowed in recent years. This is partly because busier lifestyles and cost-of-living pressures have discouraged many households from keeping such animals, b

Demand for other pet food in the US continues to experience challenges as pets in this space are increasingly more appealing to hobbyists than first-time pet owners (often families). This shift towards hobbyists, who often have a broader understanding and higher income better disposed to properly care for more exotic pets, has had some positive impact on pet populations. Notably, the more resilient nature of hobbyists, often less inclined to surrender their pets or trade down, has contributed to

Sales of other pet food continue to experience steady growth in current value terms in 2025 driven by the ongoing rise in the populations of birds, fish, small mammals and reptiles. This reflects a continuous trend in pet ownership preferences, with more people opting for these types of pets. The lower level of responsibility associated with caring for smaller pets, which typically require less time, space, and resources compared to dogs and cats makes them appealing options for individuals or f

The rate of growth in retail current value sales of other pet food will accelerate slightly in 2025, with fish food the dominant category and small mammal /reptile food the most dynamic. The other pet population fell sharply in 2022 in the wake of the Russian invasion of Ukraine, and while it rebounded during subsequent years, it will remain well below its pre-war level in 2025. Largely as a result of this, other pet food will continue to underperform cat and dog food in 2025. Moreover, since th

The other pet food category in Turkey faces slower growth in 2025 amid weaker overall demand. Bird food is the largest category by volume, with the number of pet birds in Turkey rising only marginally in 2025. There is a strong tradition of keeping pet birds in Turkey, especially species like canaries and budgerigars, which is supported by urbanisation and the psychological benefits of having birds as pets. Compared to cats and dogs, birds have lower maintenance costs, which makes them an attrac

Sales of other pet food, including bird, fish, mammal, and reptile food, is experiencing modest growth in Greece. The slight increase in volume sales is influenced by the rising trend of creating small, natural ecosystems at home, such as aquariums and terrariums, which gained popularity during and after the COVID-19 pandemic as a way to enhance indoor environments. Pet stores and e-commerce platforms have made it easier to access specialised food for these more unusual pets, contributing to inc

The rate of growth in other pet food will accelerate slightly but remain modest in 2025, underpinned by a rising population of birds, fish and small mammals/reptiles in Ireland. The cost of owning these pets is significantly lower than dogs or cats, and they are more suitable for smaller living spaces and apartments. Thus, many people looking for a pet are likely to prefer a small mammal to a cat or dog. There is growing consumer interest in specialised, premium nutritional products for these pe

As the Year of the Snake progresses, the small mammal/reptile food market is anticipated to experience strong growth. This trend is driven by their association with good fortune and the belief that they are easy to care for. Special pets have unique requirements for their environment, including temperature and light, necessitating attentive care from their owners. Consequently, there is an increasing need for information regarding their specific needs.