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Company Profile

Otsuka Holdings Co Ltd in Consumer Health

Jun 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Otsuka Holdings Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Vitamins and Dietary Supplements market and the global economy.

Company and market share data provide a detailed look at the financial position of Otsuka Holdings Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Otsuka Holdings Co Ltd This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Otsuka Holdings Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Vitamins and Dietary Supplements research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Strategic Evaluation

Key company facts

  • Strategic Evaluation

Positive results for Otsuka mainly due to Abilify

  • Strategic Evaluation

SWOT – Otsuka Holdings Co Ltd

  • Strategic Evaluation

Key strategic objectives and challenges

  • Strategic Evaluation

Competitive Positioning

Otsuka outperforms wider consumer health market

  • Competitive Positioning

Consumer health remains fragmented

  • Competitive Positioning

VDS – where Otsuka's strength lies

  • Competitive Positioning

Lack of geographic diversity

  • Competitive Positioning

Otsuka – organic growth despite acquisitions

  • Competitive Positioning

Geographic Opportunities

Absent from most dynamic markets in consumer health

  • Geographic Opportunities

Single vitamins crucial to Otsuka – limited reach in fish oils

  • Geographic Opportunities

Vitamin B – growth driven by ageing population

  • Geographic Opportunities

Consider acquisition in China to acquire distribution network

  • Geographic Opportunities

Consider expanding SOYJOY into meal replacement

  • Geographic Opportunities

Product Opportunities

Introduce more segmentation in multivitamins

  • Product Opportunities

Widespread opportunity in US

  • Product Opportunities

Opportunities in China

  • Product Opportunities

Calcium supplements lead growth in China

  • Product Opportunities

Expand in weight management outside of Western Europe

  • Product Opportunities

Expand in sports nutrition through Isostar

  • Product Opportunities

Brand Strategy

Nature Made – strong proposition in anti-ageing

  • Brand Strategy

Operations

Expansion places new demands on infrastructure

  • Operations

Recommendations

Key recommendations

  • Recommendations

Samples

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