You are here: HomeSolutionsIndustriesRetailing
print my pages

Company Profile

Otto Group in Retailing

Mar 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Otto Group delivers a detailed strategic analysis of the company's business, examining its performance in the Non-Store Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Otto Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Otto Group This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Otto Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Non-Store Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Introduction

Definitions

Strategic Evaluation

Key company facts

SWOT: Otto Group

Key strategic objectives and challenges

Competitive Positioning

Saturation in Europe and homeshopping holds Otto Group back

Otto drops down the list as rivals’ sales growth outstrips it

Global Retail Strategy

Otto Group’s historical sales breakdown by channel

Otto’s wider corporate strategy in 2011

The importance of the domestic market to Otto Group’s sales

The importance of international markets for Otto’s retail revenue

Otto: Limited store presence, ever-expanding internet presence

Review of Otto Group’s store-based retail operations in 2011

Review of Otto Group’s homeshopping operations

Time-poor consumers appreciate distance selling channels

Highest per capita homeshopping markets in 2011 and 2016

Review of Otto Group’s internet retailing revenues

Product Strategy

Does Otto Group have too many apparel retail brands ?

Otto well placed to benefit from increased distance sales

Bigger drive needed to expand non-apparel retail brands

Appliances to join electronics as major distance sales category

Operations

Locations of headquarters show extent of decentralisation at Otto

Otto benefits from its advanced logistics arm, Hermes

Opportunities and Recommendations

Key recommendations

Samples

Please update/install flash.

my pages

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!