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Global Briefing

Packaged Food 2010 - Part 2: Global Market Opportunities

Nov 2010

Price: US$2,000

About this Report

About this Report

Added value still matters. Despite lingering economic uncertainty and mounting scrutiny of product health claims, consumers remain willing to spend a bit more on food that does, or stands for, ‘something’. As such, health and wellness will continue to drive the food industry, but manufacturers must be more diligent in their R&D. Industry players must also maximise lifestyle positionings and speak directly to consumers’ traits and aspirations to succeed in an increasingly competitive market.


What this report includes

  • Up-to-the minute analysis of the latest trends in the industry
  • New product development, forecasts and other themes
  • Unique graphics and illustrated case studies
  • Most recent brand and company news
  • New insight into the size and shape of the market

Why buy this report

  • Clear, concise powerpoint format makes it easy to digest
  • Leading industry opinion keeps you abreast of latest news and trends
  • Forward-looking outlook on a category, market or issue affecting the industry
  • Latest five year forecasts assess how the market is predicted to develop
  • Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

Table of Contents

Table of Contents

Introduction

Scope

Objectives of Global Briefing

Find Out More With Other Euromonitor Global Briefings

Key Findings

The End of Health and Wellness?

Health and Wellness Continues to Dominate Food Industry

Nestlé Health Sciences Blurs Line Between Food, Pharma

Will Economic Uncertainty Derail Health and Wellness?

Better For You Strategies Centre on Salt Reduction

Fortified/Functional Disappoints But Bright Spots Remain

Omega-3 Fatty Acids Most Successful Functional Ingredient

Regulatory Hurdles Complicate Health and Wellness Sales

Impact of EFSA Guidelines on EU Packaged Food Market

EFSA Impact Could Extend Well Beyond European Union

Consumer Faith in Health and Wellness Under Greater Strain

Danone Adapts to New Regulatory/Marketing Environment

The End of Probiotics Creates Opportunities Elsewhere

Top Health and Wellness Packaged Food Ingredients to Watch

‘Hot’ Health and Wellness Ingredients to Watch

Lifestyle Brands

The Continued Rise of ‘Lifestyle’ Package Food Brands

Michel & Augustin Yaourt Onctueux Yoghurt in France

Kraft Pacific Whole Wheat Biscuits in China

Kellogg’s Krave Breakfast Cereal in the UK

Nestlé’s Alpino , Nescau and Neston Milk Drinks in Brazil

Kraft’s Alpen Gold Impulse Ice Cream in Azerbaijan

Ben & Jerry’s Caramel Hat Trick Ice Cream in Canada

Ethical Consumerism

Social Pressures Supersede Economic Uncertainty, Concerns

Organic Food Moves from Activism to Premium Positioning

The Rise of the Ethical Packaged Food Consumer

Organic Packaged Food: Subdued But Far From Beaten

More Food Manufacturers Move to Fair Trade Sourcing

Availability and Price Segmentation Key to UK Success…

…But Recession Hampers Demand for Fair Trade in the USA

Potential for Fair Trade Chocolate as Economy Recovers

SWOT Analysis for Ethical Packaged Food

Final Conclusions

Final Conclusions: What Now For Health and Wellness Food?

Final Conclusions: Lifestyle Marketing Will Define Brands

Final Conclusions: Does Ethical Food Have a Future?

Final Conclusions for Packaged Food: 2010 and Beyond

Report Definitions

Data Parameters

Report Terms and Definitions

Product Definitions

Retail Distribution Definitions

Samples

Packaged Food 2010 - Part 2.jpg

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