print

Country Report

Pakistan Flag Packaged Food in Pakistan

| Pages: 215

Price: US$6,500

About this Report

EXECUTIVE SUMMARY

High Inflation leads to increase in value sales

In 2013, the economy in Pakistan was affected by high inflation. A weak currency, increasing cost of fuel, energy crisis and increasing cost of agriculture further fed into a weak currency. In 2013, most of packaged good categories were predicted to record moderate growth in volume terms. Additionally, many lower-income consumers turned to unpackaged food and economy brands. As lower-income consumers could afford the same brands they switched to unpackaged food to fulfil their needs.

Convenience factor leads to adoption of packaged and frozen processed food

Consumers started to demand quick and convenient food products due to busier lifestyles. Most of the consumers are shifting to packaged food or frozen food because it was considered more hygienic and healthier as compared to the unhygienic food from roadside stalls and dirty markets. Many consumers increasingly switched from unpackaged milk to hygienic and healthy packaged milk over the review period.

Domestic companies pose strong competition to multinationals

Although multinationals like Nestlé Pakistan Ltd and Unilever Pakistan Ltd continued to maintain the lead, domestic manufacturers started to offer tough competition. Since most the domestic companies offer products that are aligned with consumers’ preferences, they were increasingly preferred. Domestic companies also benefited from a good understanding of consumers’ needs, enjoyed wide distribution networks, cost-efficient supply chain and offered products at an affordable price point. In 2013, domestic companies such as Engro Foods (Pvt) Ltd, being a local manufacturer, added the Pakistani logo to its advertisements to make an emotional connection with consumers.

Supermarkets/hypermarkets continue to gain share from traditional grocers

Chained supermarkets and hypermarkets continued to expanding rapidly in Pakistan in 2013. Many consumers started to buy products from these channels because of the availability of many brands and a comfortable shopping environment. To leverage on the potential, international players such as Germany’s Metro Cash & Carry (MCC) and France’s Carrefour entered the country. Many retailers also entered into joint ventures with local companies to set up retail stores. For instance, MCC Pakistan and Makro-Habib Pakistan (a leading local wholesaler) completed their merger in June 2012 and the merged entity is likely to operate nine wholesale centres in four major cities.

Positive growth expected in both retail value and volume terms

Social and economic problems such as political instability, flood and high inflation are expected to limit the growth of packaged food in Pakistan. Staples such as spreads, and oils and fats, noodles and dairy will record strong volume growth, as manufacturers are likely to focus on economy brands. Indulgence and luxury products, in contrast, would face challenges, as consumers might prefer to stay away from premium and non-essential packaged food products.

Samples (FAQs about samples):

doc_pdf.png Sample Packaged Food Market Research Report

doc_excel_table.png Sample Packaged Food Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged Food industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged Food industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Packaged Food in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged Food in Pakistan?
  • What are the major brands in Pakistan?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

High Inflation leads to increase in value sales

Convenience factor leads to adoption of packaged and frozen processed food

Domestic companies pose strong competition to multinationals

Supermarkets/hypermarkets continue to gain share from traditional grocers

Positive growth expected in both retail value and volume terms

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 6 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 9 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 10 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 11 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 12 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 16 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 17 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 18 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 19 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 20 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 21 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 23 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 26 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 27 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 30 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 31 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 32 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 33 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 35 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 36 Sales of Packaged Food by Category: Value 2008-2013
  • Table 37 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 39 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 40 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 41 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 42 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 43 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 44 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 45 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 46 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 47 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Packaged Food in Pakistan - Company Profiles

Ashrafi Foods Industries in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Ashrafi Foods Industries: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Ashrafi Foods Industries: Competitive Position 2013

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Engro Foods (Pvt) Ltd: Key Facts
  • Summary 5 Engro Foods (Pvt) Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Engro Foods (Pvt) Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Table 48 Summary4 Engro Foods (Pvt) Ltd: Competitive Position 2013

K&N's Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 K&N's Foods (Pvt) Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 K&N's Foods (Pvt) Ltd: Competitive Position 2013

Baby Food in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 49 Sales of Baby Food by Category: Volume 2008-2013
  • Table 50 Sales of Baby Food by Category: Value 2008-2013
  • Table 51 Sales of Baby Food by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Baby Food by Category: % Value Growth 2008-2013
  • Table 53 Sales of Special Baby Milk Formula by Soy-based Vs Dairy-based: % Value 2013
  • Table 54 NBO Company Shares of Baby Food: % Value 2009-2013
  • Table 55 LBN Brand Shares of Baby Food: % Value 2010-2013
  • Table 56 Distribution of Baby Food by Format: % Value 2008-2013
  • Table 57 Forecast Sales of Baby Food by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Baby Food by Category: Value 2013-2018
  • Table 59 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018

Baked Goods in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 61 Sales of Baked Goods by Category: Volume 2008-2013
  • Table 62 Sales of Baked Goods by Category: Value 2008-2013
  • Table 63 Sales of Baked Goods by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Baked Goods by Category: % Value Growth 2008-2013
  • Table 65 Sales of Packaged/Industrial Cakes by Single Portion vs Multi-pack: % Value 2008-2013
  • Table 66 NBO Company Shares of Baked Goods: % Value 2009-2013
  • Table 67 LBN Brand Shares of Baked Goods: % Value 2010-2013
  • Table 68 Distribution of Baked Goods by Format: % Value 2008-2013
  • Table 69 Forecast Sales of Baked Goods by Category: Volume 2012-2017
  • Table 70 Forecast Sales of Baked Goods by Category: Value 2012-2017
  • Table 71 Forecast Sales of Baked Goods by Category: % Volume Growth 2012-2017
  • Table 72 Forecast Sales of Baked Goods by Category: % Value Growth 2012-2017

Biscuits in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 73 Sales of Biscuits by Category: Volume 2008-2013
  • Table 74 Sales of Biscuits by Category: Value 2008-2013
  • Table 75 Sales of Biscuits by Category: % Volume Growth 2008-2013
  • Table 76 Sales of Biscuits by Category: % Value Growth 2008-2013
  • Table 77 NBO Company Shares of Biscuits: % Value 2009-2013
  • Table 78 LBN Brand Shares of Biscuits: % Value 2010-2013
  • Table 79 Distribution of Biscuits by Format: % Value 2008-2013
  • Table 80 Forecast Sales of Biscuits by Category: Volume 2012-2017
  • Table 81 Forecast Sales of Biscuits by Category: Value 2012-2017
  • Table 82 Forecast Sales of Biscuits by Category: % Volume Growth 2012-2017
  • Table 83 Forecast Sales of Biscuits by Category: % Value Growth 2012-2017

Breakfast Cereals in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 84 Sales of Breakfast Cereals by Category: Volume 2008-2013
  • Table 85 Sales of Breakfast Cereals by Category: Value 2008-2013
  • Table 86 Sales of Breakfast Cereals by Category: % Volume Growth 2008-2013
  • Table 87 Sales of Breakfast Cereals by Category: % Value Growth 2008-2013
  • Table 88 NBO Company Shares of Breakfast Cereals: % Value 2009-2013
  • Table 89 LBN Brand Shares of Breakfast Cereals: % Value 2010-2013
  • Table 90 Distribution of Breakfast Cereals by Format: % Value 2008-2013
  • Table 91 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
  • Table 92 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
  • Table 93 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
  • Table 94 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017

Canned/Preserved Food in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 95 Sales of Canned/Preserved Food by Category: Volume 2008-2013
  • Table 96 Sales of Canned/Preserved Food by Category: Value 2008-2013
  • Table 97 Sales of Canned/Preserved Food by Category: % Volume Growth 2008-2013
  • Table 98 Sales of Canned/Preserved Food by Category: % Value Growth 2008-2013
  • Table 99 NBO Company Shares of Canned/Preserved Food: % Value 2009-2013
  • Table 100 LBN Brand Shares of Canned/Preserved Food: % Value 2009-2012
  • Table 101 Distribution of Canned/Preserved Food by Format: % Value 2008-2013
  • Table 102 Forecast Sales of Canned/Preserved Food by Category: Volume 2013-2018
  • Table 103 Forecast Sales of Canned/Preserved Food by Category: Value 2013-2018
  • Table 104 Forecast Sales of Canned/Preserved Food by Category: % Volume Growth 2013-2018
  • Table 105 Forecast Sales of Canned/Preserved Food by Category: % Value Growth 2013-2018
  • Summary 9 Other Canned/Preserved Food: Product Types

Cheese in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 106 Sales of Cheese by Category: Volume 2008-2013
  • Table 107 Sales of Cheese by Category: Value 2008-2013
  • Table 108 Sales of Cheese by Category: % Volume Growth 2008-2013
  • Table 109 Sales of Cheese by Category: % Value Growth 2008-2013
  • Table 110 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2008-2013
  • Table 111 NBO Company Shares of Cheese: % Value 2009-2013
  • Table 112 LBN Brand Shares of Cheese: % Value 2010-2013
  • Table 113 Distribution of Cheese by Format: % Value 2008-2013
  • Table 114 Forecast Sales of Cheese by Category: Volume 2013-2018
  • Table 115 Forecast Sales of Cheese by Category: Value 2013-2018
  • Table 116 Forecast Sales of Cheese by Category: % Volume Growth 2013-2018
  • Table 117 Forecast Sales of Cheese by Category: % Value Growth 2013-2018

Chilled Processed Food in Pakistan - Category Analysis

TRENDS

Chocolate Confectionery in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 118 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 119 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 120 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 121 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 122 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 123 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 124 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 125 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 126 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 127 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 128 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 129 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Dried Processed Food in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 130 Sales of Dried Processed Food by Category: Volume 2008-2013
  • Table 131 Sales of Dried Processed Food by Category: Value 2008-2013
  • Table 132 Sales of Dried Processed Food by Category: % Volume Growth 2008-2013
  • Table 133 Sales of Dried Processed Food by Category: % Value Growth 2008-2013
  • Table 134 NBO Company Shares of Dried Processed Food: % Value 2009-2013
  • Table 135 LBN Brand Shares of Dried Processed Food: % Value 2010-2013
  • Table 136 Distribution of Dried Processed Food by Format: % Value 2008-2013
  • Table 137 Forecast Sales of Dried Processed Food by Category: Volume 2013-2018
  • Table 138 Forecast Sales of Dried Processed Food by Category: Value 2013-2018
  • Table 139 Forecast Sales of Dried Processed Food by Category: % Volume Growth 2013-2018
  • Table 140 Forecast Sales of Dried Processed Food by Category: % Value Growth 2013-2018

Drinking Milk Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 141 Sales of Drinking Milk Products by Category: Volume 2008-2013
  • Table 142 Sales of Drinking Milk Products by Category: Value 2008-2013
  • Table 143 Sales of Drinking Milk Products by Category: % Volume Growth 2008-2013
  • Table 144 Sales of Drinking Milk Products by Category: % Value Growth 2008-2013
  • Table 145 NBO Company Shares of Drinking Milk Products: % Value 2009-2013
  • Table 146 LBN Brand Shares of Drinking Milk Products: % Value 2010-2013
  • Table 147 Distribution of Drinking Milk Products by Format: % Value 2008-2013
  • Table 148 Forecast Sales of Drinking Milk Products Products by Category: Volume 2013-2018
  • Table 149 Forecast Sales of Drinking Milk Products Products by Category: Value 2013-2018
  • Table 150 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2013-2018
  • Table 151 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2013-2018

Gum in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 152 Sales of Gum by Category: Volume 2008-2013
  • Table 153 Sales of Gum by Category: Value 2008-2013
  • Table 154 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 155 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 156 NBO Company Shares of Gum: % Value 2009-2013
  • Table 157 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 158 Distribution of Gum by Format: % Value 2008-2013
  • Table 159 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 160 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 161 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 162 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Ice Cream in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 163 Sales of Ice Cream by Category: Volume 2008-2013
  • Table 164 Sales of Ice Cream by Category: Value 2008-2013
  • Table 165 Sales of Ice Cream by Category: % Volume Growth 2008-2013
  • Table 166 Sales of Ice Cream by Category: % Value Growth 2008-2013
  • Table 167 NBO Company Shares of Ice Cream: % Value 2009-2013
  • Table 168 LBN Brand Shares of Ice Cream: % Value 2010-2013
  • Table 169 Distribution of Ice Cream by Format: % Value 2008-2013
  • Table 170 Forecast Sales of Ice Cream by Category: Volume 2012-2017
  • Table 171 Forecast Sales of Ice Cream by Category: Value 2012-2017
  • Table 172 Forecast Sales of Ice Cream by Category: % Volume Growth 2012-2017
  • Table 173 Forecast Sales of Ice Cream by Category: % Value Growth 2012-2017

Noodles in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 174 Sales of Frozen Processed Food by Category: Volume 2008-2013
  • Table 175 Sales of Frozen Processed Food by Category: Value 2008-2013
  • Table 176 Sales of Frozen Processed Food by Category: % Volume Growth 2008-2013
  • Table 177 Sales of Frozen Processed Food by Category: % Value Growth 2008-2013
  • Table 178 NBO Company Shares of Frozen Processed Food: % Value 2009-2013
  • Table 179 LBN Brand Shares of Frozen Processed Food: % Value 2010-2013
  • Table 180 Distribution of Frozen Processed Food by Format: % Value 2008-2013
  • Table 181 Forecast Sales of Frozen Processed Food by Category: Volume 2013-2018
  • Table 182 Forecast Sales of Frozen Processed Food by Category: Value 2013-2018
  • Table 183 Forecast Sales of Frozen Processed Food by Category: % Volume Growth 2013-2018
  • Table 184 Forecast Sales of Frozen Processed Food by Category: % Value Growth 2013-2018
  • Table 185 Other Frozen Processed Food: Product Types

Noodles in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 186 Sales of Noodles by Category: Volume 2008-2013
  • Table 187 Sales of Noodles by Category: Value 2008-2013
  • Table 188 Sales of Noodles by Category: % Volume Growth 2008-2013
  • Table 189 Sales of Noodles by Category: % Value Growth 2008-2013
  • Table 190 NBO Company Shares of Noodles: % Value 2009-2013
  • Table 191 LBN Brand Shares of Noodles: % Value 2010-2013
  • Table 192 Distribution of Noodles by Format: % Value 2008-2013
  • Table 193 Forecast Sales of Noodles by Category: Volume 2013-2018
  • Table 194 Forecast Sales of Noodles by Category: Value 2013-2018
  • Table 195 Forecast Sales of Noodles by Category: % Volume Growth 2013-2018
  • Table 196 Forecast Sales of Noodles by Category: % Value Growth 2013-2018

Oils and Fats in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 197 Sales of Oils and Fats by Category: Volume 2008-2013
  • Table 198 Sales of Oils and Fats by Category: Value 2008-2013
  • Table 199 Sales of Oils and Fats by Category: % Volume Growth 2008-2013
  • Table 200 Sales of Oils and Fats by Category: % Value Growth 2008-2013
  • Table 201 NBO Company Shares of Oils and Fats: % Value 2009-2013
  • Table 202 LBN Brand Shares of Oils and Fats: % Value 2010-2013
  • Table 203 Distribution of Oils and Fats by Format: % Value 2008-2013
  • Table 204 Forecast Sales of Oils and Fats by Category: Volume 2012-2017
  • Table 205 Forecast Sales of Oils and Fats by Category: Value 2012-2017
  • Table 206 Forecast Sales of Oils and Fats by Category: % Volume Growth 2012-2017
  • Table 207 Forecast Sales of Oils and Fats by Category: % Value Growth 2012-2017

Other Dairy in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 208 Sales of Other Dairy by Category: Volume 2008-2013
  • Table 209 Sales of Other Dairy by Category: Value 2008-2013
  • Table 210 Sales of Other Dairy by Category: % Volume Growth 2008-2013
  • Table 211 Sales of Other Dairy by Category: % Value Growth 2008-2013
  • Table 212 Distribution of Other Dairy by Format: % Value 2008-2013
  • Table 213 Forecast Sales of Other Dairy by Category: Volume 2013-2018
  • Table 214 Forecast Sales of Other Dairy by Category: Value 2013-2018
  • Table 215 Forecast Sales of Other Dairy by Category: % Volume Growth 2013-2018
  • Table 216 Forecast Sales of Other Dairy by Category: % Value Growth 2013-2018

Other Dairy in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 217 Sales of Meal Replacement by Category: Volume 2008-2013
  • Table 218 Sales of Meal Replacement by Category: Value 2008-2013
  • Table 219 Sales of Meal Replacement by Category: % Volume Growth 2008-2013
  • Table 220 Sales of Meal Replacement by Category: % Value Growth 2008-2013
  • Table 221 Sales of Meal Replacement Slimming by Type: % Value Breakdown 2008-2013
  • Table 222 NBO Company Shares of Meal Replacement: % Value 2009-2013
  • Table 223 LBN Brand Shares of Meal Replacement: % Value 2010-2013
  • Table 224 Distribution of Meal Replacement by Format: % Value 2008-2013
  • Table 225 Forecast Sales of Meal Replacement by Category: Volume 2013-2018
  • Table 226 Forecast Sales of Meal Replacement by Category: Value 2013-2018
  • Table 227 Forecast Sales of Meal Replacement by Category: % Volume Growth 2013-2018
  • Table 228 Forecast Sales of Meal Replacement by Category: % Value Growth 2013-2018

Pasta in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 229 Sales of Pasta by Category: Volume 2008-2013
  • Table 230 Sales of Pasta by Category: Value 2008-2013
  • Table 231 Sales of Pasta by Category: % Volume Growth 2008-2013
  • Table 232 Sales of Pasta by Category: % Value Growth 2008-2013
  • Table 233 NBO Company Shares of Pasta: % Value 2009-2013
  • Table 234 LBN Brand Shares of Pasta: % Value 2010-2013
  • Table 235 Distribution of Pasta by Format: % Value 2008-2013
  • Table 236 Forecast Sales of Pasta by Category: Volume 2013-2018
  • Table 237 Forecast Sales of Pasta by Category: Value 2013-2018
  • Table 238 Forecast Sales of Pasta by Category: % Volume Growth 2013-2018
  • Table 239 Forecast Sales of Pasta by Category: % Value Growth 2013-2018

Ready Meals in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 240 Sales of Ready Meals by Category: Volume 2008-2013
  • Table 241 Sales of Ready Meals by Category: Value 2008-2013
  • Table 242 Sales of Ready Meals by Category: % Volume Growth 2008-2013
  • Table 243 Sales of Ready Meals by Category: % Value Growth 2008-2013
  • Table 244 Sales of Ready Meals by Vegetarian vs Non-vegetarian: % Value 2013
  • Table 245 NBO Company Shares of Ready Meals: % Value 2009-2013
  • Table 246 LBN Brand Shares of Ready Meals: % Value 2010-2013
  • Table 247 Distribution of Ready Meals by Format: % Value 2008-2013
  • Table 248 Forecast Sales of Ready Meals by Category: Volume 2013-2018
  • Table 249 Forecast Sales of Ready Meals by Category: Value 2013-2018
  • Table 250 Forecast Sales of Ready Meals by Category: % Volume Growth 2013-2018
  • Table 251 Forecast Sales of Ready Meals by Category: % Value Growth 2013-2018

Sauces, Dressings and Condiments in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 252 Sales of Sauces, Dressings and Condiments by Category: Volume 2008-2013
  • Table 253 Sales of Sauces, Dressings and Condiments by Category: Value 2008-2013
  • Table 254 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2008-2013
  • Table 255 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2008-2013
  • Table 256 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2009-2013
  • Table 257 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2010-2013
  • Table 258 Distribution of Sauces, Dressings and Condiments by Format: % Value 2008-2013
  • Table 259 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
  • Table 260 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
  • Table 261 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
  • Table 262 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Snack Bars in Pakistan - Category Analysis

TRENDS

Soup in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 263 Sales of Soup by Category: Volume 2008-2013
  • Table 264 Sales of Soup by Category: Value 2008-2013
  • Table 265 Sales of Soup by Category: % Volume Growth 2008-2013
  • Table 266 Sales of Soup by Category: % Value Growth 2008-2013
  • Table 267 NBO Company Shares of Soup: % Value 2009-2013
  • Table 268 LBN Brand Shares of Soup: % Value 2010-2013
  • Table 269 Distribution of Soup by Format: % Value 2008-2013
  • Table 270 Forecast Sales of Soup by Category: Volume 2013-2018
  • Table 271 Forecast Sales of Soup by Category: Value 2013-2018
  • Table 272 Forecast Sales of Soup by Category: % Volume Growth 2013-2018
  • Table 273 Forecast Sales of Soup by Category: % Value Growth 2013-2018

Spreads in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 274 Sales of Spreads by Category: Volume 2008-2013
  • Table 275 Sales of Spreads by Category: Value 2008-2013
  • Table 276 Sales of Spreads by Category: % Volume Growth 2008-2013
  • Table 277 Sales of Spreads by Category: % Value Growth 2008-2013
  • Table 278 NBO Company Shares of Spreads: % Value 2009-2013
  • Table 279 LBN Brand Shares of Spreads: % Value 2010-2013
  • Table 280 Distribution of Spreads by Format: % Value 2008-2013
  • Table 281 Forecast Sales of Spreads by Category: Volume 2012-2017
  • Table 282 Forecast Sales of Spreads by Category: Value 2012-2017
  • Table 283 Forecast Sales of Spreads by Category: % Volume Growth 2012-2017
  • Table 284 Forecast Sales of Spreads by Category: % Value Growth 2012-2017

Sugar Confectionery in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 285 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 286 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 287 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 288 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 289 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 290 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 291 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 292 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 293 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 294 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 295 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 296 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 10 Other Sugar Confectionery: Product Types

Sweet and Savoury Snacks in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 297 Sales of Sweet and Savoury Snacks by Category: Volume 2008-2013
  • Table 298 Sales of Sweet and Savoury Snacks by Category: Value 2008-2013
  • Table 299 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2008-2013
  • Table 300 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2008-2013
  • Table 301 Sales of Popcorn by Type: % Value Breakdown 2008-2013
  • Table 302 NBO Company Shares of Sweet and Savoury Snacks: % Value 2009-2013
  • Table 303 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2010-2013
  • Table 304 Distribution of Sweet and Savoury Snacks by Format: % Value 2008-2013
  • Table 305 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2013-2018
  • Table 306 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2013-2018
  • Table 307 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2013-2018
  • Table 308 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2013-2018

Yoghurt and Sour Milk Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 309 Sales of Yoghurt and Sour Milk Products by Category: Volume 2008-2013
  • Table 310 Sales of Yoghurt and Sour Milk Products by Category: Value 2008-2013
  • Table 311 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2008-2013
  • Table 312 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2008-2013
  • Table 313 Sales of Yoghurt by Soy-based vs Dairy-based: % Value 2012
  • Table 314 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2009-2013
  • Table 315 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2010-2013
  • Table 316 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2008-2013
  • Table 317 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
  • Table 318 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
  • Table 319 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
  • Table 320 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Packaged Food
    • Baby Food
      • Dried Baby Food
      • Milk Formula
        • Standard Milk Formula
          • Liquid Standard Milk Formula
          • Powder Standard Milk Formula
        • Follow-On Milk Formula
          • Liquid Follow-On Milk Formula
          • Powder Follow-On Milk Formula
        • Toddler Milk Formula
          • Liquid Toddler Milk Formula
          • Powder Toddler Milk Formula
        • Special Baby Milk Formula
          • Liquid Special Baby Milk Formula
          • Powder Special Baby Milk Formula
      • Prepared Baby Food
      • Other Baby Food
    • Bakery
      • Baked Goods
        • Bread
          • Bread Substitutes
          • Packaged/Industrial Bread
          • Unpackaged/Artisanal Bread
        • Cakes
          • Packaged/Industrial Cakes
          • Unpackaged/Artisanal Cakes
        • Pastries
          • Packaged/Industrial Pastries
          • Unpackaged/Artisanal Pastries
      • Biscuits
        • Savoury Biscuits and Crackers
        • Sweet Biscuits
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
      • Breakfast Cereals
        • Hot Cereals
        • RTE Cereals
          • Children's Breakfast Cereals
          • Family Breakfast Cereals
            • Flakes
            • Muesli
            • Other RTE Cereals
    • Canned/Preserved Food
      • Canned/Preserved Beans
      • Canned/Preserved Fish/Seafood
      • Canned/Preserved Fruit
      • Canned/Preserved Meat and Meat Products
      • Canned/Preserved Pasta
      • Canned/Preserved Ready Meals
      • Canned/Preserved Soup
      • Canned/Preserved Tomatoes
      • Canned/Preserved Vegetables
      • Other Canned/Preserved Food
    • Chilled Processed Food
      • Chilled Fish/Seafood
        • Chilled Coated Fish/Seafood
        • Chilled Processed Fish/Seafood
        • Chilled Smoked Fish/Seafood
      • Chilled Lunch Kits
      • Chilled Noodles
      • Chilled Pizza
      • Chilled Processed Meat
      • Chilled Ready Meals
      • Chilled Soup
      • Chilled/Fresh Pasta
      • Fresh Cut Fruits
      • Prepared Salads
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Unspreadable Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
          • Spreadable Unprocessed Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Flavoured Powder Drinks
          • Chocolate-Based Flavoured Powder Drinks
          • Malt-Based Hot Drinks
          • Non-Chocolate-Based Flavoured Powder Drinks
        • Milk
          • Cow's Milk
            • Fresh/Pasteurised Milk
              • Fat-Free Fresh/Pasteurised Milk
              • Full Fat Fresh/Pasteurised Milk
              • Semi Skimmed Fresh/Pasteurised Milk
            • Long-Life/UHT Milk
              • Fat-Free Long Life/UHT Milk
              • Full Fat Long Life/UHT Milk
              • Semi Skimmed Long Life/UHT Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Spoonable Yoghurt
            • Flavoured Spoonable Yoghurt
            • Fruited Spoonable Yoghurt
            • Plain Spoonable Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-Based Desserts
            • Shelf Stable Dairy-Based Desserts
          • Soy-Based Desserts
            • Chilled Soy-Based Desserts
            • Shelf Stable Soy-Based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed/Evaporated Milk
          • Flavoured, Functional Condensed Milk
          • Plain Condensed/Evaporated Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark
    • Dried Processed Food
      • Dehydrated Soup
      • Dessert Mixes
      • Dried Pasta
      • Dried Ready Meals
      • Instant Noodles
        • Cups/Bowl Instant Noodles
        • Pouch Instant Noodles
      • Instant Soup
      • Plain Noodles
      • Rice
    • Frozen Processed Food
      • Frozen Bakery
      • Frozen Desserts
      • Frozen Meat Substitutes
      • Frozen Noodles
      • Frozen Pizza
      • Frozen Processed Fish/Seafood
      • Frozen Processed Potatoes
        • Non-Oven Frozen Potatoes
        • Oven Baked Potato Chips
        • Other Oven Baked Potato Products
      • Frozen Processed Poultry
      • Frozen Processed Red Meat
      • Frozen Processed Vegetables
      • Frozen Ready Meals
      • Frozen Soup
      • Other Frozen Processed Food
    • Ice Cream
      • Frozen Yoghurt
      • Impulse Ice Cream
        • Single Portion Dairy Ice Cream
        • Single Portion Water Ice Cream
      • Retail Artisanal Ice Cream
      • Take-Home Ice Cream
        • Take-Home Dairy Ice Cream
          • Bulk Dairy Ice Cream
          • Ice Cream Desserts
          • Multi-Pack Dairy Ice Cream
        • Take-Home Water Ice Cream
          • Bulk Water Ice Cream
          • Multi-Pack Water Ice Cream
    • Meal Replacement
      • Convalescence
      • Meal Replacement Slimming
    • Noodles
      • Chilled Noodles
      • Frozen Noodles
      • Instant Noodles
        • Cups/Bowl Instant Noodles
        • Pouch Instant Noodles
      • Plain Noodles
      • Snack Noodles
    • Oils and Fats
      • Butter
      • Cooking Fats
      • Margarine
      • Olive Oil
      • Spreadable Oils and Fats
      • Vegetable and Seed Oil
    • Pasta
      • Canned/Preserved Pasta
      • Chilled/Fresh Pasta
      • Dried Pasta
    • Ready Meals
      • Canned/Preserved Ready Meals
      • Chilled Pizza
      • Chilled Ready Meals
      • Dinner Mixes
      • Dried Ready Meals
      • Frozen Pizza
      • Frozen Ready Meals
      • Prepared Salads
    • Sauces, Dressings and Condiments
      • Cooking Sauces
        • Bouillon/Stock Cubes
          • Gravy Cubes and Powders
          • Liquid Stocks and Fonds
          • Stock Cubes and Powders
        • Dry Sauces/Powder Mixes
        • Herbs and Spices
        • Monosodium Glutamate (MSG)
        • Pasta Sauces
        • Wet/Cooking Sauces
      • Dips
      • Pickled Products
      • Table Sauces
        • Barbecue Sauces
        • Brown Sauces
        • Cocktail Sauces
        • Curry Sauces
        • Fish Sauces
        • Horseradish Sauces
        • Ketchup
        • Mayonnaise
          • Low Fat Mayonnaise
          • Regular Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
          • Low Fat Salad Dressings
          • Regular Salad Dressings
        • Soy Based Sauces
        • Spicy Chili/Pepper Sauces
        • Tartare Sauces
        • Vinaigrettes
        • Worcester/Steak Sauces
      • Tomato Pastes and Purées
      • Other Sauces, Dressings and Condiments
    • Snack Bars
      • Breakfast Bars
      • Energy and Nutrition Bars
      • Fruit Bars
      • Granola/Muesli Bars
      • Other Snack Bars
    • Soup
      • Canned/Preserved Soup
      • Chilled Soup
      • Dehydrated Soup
      • Frozen Soup
      • Instant Soup
      • UHT Soup
    • Spreads
      • Chocolate Spreads
      • Honey
      • Jams and Preserves
      • Nut and Seed Based Spreads
      • Yeast-Based Spreads
    • Sweet and Savoury Snacks
      • Chips/Crisps
      • Extruded Snacks
      • Fruit Snacks
      • Nuts
      • Popcorn
      • Pretzels
      • Tortilla/Corn Chips
      • Other Sweet and Savoury Snacks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Single Portion vs Multi-portion
  • Soy-based vs Dairy-based
  • Vegetarian vs Non-vegetarian

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!