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Country Report

Pakistan Flag Packaged Food in Pakistan

Price: US$7,150

About this Report

EXECUTIVE SUMMARY

Rapid Urbanisation drive growth in packaged foods

Consumers living in urban areas of Pakistan are becoming more open to adapting to changing lifestyles than their counterparts living in rural areas of the country. Increasing urbanisation is helping packaged food companies to generate robust growth in their revenues. The majority of consumers living in Pakistan’s urban areas have reduced their consumption of unpackaged food because of increasing media consumption, general modernisation and rising health awareness levels. All of this has helped packaged food companies to make the most of their media advertising campaigns and on-the-ground marketing campaigns.

Private label targeting mainly middle-income and low-income consumers

Pakistan’s large-format grocery retailers are actively taking advantage of their huge bases of loyal customers by introducing wide ranges of private label packaged food at lower prices than branded packaged food companies. So far, they have successfully convinced Pakistan’s substantial numbers of middle-income and low-income consumers of the benefits of private label products, leading to robust growth in sales. The volume sales generated by branded packaged food companies have been severely negatively impacted by this trend as consumers often perceive that private label offers superior value for money. Moreover, the increasing proportion of packaged food products in Pakistan being purchased through grocery retailers channels such as supermarkets also continues to benefit growth in private label across packaged food.

Visibility of imported brands increases in modern grocery retailers outlets

Modern grocery retailers channels remain popular famous among Pakistani consumers for their offer of a wide variety of packaged food brands. The retailers operating in these channels are required to make as many brands available on the shelves in order to attract and maintain substantial customer bases. Subsequently; imported packaged food brands are also quite active in terms of promoting their equity among consumers by capturing high amounts of shelf space. Imported processed fruit and vegetables, noodles, sauces and pasta brands are all allocated large shelf space in most modern grocery retailers outlets, which provides consumers with the freedom to select from a wide variety of products. Nevertheless, the majority of consumers generally prefer locally manufactured brands because of the requirement for products to be halal and specific local taste preferences.

Supermarkets play a vital role in the promotion of processed meat and seafood

The consumption of unprocessed meat and seafood remains quite popular among Pakistani consumers. However, the country supermarkets are playing a greater role in the promotion of processed meat and seafood brands. Supermarkets now allow companies to place branded freezers in their outlets, with some going so far as to allow company salesmen to stand next to these freezer and approach shoppers to discuss the benefits of consuming processed meat and seafood. These promotional efforts have helped to generate significant increases in volume sales. These proactive promotional strategies have also helped companies to reduce their investment in above-the-line marketing activities.

Increases in taxes likely to hinder growth in packaged food over the forecast period

A substantial gap exists between the prices of unpackaged and packaged food products in Pakistan, which is likely to suppress growth in the consumption of packaged food during the forecast period. Low-income consumers are likely to continue preferring homemade or unpackaged food due rising unit prices in packaged food. In addition, increasing utility costs and energy tariffs are also likely to suppress sales, making it difficult for companies to manufacture products at low cost. Moreover, the increasing likelihood of a major energy crisis in the country could also inflate the unit prices of packaged food during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Packaged food industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Packaged food industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Pakistan for free:

The Packaged food in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Packaged food in Pakistan?
  • What are the major brands in Pakistan?
  • As economic prospects slowly improve, are consumers starting to eat out more and spending less time cooking at home?
  • How is private label performing in the wake of retail consolidation and the global economic hangover?
  • Do consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Packaged Food in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Rapid Urbanisation drive growth in packaged foods

Private label targeting mainly middle-income and low-income consumers

Visibility of imported brands increases in modern grocery retailers outlets

Supermarkets play a vital role in the promotion of processed meat and seafood

Increases in taxes likely to hinder growth in packaged food over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 5 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 6 Sales of Packaged Food by Category: Value 2010-2015
  • Table 7 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 8 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 9 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 10 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 11 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 12 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 13 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 14 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 15 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Packaged Food in Pakistan - Company Profiles

Dalda Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Dalda Foods Pvt Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 3 Dalda Foods Pvt Ltd: Competitive Position 2015

English Biscuit Manufacturers (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 English Biscuit Manufacturers Pvt Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 5 English Biscuit Manufacturers Pvt Ltd: Competitive Position 2015

Engro Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Engro Foods Pvt Ltd: Key Facts
  • Summary 7 Engro Foods Pvt Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Engro Foods Pvt Ltd: Competitive Position 2015

Guard Agricultural Research & Services (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Guard Agricultural Research & Services (Pvt) Ltd: Key Facts

COMPETITIVE POSITIONING

K&N's Foods (Pvt) Ltd in Packaged Food (Pakistan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 K&N's Foods (Pvt) Ltd: Key Facts

COMPETITIVE POSITIONING

Baby Food in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 18 Sales of Baby Food by Category: Volume 2010-2015
  • Table 19 Sales of Baby Food by Category: Value 2010-2015
  • Table 20 Sales of Baby Food by Category: % Volume Growth 2010-2015
  • Table 21 Sales of Baby Food by Category: % Value Growth 2010-2015
  • Table 22 NBO Company Shares of Baby Food: % Value 2011-2015
  • Table 23 LBN Brand Shares of Baby Food: % Value 2012-2015
  • Table 24 Distribution of Baby Food by Format: % Value 2010-2015
  • Table 25 Forecast Sales of Baby Food by Category: Volume 2015-2020
  • Table 26 Forecast Sales of Baby Food by Category: Value 2015-2020
  • Table 27 Forecast Sales of Baby Food by Category: % Volume Growth 2015-2020
  • Table 28 Forecast Sales of Baby Food by Category: % Value Growth 2015-2020

Baked Goods in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 29 Sales of Baked Goods by Category: Volume 2010-2015
  • Table 30 Sales of Baked Goods by Category: Value 2010-2015
  • Table 31 Sales of Baked Goods by Category: % Volume Growth 2010-2015
  • Table 32 Sales of Baked Goods by Category: % Value Growth 2010-2015
  • Table 33 NBO Company Shares of Baked Goods: % Value 2011-2015
  • Table 34 LBN Brand Shares of Baked Goods: % Value 2012-2015
  • Table 35 Distribution of Baked Goods by Format: % Value 2010-2015
  • Table 36 Forecast Sales of Baked Goods by Category: Volume 2015-2020
  • Table 37 Forecast Sales of Baked Goods by Category: Value 2015-2020
  • Table 38 Forecast Sales of Baked Goods by Category: % Volume Growth 2015-2020
  • Table 39 Forecast Sales of Baked Goods by Category: % Value Growth 2015-2020

Biscuits and Snack Bars in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 40 Sales of Biscuits and Snack Bars by Category: Volume 2010-2015
  • Table 41 Sales of Biscuits and Snack Bars by Category: Value 2010-2015
  • Table 42 Sales of Biscuits and Snack Bars by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Biscuits and Snack Bars by Category: % Value Growth 2010-2015
  • Table 44 NBO Company Shares of Biscuits and Snack Bars: % Value 2011-2015
  • Table 45 LBN Brand Shares of Biscuits and Snack Bars: % Value 2012-2015
  • Table 46 NBO Company Shares of Biscuits: % Value 2011-2015
  • Table 47 LBN Brand Shares of Biscuits: % Value 2012-2015
  • Table 48 Distribution of Biscuits and Snack Bars by Format: % Value 2010-2015
  • Table 49 Distribution of Biscuits by Format: % Value 2010-2015
  • Table 50 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Biscuits and Snack Bars by Category: Value 2015-2020
  • Table 52 Forecast Sales of Biscuits and Snack Bars by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Biscuits and Snack Bars by Category: % Value Growth 2015-2020

Breakfast Cereals in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 54 Sales of Breakfast Cereals by Category: Volume 2010-2015
  • Table 55 Sales of Breakfast Cereals by Category: Value 2010-2015
  • Table 56 Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
  • Table 57 Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
  • Table 58 NBO Company Shares of Breakfast Cereals: % Value 2011-2015
  • Table 59 LBN Brand Shares of Breakfast Cereals: % Value 2012-2015
  • Table 60 Distribution of Breakfast Cereals by Format: % Value 2010-2015
  • Table 61 Forecast Sales of Breakfast Cereals by Category: Volume 2015-2020
  • Table 62 Forecast Sales of Breakfast Cereals by Category: Value 2015-2020
  • Table 63 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
  • Table 64 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2015-2020

Cheese in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 65 Sales of Cheese by Category: Volume 2010-2015
  • Table 66 Sales of Cheese by Category: Value 2010-2015
  • Table 67 Sales of Cheese by Category: % Volume Growth 2010-2015
  • Table 68 Sales of Cheese by Category: % Value Growth 2010-2015
  • Table 69 Sales of Spreadable Processed Cheese by Type: % Value Breakdown 2010-2015
  • Table 70 NBO Company Shares of Cheese: % Value 2011-2015
  • Table 71 LBN Brand Shares of Cheese: % Value 2012-2015
  • Table 72 Distribution of Cheese by Format: % Value 2010-2015
  • Table 73 Forecast Sales of Cheese by Category: Volume 2015-2020
  • Table 74 Forecast Sales of Cheese by Category: Value 2015-2020
  • Table 75 Forecast Sales of Cheese by Category: % Volume Growth 2015-2020
  • Table 76 Forecast Sales of Cheese by Category: % Value Growth 2015-2020

Chocolate Confectionery in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 77 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 78 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 79 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 80 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 81 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 82 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 83 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 84 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 85 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 86 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 87 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 88 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

Drinking Milk Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 89 Sales of Drinking Milk Products by Category: Volume 2010-2015
  • Table 90 Sales of Drinking Milk Products by Category: Value 2010-2015
  • Table 91 Sales of Drinking Milk Products by Category: % Volume Growth 2010-2015
  • Table 92 Sales of Drinking Milk Products by Category: % Value Growth 2010-2015
  • Table 93 NBO Company Shares of Drinking Milk Products: % Value 2011-2015
  • Table 94 LBN Brand Shares of Drinking Milk Products: % Value 2012-2015
  • Table 95 Distribution of Drinking Milk Products by Format: % Value 2010-2015
  • Table 96 Forecast Sales of Drinking Milk Products Products by Category: Volume 2015-2020
  • Table 97 Forecast Sales of Drinking Milk Products Products by Category: Value 2015-2020
  • Table 98 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2015-2020
  • Table 99 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2015-2020

Gum in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 100 Sales of Gum by Category: Volume 2010-2015
  • Table 101 Sales of Gum by Category: Value 2010-2015
  • Table 102 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 103 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 104 NBO Company Shares of Gum: % Value 2011-2015
  • Table 105 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 106 Distribution of Gum by Format: % Value 2010-2015
  • Table 107 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 108 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 109 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 110 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Ice Cream and Frozen Desserts in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 111 Sales of Ice Cream and Frozen Desserts by Category: Volume 2010-2015
  • Table 112 Sales of Ice Cream and Frozen Desserts by Category: Value 2010-2015
  • Table 113 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2010-2015
  • Table 114 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2010-2015
  • Table 115 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2011-2015
  • Table 116 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2012-2015
  • Table 117 NBO Company Shares of Ice Cream: % Value 2011-2015
  • Table 118 LBN Brand Shares of Ice Cream: % Value 2012-2015
  • Table 119 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2010-2015
  • Table 120 Distribution of Ice Cream by Format: % Value 2010-2015
  • Table 121 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2015-2020
  • Table 122 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2015-2020
  • Table 123 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2015-2020
  • Table 124 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2015-2020

Oils and Fats in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 125 Sales of Oils and Fats by Category: Volume 2010-2015
  • Table 126 Sales of Oils and Fats by Category: Value 2010-2015
  • Table 127 Sales of Oils and Fats by Category: % Volume Growth 2010-2015
  • Table 128 Sales of Oils and Fats by Category: % Value Growth 2010-2015
  • Table 129 NBO Company Shares of Oils and Fats: % Value 2011-2015
  • Table 130 LBN Brand Shares of Oils and Fats: % Value 2012-2015
  • Table 131 Distribution of Oils and Fats by Format: % Value 2010-2015
  • Table 132 Forecast Sales of Oils and Fats by Category: Volume 2015-2020
  • Table 133 Forecast Sales of Oils and Fats by Category: Value 2015-2020
  • Table 134 Forecast Sales of Oils and Fats by Category: % Volume Growth 2015-2020
  • Table 135 Forecast Sales of Oils and Fats by Category: % Value Growth 2015-2020

Other Dairy in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 136 Sales of Other Dairy by Category: Volume 2010-2015
  • Table 137 Sales of Other Dairy by Category: Value 2010-2015
  • Table 138 Sales of Other Dairy by Category: % Volume Growth 2010-2015
  • Table 139 Sales of Other Dairy by Category: % Value Growth 2010-2015
  • Table 140 Distribution of Other Dairy by Format: % Value 2010-2015
  • Table 141 Forecast Sales of Other Dairy by Category: Volume 2015-2020
  • Table 142 Forecast Sales of Other Dairy by Category: Value 2015-2020
  • Table 143 Forecast Sales of Other Dairy by Category: % Volume Growth 2015-2020
  • Table 144 Forecast Sales of Other Dairy by Category: % Value Growth 2015-2020

Processed Fruit and Vegetables in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 145 Sales of Processed Fruit and Vegetables by Category: Volume 2010-2015
  • Table 146 Sales of Processed Fruit and Vegetables by Category: Value 2010-2015
  • Table 147 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2010-2015
  • Table 148 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2010-2015
  • Table 149 NBO Company Shares of Processed Fruit and Vegetables: % Value 2011-2015
  • Table 150 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2012-2015
  • Table 151 Distribution of Processed Fruit and Vegetables by Format: % Value 2010-2015
  • Table 152 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2015-2020
  • Table 153 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2015-2020
  • Table 154 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2015-2020
  • Table 155 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2015-2020

Processed Meat and Seafood in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 156 Sales of Processed Meat and Seafood by Category: Volume 2010-2015
  • Table 157 Sales of Processed Meat and Seafood by Category: Value 2010-2015
  • Table 158 Sales of Processed Meat and Seafood by Category: % Volume Growth 2010-2015
  • Table 159 Sales of Processed Meat and Seafood by Category: % Value Growth 2010-2015
  • Table 160 NBO Company Shares of Processed Meat and Seafood: % Value 2011-2015
  • Table 161 LBN Brand Shares of Processed Meat and Seafood: % Value 2012-2015
  • Table 162 Distribution of Processed Meat and Seafood by Format: % Value 2010-2015
  • Table 163 Forecast Sales of Processed Meat and Seafood by Category: Volume 2015-2020
  • Table 164 Forecast Sales of Processed Meat and Seafood by Category: Value 2015-2020
  • Table 165 Forecast Sales of Processed Meat and Seafood by Category: % Volume Growth 2015-2020
  • Table 166 Forecast Sales of Processed Meat and Seafood by Category: % Value Growth 2015-2020

Ready Meals in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 167 Sales of Ready Meals by Category: Volume 2010-2015
  • Table 168 Sales of Ready Meals by Category: Value 2010-2015
  • Table 169 Sales of Ready Meals by Category: % Volume Growth 2010-2015
  • Table 170 Sales of Ready Meals by Category: % Value Growth 2010-2015
  • Table 171 NBO Company Shares of Ready Meals: % Value 2011-2015
  • Table 172 LBN Brand Shares of Ready Meals: % Value 2012-2015
  • Table 173 Distribution of Ready Meals by Format: % Value 2010-2015
  • Table 174 Forecast Sales of Ready Meals by Category: Volume 2015-2020
  • Table 175 Forecast Sales of Ready Meals by Category: Value 2015-2020
  • Table 176 Forecast Sales of Ready Meals by Category: % Volume Growth 2015-2020
  • Table 177 Forecast Sales of Ready Meals by Category: % Value Growth 2015-2020

Rice, Pasta and Noodles in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 178 Sales of Rice, Pasta and Noodles by Category: Volume 2010-2015
  • Table 179 Sales of Rice, Pasta and Noodles by Category: Value 2010-2015
  • Table 180 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2010-2015
  • Table 181 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2010-2015
  • Table 182 NBO Company Shares of Rice, Pasta and Noodles: % Value 2011-2015
  • Table 183 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2012-2015
  • Table 184 NBO Company Shares of Rice: % Value 2011-2015
  • Table 185 LBN Brand Shares of Rice: % Value 2012-2015
  • Table 186 NBO Company Shares of Pasta: % Value 2011-2015
  • Table 187 LBN Brand Shares of Pasta: % Value 2012-2015
  • Table 188 NBO Company Shares of Noodles: % Value 2011-2015
  • Table 189 LBN Brand Shares of Noodles: % Value 2012-2015
  • Table 190 Distribution of Rice, Pasta and Noodles by Format: % Value 2010-2015
  • Table 191 Distribution of Rice by Format: % Value 2010-2015
  • Table 192 Distribution of Pasta by Format: % Value 2010-2015
  • Table 193 Distribution of Noodles by Format: % Value 2010-2015
  • Table 194 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2015-2020
  • Table 195 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2015-2020
  • Table 196 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2015-2020
  • Table 197 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2015-2020

Sauces, Dressings and Condiments in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 198 Sales of Sauces, Dressings and Condiments by Category: Volume 2010-2015
  • Table 199 Sales of Sauces, Dressings and Condiments by Category: Value 2010-2015
  • Table 200 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2010-2015
  • Table 201 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2010-2015
  • Table 202 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2011-2015
  • Table 203 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2012-2015
  • Table 204 Distribution of Sauces, Dressings and Condiments by Format: % Value 2010-2015
  • Table 205 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2015-2020
  • Table 206 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2015-2020
  • Table 207 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2015-2020
  • Table 208 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2015-2020

Soup in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 209 Sales of Soup by Category: Volume 2010-2015
  • Table 210 Sales of Soup by Category: Value 2010-2015
  • Table 211 Sales of Soup by Category: % Volume Growth 2010-2015
  • Table 212 Sales of Soup by Category: % Value Growth 2010-2015
  • Table 213 NBO Company Shares of Soup: % Value 2011-2015
  • Table 214 LBN Brand Shares of Soup: % Value 2012-2015
  • Table 215 Distribution of Soup by Format: % Value 2010-2015
  • Table 216 Forecast Sales of Soup by Category: Volume 2015-2020
  • Table 217 Forecast Sales of Soup by Category: Value 2015-2020
  • Table 218 Forecast Sales of Soup by Category: % Volume Growth 2015-2020
  • Table 219 Forecast Sales of Soup by Category: % Value Growth 2015-2020

Spreads in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 220 Sales of Spreads by Category: Volume 2010-2015
  • Table 221 Sales of Spreads by Category: Value 2010-2015
  • Table 222 Sales of Spreads by Category: % Volume Growth 2010-2015
  • Table 223 Sales of Spreads by Category: % Value Growth 2010-2015
  • Table 224 NBO Company Shares of Spreads: % Value 2011-2015
  • Table 225 LBN Brand Shares of Spreads: % Value 2012-2015
  • Table 226 Distribution of Spreads by Format: % Value 2010-2015
  • Table 227 Forecast Sales of Spreads by Category: Volume 2015-2020
  • Table 228 Forecast Sales of Spreads by Category: Value 2015-2020
  • Table 229 Forecast Sales of Spreads by Category: % Volume Growth 2015-2020
  • Table 230 Forecast Sales of Spreads by Category: % Value Growth 2015-2020

Sugar Confectionery in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 231 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 232 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 233 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 234 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 235 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 236 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 237 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 238 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 239 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 240 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 241 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 242 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 11 Other Sugar Confectionery: Product Types

Sweet and Savoury Snacks in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 243 Sales of Sweet and Savoury Snacks by Category: Volume 2010-2015
  • Table 244 Sales of Sweet and Savoury Snacks by Category: Value 2010-2015
  • Table 245 Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2010-2015
  • Table 246 Sales of Sweet and Savoury Snacks by Category: % Value Growth 2010-2015
  • Table 247 NBO Company Shares of Sweet and Savoury Snacks: % Value 2011-2015
  • Table 248 LBN Brand Shares of Sweet and Savoury Snacks: % Value 2012-2015
  • Table 249 Distribution of Sweet and Savoury Snacks by Format: % Value 2010-2015
  • Table 250 Forecast Sales of Sweet and Savoury Snacks by Category: Volume 2015-2020
  • Table 251 Forecast Sales of Sweet and Savoury Snacks by Category: Value 2015-2020
  • Table 252 Forecast Sales of Sweet and Savoury Snacks by Category: % Volume Growth 2015-2020
  • Table 253 Forecast Sales of Sweet and Savoury Snacks by Category: % Value Growth 2015-2020

Yoghurt and Sour Milk Products in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 254 Sales of Yoghurt and Sour Milk Products by Category: Volume 2010-2015
  • Table 255 Sales of Yoghurt and Sour Milk Products by Category: Value 2010-2015
  • Table 256 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2010-2015
  • Table 257 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2010-2015
  • Table 258 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2011-2015
  • Table 259 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2012-2015
  • Table 260 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2010-2015
  • Table 261 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2015-2020
  • Table 262 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2015-2020
  • Table 263 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2015-2020
  • Table 264 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2015-2020

Segmentation

This market research report includes the following:

  • Packaged Food
    • Baby Food
      • Dried Baby Food
      • Prepared Baby Food
      • Milk Formula
        • Standard Milk Formula
          • Liquid Standard Milk Formula
          • Powder Standard Milk Formula
        • Follow-on Milk Formula
          • Liquid Follow-on Milk Formula
          • Powder Follow-on Milk Formula
        • Toddler Milk Formula
          • Liquid Toddler Milk Formula
          • Powder Toddler Milk Formula
        • Special Baby Milk Formula
          • Liquid Special Baby Milk Formula
          • Powder Special Baby Milk Formula
      • Other Baby Food
    • Baked Goods
      • Bread
        • Bread Substitutes
        • Packaged Bread
        • Unpackaged Bread
      • Cakes
        • Packaged Cakes
        • Unpackaged Cakes
      • Dessert Mixes
      • Frozen Baked Goods
      • Pastries
        • Packaged Pastries
        • Unpackaged Pastries
    • Biscuits and Snack Bars
      • Biscuits
        • Savoury Biscuits
        • Sweet Biscuits
          • Alfajores
          • Chocolate Coated Biscuits
          • Cookies
          • Filled Biscuits
          • Plain Biscuits
          • Sandwich Biscuits
          • Wafers
      • Snack Bars
        • Breakfast Bars
        • Energy and Nutrition Bars
        • Fruit Bars
        • Granola Bars
        • Other Snack Bars
    • Breakfast Cereals
      • Hot Cereals
      • RTE Cereals
        • Children's Breakfast Cereals
        • Family Breakfast Cereals
          • Flakes
          • Muesli
          • Other RTE Cereals
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery
    • Dairy
      • Cheese
        • Processed Cheese
          • Spreadable Processed Cheese
          • Other Processed Cheese
        • Unprocessed Cheese
          • Hard Cheese
            • Packaged Hard Cheese
            • Unpackaged Hard Cheese
          • Soft Cheese
      • Drinking Milk Products
        • Flavoured Milk Drinks
          • Dairy Only Flavoured Milk Drinks
          • Flavoured Milk Drinks with Fruit Juice
        • Milk
          • Cow's Milk
            • Fresh Milk
              • Fat-free Fresh Milk
              • Semi Skimmed Fresh Milk
              • Full Fat Fresh Milk
            • Shelf Stable Milk
              • Fat-free Shelf Stable Milk
              • Semi Skimmed Shelf Stable Milk
              • Full Fat Shelf Stable Milk
          • Goat Milk
        • Powder Milk
        • Non-Dairy Milk Alternatives
          • Soy Drinks
          • Soy Milk
          • Other Non-Dairy Milk Alternatives
      • Yoghurt and Sour Milk Products
        • Sour Milk Products
        • Yoghurt
          • Drinking Yoghurt
          • Flavoured Yoghurt
          • Fruited Yoghurt
          • Plain Yoghurt
      • Other Dairy
        • Chilled and Shelf Stable Desserts
          • Dairy-Based Desserts
            • Chilled Dairy-based Desserts
            • Shelf Stable Dairy-based Desserts
          • Soy-based Desserts
            • Chilled Soy-based Desserts
            • Shelf Stable Soy-based Desserts
        • Chilled Snacks
        • Coffee Whiteners
        • Condensed Milk
          • Flavoured Condensed Milk
          • Plain Condensed Milk
        • Cream
        • Fromage Frais and Quark
          • Flavoured Fromage Frais and Quark
          • Plain Fromage Frais and Quark
          • Savoury Fromage Frais and Quark
    • Ice Cream and Frozen Desserts
      • Ice Cream
        • Frozen Yoghurt
        • Impulse Ice Cream
          • Single Portion Dairy Ice Cream
          • Single Portion Water Ice Cream
        • Retail Artisanal Ice Cream
        • Take-Home Ice Cream
          • Take-Home Dairy Ice Cream
            • Bulk Dairy Ice Cream
            • Ice Cream Desserts
            • Multi-Pack Dairy Ice Cream
          • Take-Home Water Ice Cream
            • Bulk Water Ice Cream
            • Multi-Pack Water Ice Cream
      • Frozen Desserts
    • Oils and Fats
      • Butter
      • Cooking Fats
      • Margarine
      • Olive Oil
      • Spreadable Oils and Fats
      • Vegetable and Seed Oil
        • Corn Oil
        • Palm Oil
        • Rapeseed Oil
        • Soy Oil
        • Sunflower Oil
        • Other Vegetable and Seed Oil
    • Processed Fruit and Vegetables
      • Shelf Stable Fruit and Vegetables
        • Shelf Stable Beans
        • Shelf Stable Fruit
        • Shelf Stable Tomatoes
        • Shelf Stable Vegetables
      • Processed Frozen Fruit and Vegetables
        • Frozen Fruit
        • Frozen Processed Potatoes
        • Frozen Processed Vegetables
    • Processed Meat and Seafood
      • Processed Meat
        • Shelf Stable Meat
          • Shelf Stable Processed Red Meat
          • Shelf Stable Processed Poultry
        • Chilled Processed Meat
          • Chilled Processed Red Meat
          • Chilled Processed Poultry
        • Frozen Processed Meat
          • Frozen Processed Red Meat
          • Frozen Processed Poultry
      • Processed Seafood
        • Shelf Stable Seafood
        • Chilled Processed Seafood
        • Frozen Processed Seafood
      • Meat Substitutes
        • Chilled Meat Substitutes
        • Frozen Meat Substitutes
        • Shelf Stable Meat Substitutes
    • Ready Meals
      • Shelf Stable Ready Meals
      • Chilled Lunch Kits
      • Chilled Pizza
      • Chilled Ready Meals
      • Dinner Mixes
      • Dried Ready Meals
      • Frozen Pizza
      • Frozen Ready Meals
      • Prepared Salads
    • Rice, Pasta and Noodles
      • Rice
      • Noodles
        • Chilled Noodles
        • Frozen Noodles
        • Instant Noodles
          • Instant Noodle Cups
          • Instant Noodle Pouches
        • Plain Noodles
        • Snack Noodles
      • Pasta
        • Canned Pasta
        • Chilled Pasta
        • Dried Pasta
    • Sauces, Dressings and Condiments
      • Cooking Sauces
        • Bouillon
          • Gravy Cubes and Powders
          • Liquid Stocks and Fonds
          • Stock Cubes and Powders
        • Dry Sauces
        • Herbs and Spices
        • Monosodium Glutamate
        • Pasta Sauces
        • Wet/Cooking Sauces
      • Dips
      • Pickled Products
      • Table Sauces
        • Barbecue Sauces
        • Fish Sauces
        • Ketchup
        • Mayonnaise
        • Mustard
        • Oyster Sauces
        • Salad Dressings
        • Soy Sauces
        • Chili Sauces
      • Tomato Pastes and Purées
      • Other Sauces, Dressings and Condiments
    • Soup
      • Shelf Stable Soup
      • Chilled Soup
      • Dehydrated Soup
      • Frozen Soup
      • Instant Soup
      • UHT Soup
    • Spreads
      • Honey
      • Chocolate Spreads
      • Jams and Preserves
      • Nut and Seed Based Spreads
      • Yeast-based Spreads
    • Sweet and Savoury Snacks
      • Fruit Snacks
      • Nuts
      • Crisps
      • Extruded Snacks
      • Popcorn
      • Pretzels
      • Tortilla Chips
      • Other Sweet and Savoury Snacks

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail rtd volume
  • Retail rtd volume % growth
  • Retail rtd volume per capita
  • Foodservice rtd volume
  • Foodservice rtd volume % growth
  • Foodservice rtd volume per capita
  • Total rtd volume
  • Total rtd volume % growth
  • Total rtd volume per capita
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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