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Country Report

Packaged Food in Croatia

After two years of decline, current value sales rebounded to register positive growth in 2011. This growth results from the latest food price hikes in 2011, rather than an increase in retail volume sales. Basic packaged food products tended to post ...

Jan 2012 | US$6,500| Add to cart | View details

Country Report

Dried Processed Food in Croatia

Two main staples in dried food, pasta and rice, behaved differently in 2011: whilst pasta still posts high growth in volume and value sales, rice declines both in volume and value sales. Whilst rice, with 6.1kg per capita consumed in 2011, is one of ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Chilled Processed Food in Croatia

Meat is definitely less and less popular amongst Croatian consumers; unclear origin, non-transparent production and low disposable income have made meat one of the main targets of frugality. As chilled processed meat accounts for roughly 80% of ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Ready Meals in Croatia

As the trend of convenience pushes sales of ready meals in Croatia, the pricing is still unpopular for most Croatians, as it is too close to the prices in horeca. Added to the fact that Croatia is still experiencing economic problems, which results ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Frozen Processed Food in Croatia

The economic downturn and slowing down consumption of frozen processed food have come simultaneously with the sudden awakening of the market, driven in the first place by the market leader Ledo. The strategic shift towards frozen food in order to ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Canned/Preserved Food in Croatia

In times of economic dire straits, consumers can be expected to resort to canned/preserved food as a cheaper alternative for meals preparation. However, it seems that Croatian buyers are naturally not inclined towards anything packed in cans, fearing...

Dec 2011 | US$900| Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Croatia

The events concerning category leader Podravka dd, which occurred in 2009 and 2010, surrounding legal problems around the company ownership schemes made by former management, seem to have settled down. Hostile takeover bids have all failed and the ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Soup in Croatia

Croatian consumers are very conservative when it comes to soup and, if possible, housewives try to make their own. Increasingly busy lives have made it necessary to use packaged soup more often due to a lack of time. As convenience is increasingly ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Sweet and Savoury Snacks in Croatia

Sweet and savoury snacks in Croatia is very fragmented, with the top 10 players commanding only a 56% value share of sales. Consumers tend to have greater faith in local brands, while multinationals have succeeded in gaining share only through ...

Dec 2011 | US$900| Add to cart | View details

Country Report

Noodles in Croatia

As the price of noodles is currently very high in Croatia, due to low sales, this stops potential buyers from trying out this new alternative. In general, Asian and other exotic foods remain premium-priced products.

Dec 2011 | US$900| Add to cart | View details

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