Packaged Food in Greece

With manufacturers focusing on maintaining volume sales, discounting became a common practice across the packaged food market. This strategy aimed to prevent consumers reducing consumption or migrating to private label products. To an extent, ...

Apr 2012 | US$6,500| Add to cart | View details ›

Canned/Preserved Food in Greece

While the economic recession in Greece has prompted consumers to stay in, cook and dine at home, this has not translated into increased demand for products in the majority of categories of canned/preserved food. While consumers appreciate products ...

Dec 2011 | US$900| Add to cart | View details ›

Chilled Processed Food in Greece

Towards the end of the review period, there was a trend among consumers of favouring packaged products in chilled processed food over their fresh/unpackaged product equivalents and this is expected to continue in 2011, as consumers perceive packaged ...

Dec 2011 | US$900| Add to cart | View details ›

Dried Processed Food in Greece

There was a visible trend in dried processed food at the end of the review period of a shift among consumers away from foodservice and an increasing need to save money by staying in, cooking and dining at home. In addition, consumers traded down to ...

Dec 2011 | US$900| Add to cart | View details ›

Frozen Processed Food in Greece

Demand for frozen processed food together with consumer attitudes has been affected by the economic crisis in 2011. Greek consumers have become much more price motivated and promotion driven. In addition, due to the trend of health and wellness ...

Dec 2011 | US$900| Add to cart | View details ›

Ready Meals in Greece

Worsening of the Greek economic climate at the end of the review period had a generally negative effect on consumers who opted to save money and avoid unnecessary expenditure. This, on one hand, has driven consumers away from foodservice and towards ...

Dec 2011 | US$900| Add to cart | View details ›

Dairy in Greece

Dec 2011 | US$1,900| Add to cart | View details ›

Ice Cream in Greece

The recession is taking its toll in ice cream, as consumers reduce spending on indulgence products. Despite numerous new product launches and high temperatures, ice cream sales are expected to display a decline in both volume and value terms, for ...

Dec 2011 | US$900| Add to cart | View details ›

Oils and Fats in Greece

The economic downturn has had a minimal effect on sales, as products have a commodity status. However, overall sales are expected to decline as a result of health and wellness trends gradually leading to a reduced consumption of oils and fats. ...

Dec 2011 | US$900| Add to cart | View details ›

Other Dairy in Greece

The recession has had an impact also in other dairy products. With more products included in this category not having a commodity status, sales are severely affected by the fact that disposable incomes have seen steep declines since the beginning of ...

Dec 2011 | US$900| Add to cart | View details ›