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Country Report

Sweet and Savoury Snacks in Italy

The Italian economy recorded two consecutive years of crisis in 2011 and in 2012, which affected the choices and habits of the average consumer in the country. Continuing the 2010 trend of reducing out-of-home expenditure, such as visits to bars and ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Noodles in Italy

Value and volume sales of noodles continued to grow in 2012, fuelled by a rising interest in Asian cooking, innovative brands and flavours, as well as growing demand for convenient food solutions. The economic downturn that led consumers to try ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Pasta in Italy

The key trends in 2012 across the two main categories of dried pasta and chilled/fresh pasta were a strong focus on innovation from manufacturers, especially in fresh pasta, creating gourmet and healthy meal solutions; and a steady increase in ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Italy

The number of consumers dining out remained depressed in 2012, following the financial crisis that started in 2008. This is because Italians have seen declines in their purchasing power, with many experiencing general uncertainty regarding the ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Soup in Italy

Rising demand for healthy products with quality ingredients was the main development within soup in 2012. The fact that soup is typically a low-calorie meal means that it is very popular with health-conscious and dieting consumers, a segment that is ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Dried Processed Food in Italy

Rising demand for healthier, innovative and natural products was the main trend within dried processed food in 2011 and 2012. With the exception of pasta, which is still the most typical product of the country and therefore holds to tradition, the ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Frozen Processed Food in Italy

Frozen food overall was only marginally affected by the economic crisis in Italy: 2012 was quite similar in performance to 2011 and is set to register a steady 1% increase in volume and 3% in current value. The key drivers supporting this relatively ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Ready Meals in Italy

The economic downturn has continued to widely affect Italian consumer behaviour and lifestyles. Although ready meals are usually more expensive than other packaged food categories, a combination of increasing demand for high service content products ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Canned/Preserved Food in Italy

The impact of the economic downturn influenced purchasing patterns across 2011 and 2012 by pushing consumers towards canned/preserved food products, along with a general shift towards cheaper ones. However, convenience in terms of practicality, ...

Feb 2013 | US$900| Add to cart | View details

Country Report

Chilled Processed Food in Italy

Chilled processed food, as well as frozen food, continued to see healthy growth during the economic downturn, and saw performances in line with the review period average growth rate. Chilled processed food registered 5% current value growth in 2011 ...

Feb 2013 | US$900| Add to cart | View details

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