Biscuits in Morocco

Moroccan consumers’ demands are evolving, with the health and wellness trend becoming an increasingly important factor shaping shopping patterns. Growing numbers of consumers are reaching for healthier alternatives in biscuits, such as whole grain ...

Apr 2012 | US$900| Add to cart | View details ›

Breakfast Cereals in Morocco

2011 is witnessing an increase in the range of breakfast cereals available on retailers’ shelves. Growing numbers of manufacturers are introducing healthy options, such as whole grain cereals and fortified cereals, as is the case with Tenerif SA’s ...

Apr 2012 | US$900| Add to cart | View details ›

Chocolate Confectionery in Morocco

Consumers are starting to purchase more impulse and indulgence products in 2011 due to the Moroccan economy’s recovery from the recession. In addition, chocolate confectionery sales are being driven by two key trends: the developing snacking trend ...

Apr 2012 | US$900| Add to cart | View details ›

Confectionery in Morocco

Apr 2012 | US$1,900| Add to cart | View details ›

Gum in Morocco

Growing numbers of Moroccan consumers continue to seek added value in gum. These consumers are open to novelties and eagerly try out products with active ingredients that, apart from offering refreshment, also provide a unique taste experience. ...

Apr 2012 | US$900| Add to cart | View details ›

Snack Bars in Morocco

The snack bars category is expected to remain niche in 2011, catering to urban upper-income and health-conscious consumers. Price remains a barrier to growth, as these products are significantly more expensive than indirect substitutes such as ...

Apr 2012 | US$900| Add to cart | View details ›

Packaged Food in Morocco

As the economy improved in 2011 so did the performance of packaged food. While many packaged food products, such as bakery products, oils and fats and baby food, are considered necessities, an improving economy restored consumer confidence and ...

Apr 2012 | US$6,500| Add to cart | View details ›

Spreads in Morocco

The health and wellness trend is continuing to influence the spreads category in 2011. More manufacturers, particularly those operating in jams and preserves, are launching natural products or emphasising the health benefits of existing lines such as...

Apr 2012 | US$900| Add to cart | View details ›

Sugar Confectionery in Morocco

Healthier products, focused on adults, are driving innovation in sugar confectionery. Companies have addressed the trend towards healthier food, which is why they are constantly launching new products with less sugar and more natural ingredients. For...

Apr 2012 | US$900| Add to cart | View details ›

Baked Goods in Morocco

A rising number of Moroccans are increasingly reaching for healthier variants in baked goods, such as whole grain and dark bread. Baked goods products that were enriched with vitamins or did not contain any preservatives saw their presence rise in ...

Apr 2012 | US$900| Add to cart | View details ›