Packaged Food in Portugal

The packaged food market performed poorly again in 2011 in value sales. The market was not immune to changes in consumer behaviour brought about by the economic crisis as Portuguese consumers became more price conscious and prioritised value for ...

Mar 2012 | US$6,500| Add to cart | View details ›

Confectionery in Portugal

Dec 2011 | US$1,900| Add to cart | View details ›

Bakery in Portugal

Dec 2011 | US$1,900| Add to cart | View details ›

Sugar Confectionery in Portugal

The 2011 development of sugar confectionery in Portugal, with declining retail value sales and stable volume sales, was a result of strong factors working against it. One of them was the economic crisis. Following the global economic and financial ...

Dec 2011 | US$900| Add to cart | View details ›

Baked Goods in Portugal

Due to the effects of the economic recession, consumers’ price sensitivity remained the key trend impacting baked goods in 2011. This put value-for-money in focus, and saw an increasing shift towards discounters, private label products and packaged ...

Dec 2011 | US$900| Add to cart | View details ›

Biscuits in Portugal

The current economic downturn has resulted in limited consumer spending power and intensive price wars between both retailers and manufacturers. As a result, private label and economy brands have increased their penetration thanks to Portuguese ...

Dec 2011 | US$900| Add to cart | View details ›

Breakfast Cereals in Portugal

Health and wellness and value-for-money were the two key consumer trends impacting the breakfast cereals category in 2011. Health-conscious Portuguese consumers focussed mainly on natural products, wholegrain, and low-sugar content. Consumer ...

Dec 2011 | US$900| Add to cart | View details ›

Chocolate Confectionery in Portugal

The recession plus the health and wellness trend will continue to squeeze manufacturers’ revenues and profit margins in chocolate confectionery in 2011. Value-for-money is the key consumer priority. Branded manufacturers see growing competition from ...

Dec 2011 | US$900| Add to cart | View details ›

Gum in Portugal

Gum in Portugal was influenced by new product launches that were strongly supported through strong advertising campaigns by the leading producer Cadbury Portugal. This attracted additional consumers, which contributed to the performance of the entire...

Dec 2011 | US$900| Add to cart | View details ›

Meal Replacement in Portugal

The impacts of the modern age and a society that dictates a slim figure and good-looking individuals are felt in Portugal as well. In addition, the health and wellness trend that promotes healthier lifestyles and healthier nutrition also forces ...

Dec 2011 | US$900| Add to cart | View details ›