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Country Report

Sugar Confectionery in Serbia

Sugar confectionery was one of the packaged food categories which suffered less in the economic crisis in 2009 and 2010. Serbian consumers used these products as substitutes for expensive chocolate confectionery. In light of this fact, retail volume ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Baked Goods in Serbia

The biggest category, bread, drives all trends in baked goods in Serbia, as it is expected to account for 96% of volume sales and 91% of value sales in overall baked goods in 2011. Bread is accepted as the most essential foodstuff amongst nearly all ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Biscuits in Serbia

The biscuits category in Serbia is well-developed thanks to the fact that domestic producers have produced good-quality biscuits at more than acceptable prices for decades. In Serbia, sweet biscuits are 3-4 times more popular than savoury biscuits ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Breakfast Cereals in Serbia

The breakfast cereals category in Serbia is still in the early stages of its development, as breakfast cereals are not rooted in Serbian tradition as a breakfast solution in general. The category saw rapid expansion in the last 10 years, when foreign...

Jan 2012 | US$900| Add to cart | View details

Country Report

Chocolate Confectionery in Serbia

In 2011 chocolate confectionery is expected to face a slow recovery from the hard times caused by the global economic crisis which was present in 2009 and 2010. This recovery was best illustrated by the slow increase in volume sales which started in ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Gum in Serbia

Gum in Serbia is traditionally less dynamic than most other packaged food categories, due to the fact that it is already well-developed in terms of distribution network and acceptance of foreign brands. Of course the gum category decreased in 2010, ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Meal Replacement in Serbia

Meal replacement is in the expansion phase in Serbia, due to the fact that there was a gap in such products in the past. Increasing awareness of the health issues caused by being overweight meant that meal replacement slimming products became very ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Snack Bars in Serbia

The Serbian snack bars category was in the development phase in 2011, thanks to the fact that foreign players arrived in the market very rapidly in the last five years. This trend woke up domestic players, which noticed that their lack of activity ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Spreads in Serbia

After two years of decline, spreads is expected to see retail volume growth of 3% in 2011, to reach 14,100 tonnes. The volume declines in 2009 and 2010 were caused by the economic crisis, which forced Serbian consumers to decrease consumption, but ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Yoghurt and Sour Milk Drinks in Serbia

Serbian consumers have a habit of high consumption of yoghurt and sour milk drinks, especially of regular drinking yoghurt, which is dominant in the whole category and sets trends in yoghurt and sour milk drinks. The best illustration of the high ...

Jan 2012 | US$900| Add to cart | View details

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