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Country Report

Packaged Food in Sweden

Current value sales of packaged food in Sweden will increase by almost 2% in 2012, reaching sales of SEK110.8 billion. Despite the financial turmoil in the Eurozone, the Swedish economy has performed better than expected and consumers continued to ...

Jan 2013 | US$6,500| Add to cart | View details

Country Report

Oils and Fats in Sweden

Two trends shape the development in oils and fats. One is the on-going demand for natural products without any artificial ingredients. The second is the diet trend, such as LCHF (Low Carb High Fat), which is very popular in Sweden in 2012. This diet ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Snack Bars in Sweden

New product developments of well-known brands were the most important reasons why sales increased rapidly throughout the review period. These brands, such as Wasa and Gainomax, are extensions from other established categories. Wasa by Barilla Sverige...

Jan 2013 | US$900| Add to cart | View details

Country Report

Spreads in Sweden

Health and wellness remains a key factor with spreads in 2012. Consumers demand products that are made from natural ingredients and without unnecessary additives which continues to shape spreads in 2012. The health consciousness of Swedish consumers ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Baked Goods in Sweden

Sourdough bread, such as French levain bread, emerged as one of the hottest trends in baked goods. This trend is especially strong in larger cities and among trendy people who have a strong interest in food and drinks of high quality. Production of ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Biscuits in Sweden

New product developments remained a key for continued value growth in biscuits in 2011-12. The category leader Göteborgskex AB continued to launch new flavours under its popular Ballerina, Singoalla and Bageriets Bästa brands. Ballerina Marängsviss ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Breakfast Cereals in Sweden

According to a consumer survey from muesli producer Abdon Mills AB, taste is the number one priority when choosing a muesli brand. 87% of the respondents listed this as the main factor. Other findings were that health issues were important (74%). ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Ice Cream in Sweden

Although ice cream is consumed all year round the summer is important for sales of ice cream in general and impulse ice cream in particular. Bad summer weather had an immediate impact on ice cream sales. The Swedish summer weather in 2012 was both ...

Jan 2013 | US$900| Add to cart | View details

Country Report

Bakery in Sweden

Jan 2013 | US$1,900| Add to cart | View details

Country Report

Chilled Processed Food in Sweden

Swedish demand for chilled processed meat is very stable, with major fluctuations in value or volume sales being unusual. However, the share of locally produced meat is increasing steadily thanks to a higher number of brands from small manufacturers ...

Jan 2013 | US$900| Add to cart | View details

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