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Country Report

Packaged Food in Thailand

Overall packaged foods continues to show healthy growth although several unfavourable factors remain in the Thai market such as ongoing political instability, a slowdown in purchasing power and increasing costs of raw materials and production. ...

Feb 2012 | US$6,500| Add to cart | View details

Country Report

Pasta in Thailand

Due to the increasing number of Italian restaurants in Thailand, Thai consumers are becoming more familiar with Italian dishes such as pasta and pizza. This has helped to drive demand for Italian cuisine at home and thus to boost demand for pasta. ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Sauces, Dressings and Condiments in Thailand

Sauces, dressings and condiments achieved healthy current retail value growth and retail volume growth over 2010 and 2011. In 2010, there were several factors that stimulated the trend of dining at home, for example political turmoil, as a result of ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Soup in Thailand

Soup remained niche in Thailand at the end of the review period as consumption was limited to urban consumers. Also, many Thai consumers prefer freshly prepared soup to packaged soup as they consider it to be tastier and more affordable. Most ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Sweet and Savoury Snacks in Thailand

Sweet and savoury snacks continued to give a healthy performance in 2011 due to aggressive advertising and marketing activity among leading players as well as the increased availability of healthy products. However, retail volume growth in 2011 was ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Noodles in Thailand

Noodles continued to maintain healthy growth in 2010 despite political turmoil in Thailand. Due to this, the government announced a curfew in Bangkok and nearby cities which prevented consumers from going out at night. Thus, consumers chose to ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Ready Meals in Thailand

Strong economic growth in Thailand, fuelled by low interest rates, massive capital inflow and regional economic prosperity, is the main reason behind rising consumer incomes. In addition, greater competition between manufacturers in terms of ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Canned/Preserved Food in Thailand

Low to middle-income households contributed mainly to the growth of the category in 2011 as they remained loyal to these basic products. Canned/preserved foods are affordable and cater for the tastes of working-class consumers. Sales were also ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Chilled Processed Food in Thailand

Chilled processed food performed well in 2011, growing by 9% in retail volume terms and 12% in current value terms due to several factors. These included improved economic conditions that led to the increased purchasing power of upper-income ...

Jan 2012 | US$900| Add to cart | View details

Country Report

Dried Processed Food in Thailand

Growth of dried processed food in 2011 can be attributed to several factors, such as stronger purchasing power, households stocking up on these products in case of an emergency, influential advertising and promotional campaigns and the need for quick...

Jan 2012 | US$900| Add to cart | View details

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